![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
dorkileilafan.livejournal.com posting in ![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
omonatheydid
The nation's best girl group Girls' Generation will campaign as a water filter model for Woongjin Coway.
A living + eco home appliance company Woongjin Coway(CEO Hong Joon Ki) confirmed on 27th that they signed a contract with Girls' Generation to be their exclusive model until the end of the year.
As the consumer group expanded from 40~50s to 20~30s, as well as housewives to single men and women, the company explains their choosing Girls' Generation to give the impression of 'a young company' as well as showing their status as the nation's number 1 water filter company.
Lee Woo Tae, a director of Woongjin Coway's marketing headquarter said that "Girls' Generation, along with the classy image as the nation's best girl group, has friendly image as well," explaining that "they suit very well with the image of the new product that has concepts that people have never seen before."
Woongjin Coway launched a new product last month that has two extracting filters with different height that allows for people to fill up large water bottles or pots, up to 1L at once. As there are many more new products to be launched, Woongjin Coway is planning on making different commercials for different products corresponding to each of 9 member's unique characteristics.
[Kang Da Young]
Source: http://news.mk.co.kr/v3/view.php?year=2011&no=126358
translated by kwongildong @ soshified.com
---------------------------------------------
Wow this endorsement with Woongjin is a big deal in my eyes. Usually these types of endorsements for home appliances such as water purifiers are only reserved for the biggest actors/actresses because they usually target a much older audience. For the girls to be able to get this brand means that they have confidence on our girls' appeal. They're actually getting a lot of endorsements that idols usually don't get which is surprising. Dior & Intel are huge names already. Not only that but this is probably the most well-known company in Korea because 1 in 4 Koreans use their water filtration devices. They're also expanding internationally. Congrats SNSD for picking this one up, great job by SM as well.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
no subject
Date: 2011-02-27 05:00 pm (UTC)they are endorsing everything under the sun
oil, handbags, pads, vitamin drinks, intel, blahblahblah
no subject
Date: 2011-02-27 05:02 pm (UTC)no subject
Date: 2011-02-27 05:03 pm (UTC)no subject
Date: 2011-02-27 05:05 pm (UTC)but damn, they're raking in the money. The endorsements they've got this year are really big ones. Intel, Dior and now this.
no subject
Date: 2011-02-27 05:07 pm (UTC)no subject
Date: 2011-02-27 05:07 pm (UTC)But Seung Gi is still my favorite appliances CF man XDDDD
no subject
Date: 2011-02-27 05:08 pm (UTC)no subject
Date: 2011-02-27 05:10 pm (UTC)no subject
Date: 2011-02-27 05:12 pm (UTC)no subject
Date: 2011-02-27 05:12 pm (UTC)if they pass this year, they can break the 5-year sm curse
no subject
Date: 2011-02-27 05:13 pm (UTC)no subject
Date: 2011-02-27 05:16 pm (UTC)And Fly to the Sky, a group that originally started on SME, broke the five year curse seeing as they didn't disband until late 2008.
And CSJH has broken the five year thing, as well as Trax, and Shinhwa.
no subject
Date: 2011-02-27 05:16 pm (UTC)no subject
Date: 2011-02-27 05:19 pm (UTC)You can tell they're clearly being overworked with all the endorsements they're getting. And slave contracts don't tend to work out.
no subject
Date: 2011-02-27 05:21 pm (UTC)no subject
Date: 2011-02-27 05:22 pm (UTC)did i miss out any?
no subject
Date: 2011-02-27 05:25 pm (UTC)no subject
Date: 2011-02-27 05:26 pm (UTC)i say CARS!!!!!!!!!!!
no subject
Date: 2011-02-27 05:26 pm (UTC)no subject
Date: 2011-02-27 05:27 pm (UTC)no subject
Date: 2011-02-27 05:28 pm (UTC)Some of you guys need to stop acting like SHINee or SNSD will be the savior and prove that SME is a good company.
no subject
Date: 2011-02-27 05:28 pm (UTC)no subject
Date: 2011-02-27 05:29 pm (UTC)no subject
Date: 2011-02-27 05:30 pm (UTC)no subject
Date: 2011-02-27 05:31 pm (UTC)