A recent program on Korean television discussed the problem of buying back mp3s in the music industry, as well as the technique that companies use to boost their artists' chances of scoring #1s through this method.
An industry insider was interviewed by SBS, and explained how to buy back without worrying about being found it. He said that it's quite common to do so these days and that reaching #1 by doing so is very much possible. Not to be too obvious, it's done gradually to avoid attracting attention. "It's possible for rookies to get up to 50 ranks if done correctly," he continued. For the next release it's ideal to buy back enough to allow them to jump 30 ranks on the chart. He said that among the groups who achieved #1 , there are some that are buying back.
He also gave some tell-tale signs of an artist who has been buying back their songs to reach #1.
Netizens who saw the show applied the information given by the insider to various artists, including Sistar, finding some startling results.
The insider said that buying back began in February 2010, and Sistar debuted just a few months later. Sistar followed the method he discussed in slowly buying back songs with "Push, Push" and later ramped up the volume of purchases with "How Dare You" which hit #1.
However, some say that Sistar was unskilled in their buybacks, particularly slipping up with "Alone." It drew attention and suspicion because it hit #1 on Melon without moving at all on the real-time ranking, from day to night without falling at all, a historical first that even mega-hits like IU's "Good Day" or "You & I".
*Alone being #1 on Melon charts everyday and night without any interruption or change. This was a first in the history of Melon, Korea's largest and most-used downloading service, and drew a lot of attention and suspicion. Even super idols with mega-hits like IU with "Good Day" never did that.
They also were always coming as the first result in most searched songs for nearly a month. And ever since Sistar's distributor became Loen, they always stay as the recommended tracks for 2 days, something rare for more artists. Netizens also pointed to Sistar's producer for most of their hits, Brave Brothers, who has repeatedly come under fire for manipulating the charts with his artist, as being evidence for buybacks.
Source | mlbpark |
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