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There’s no need to promote on television shows to be successful with a new song?”
It looks like there’s a shift in marketing strategy trend these days. Lately, new albums and songs are able to be “
hits” without the need of musicians promoting on television. “
After a new song is released, focus on television promotions” tactic is becoming irrelevant. Musicians like
Big Bang, Busker Busker and
PSY have swept records this past year, and not to mention
Lee Seung Gi who recently came out with his album and is currently topping the charts, have barely made special appearances on television.
So, what’s the reason why singers are not promoting themselves on television? The first reason is that real-time online music charts are easier to see what’s really popular among the public while on the other hand, music programs are garnering less audience viewers than before.
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