
Jun Ji Hyun gazes at the night sky, captured with the perfect camera angle against the blue-black starry canvas. In this serious atmosphere, what decidedly takes the spotlight is the trench coat that Jun Ji Hyun is wearing. Immediately following that episode of “Man From the Stars,” the various internet sites blew up with searches of “Jun Ji Hyun trench coat,” “Jun Ji Hyun fashion,” “Chun Song Yi style,” etc. This is a perfect example of sponsorship, star marketing, and product placement (PPL) in dramas.
Fashion brands directly see a positive effect from drama contents. The halo effect (a bias shown towards certain items because of a positive impression of something related) that stars have on the outfits and accessories they wear and beauty items they use in dramas, goes far above and beyond what one might imagine. So how much influence does this star marketing actually have?
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soompilee minho's sponsored clothing in heirs will forever haunt me