Another day, another endorsement for SNSD - Woongjin

[dorkileilafan.livejournal.com]

The nation's best girl group Girls' Generation will campaign as a water filter model for Woongjin Coway.


A living + eco home appliance company Woongjin Coway(CEO Hong Joon Ki) confirmed on 27th that they signed a contract with Girls' Generation to be their exclusive model until the end of the year.

As the consumer group expanded from 40~50s to 20~30s, as well as housewives to single men and women, the company explains their choosing Girls' Generation to give the impression of 'a young company' as well as showing their status as the nation's number 1 water filter company.

Lee Woo Tae, a director of Woongjin Coway's marketing headquarter said that "Girls' Generation, along with the classy image as the nation's best girl group, has friendly image as well," explaining that "they suit very well with the image of the new product that has concepts that people have never seen before."


Woongjin Coway launched a new product last month that has two extracting filters with different height that allows for people to fill up large water bottles or pots, up to 1L at once. As there are many more new products to be launched, Woongjin Coway is planning on making different commercials for different products corresponding to each of 9 member's unique characteristics.


[Kang Da Young]


Source: http://news.mk.co.kr/v3/view.php?year=2011&no=126358
translated by kwongildong @ soshified.com

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Wow this endorsement with Woongjin is a big deal in my eyes. Usually these types of endorsements for home appliances such as water purifiers are only reserved for the biggest actors/actresses because they usually target a much older audience. For the girls to be able to get this brand means that they have confidence on our girls' appeal. They're actually getting a lot of endorsements that idols usually don't get which is surprising. Dior & Intel are huge names already. Not only that but this is probably the most well-known company in Korea because 1 in 4 Koreans use their water filtration devices. They're also expanding internationally. Congrats SNSD for picking this one up, great job by SM as well.

Comments

[dorkiilove.livejournal.com]

its official

they are endorsing everything under the sun
oil, handbags, pads, vitamin drinks, intel, blahblahblah

[xcherryblossomx.livejournal.com]

Lmao @ "they are endorsing everything under the sun"

[sjuminuter.livejournal.com]

they should advertise something that i can buy in sweden lol

[heylonelygirl.livejournal.com]

they have so many endorsements :o

[funkaliciousss.livejournal.com]

computers, candy, cosmetics, vitamin water, water purifiers and february isn't even over yet.

did i miss out any?

[fallingstarryuu.livejournal.com]

bringing in the $$ for SM faster than your oppas.

but damn, they're raking in the money. The endorsements they've got this year are really big ones. Intel, Dior and now this.

[drfaith101.livejournal.com]

O

[xoxoknlove.livejournal.com]

Go SNSD! ♥
But Seung Gi is still my favorite appliances CF man XDDDD

[junhobrand.livejournal.com]

SNSD really are CFdols cus man...they rake them in so fast...already 3 this year...and i thought 2PM had a lot...but seriously...for them to indorse home appliances as idols is pretty special...good for them ^_^

[sballet06.livejournal.com]

Dying @ your icon
Junho is so HOT <3333

[gyuri.livejournal.com]

and then two years from now, three of them will follow a lawsuit saying that they weren't properly paid.

[dorkiilove.livejournal.com]

dont curse it ok
if they pass this year, they can break the 5-year sm curse

[dorkileilafan.livejournal.com]

Nah if you know lol even if SM doesn't pay them enough all 9 girls come from well-off families to begin with.

[bumie.livejournal.com]

get it , girls !

[kiwi-b.livejournal.com]

I'm kind of interested in this product.

[superficial-me.livejournal.com]

who wants to guess what they'll endorse next?

i say CARS!!!!!!!!!!!

[drfaith101.livejournal.com]

An Airline!

[seungigi.livejournal.com]

Home appliances really is a big step for them as CF icons. Appealing to a larger range of people pretty much increases their "value" for CFs, since there's basically more people. Plus, usually the older audiences is the group that spends the most/has the most money.

GO WATER FILTERS.

[mediumpurple.livejournal.com]

overexposed

[dareka.livejournal.com]

yep.

[cagallisakura.livejournal.com]

ENDORSE CHOCOLATE SO I CAN HAVE A BETTER EXCUSE TO EAT MORE OF IT!

But yay congrats <3

[hopeandmemory.livejournal.com]

oh god can you even imagine a godiva ad or something like that with these girls?

i would buy so much fucking chocolate i can't even.

[qrizta.livejournal.com]

Congrats girls!
They endorse everything under the sun. XD

I'm glad that this one is a group offer coz S-OIL which also reached out to people/customers outside the idol market only featured Yoona.

[dorkileilafan.livejournal.com]

S-OIL was also a big nab as well for Yoona! Forever proud that they're like modeling the same brands as the likes of Kim Taehee & Song Hyekyo!

[erbalurbal.livejournal.com]

everything except coffee

[cascadingascent.livejournal.com]

no coffee yet? They worked with starbucks in the past, that endorsement is something I want to happen lol.

[gabucha26.livejournal.com]

get it girls!

OT but this is really relevant for me...I may not be into filters but recently I enjoy browsing the appliances and houseware section everytime I go to Macy's I'm growing up

[hopeandmemory.livejournal.com]

i love picking out dishes and flatware and towels and shit, i have ever since i was in like middle school, lmao. i don't even have my own apartment yet! xD

[hillando.livejournal.com]

this is huge! expansion from luxury items to more relevant and commonly used appliances~

I'm glad that SNSD is getting so many deals, but I hope SK won't get tired of them soon. They're everywhere, so it will be easy to get fed up with them.

[cake.livejournal.com]

First off, A++ Veronica Mars icon OP! ♥

And SNSD seems to be getting a lot of endorsements lately, good for them.

[dorkileilafan.livejournal.com]

Glad to see more people with great taste :)

[notyourgeisha.livejournal.com]

Why y'all have to hate? I think it's phenomenal that Soshi have been able to break down so many barriers with their hard work - their Intel endorsement, a major first for an idol to endorse such a high-profile tech company, to this, just shows their versatility and incredible potentials as not only idols, but public images.

I'm proud of what they've accomplished <3