BTS Shatters YouTube Record for Views in 24 Hours With ‘Boy With Luv’ Featuring Halsey

[nekokonneko.livejournal.com]

K-pop superstars BTS, the most popular boy band in world, have smashed YouTube’s record for the most views accrued in the first 24 hours of release with their single “Boy With Luv,” featuring American pop star Halsey.

As of 5 a.m. ET Saturday, “Boy With Luv” had racked up just over 78 million views, according to YouTube. That demolished the previous record, set just a week ago by K-pop girl group Blackpink’s “Kill This Love,” which had 56.7 million views in its first 24 hours to top Ariana Grande’s “thank u, next.”

In addition, BTS’s “Boy With Luv” video on YouTube drew a staggering 2 million comments in the first 24 hours.

BTS is the musical guest on April 13 episode of NBC’s “Saturday Night Live,” hosted by Emma Stone, where the group is slated to perform “Boy With Luv.”

As of early Saturday, “Boy With Luv” had been the No. 2 trending video worldwide on YouTube, behind the first trailer for Disney/Lucasfilm’s “Star Wars: Rise of Skywalker” (Episode IX). Note that YouTube ranks trending videos based on multiple factors, including views and user engagements.

“Boy With Luv” is a reference to the group’s 2014 song “Boy in Luv.” According to Variety‘s review of BTS’s new album “Map of the Soul: Persona,” released Friday, Halsey’s vocals capture “the giddiness of being in love, while the lyrics address the relationship the group has with its ARMY: ‘I’m flying high in the sky with the two wings you gave me,’ with the wings referencing the title of their second album.”

Meanwhile, in the U.S., all seven songs from BTS’s “Map of the Soul: Persona,” released Friday, are on Apple’s iTunes top 10 music chart. On iTunes, “Boy With Luv” stands at No. 2 behind the remix of Lil Nas X’s “Old Town Road” country-hip-hop track featuring Billy Ray Cyrus.

BTS is an abbreviation of “Bangtan Sonyeondan” (“beyond the scene”). The seven-member group — comprising members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — was formed by Big Hit Entertainment in 2013. This past February, BTS became the first K-pop group to present an award at the Grammys, where they bestowed the trophy for best R&B album to H.E.R. for her self-titled album.

The “Boy With Luv” video, which pays homage to Gene Kelly’s classic movie musical “Singin’ in the Rain,” was directed by YongSeok Choi of Seoul-based production house Lumpens. BTS dropped the new video Friday, April 12, at 6 p.m. Korea Standard Time (5 a.m. EDT).


Here’s an updated Top 10 YouTube videos ranked by views in the first 24 hours:

1. BTS, “Boy With Luv” feat. Halsey – 78 million
2. Blackpink, “Kill This Love” – 56.7 million
3. Ariana Grande – “thank u, next” – 55.4 million
4. BTS, “Idol” – 45.9 million
5. Taylor Swift, “Look What You Made Me Do” – 43.2 million
6. Eminem, “Killshot” – 38.1 million
7. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
8. Psy, “Gentleman” – 36 million
9. BTS, “Fake Love” – 35.9 million
10. Twice, “Yes or Yes” – 31.4 million

source: Variety

Comments

[stephantasm.livejournal.com]

Was scrolling through the twitterfeed to see whats up and these posts are a lot.

[pinklunacy.livejournal.com]

Youtube deleted around 9M views earlier so I guess the final official view count will be around 70M. Still, this is huge! Congratulations my babies (not gonna congratulates the crazy armys streaming like their lives depend on it because they scare me)!

[katheli.livejournal.com]

we'll see what the official view count will be lol

honestly I don't care that much about youtube views but I do kinda wanna know what armys are doing wrong, cause up until DNA (and DNA was also streamed like crazy, so were Spring Day and Not Today), no views got deleted from the initial count then after Fake Love we got these huge deductions.

streaming the song over and over again not counting can't be it cause the algorithm should be able to filter that immediately (and does). So I'm just curious what it is.

I only watched MV like three times so I can't take credits for these numbers either wa

[nekokonneko.livejournal.com]

there's a theory youtube has something against bts/bighit. and it's honestly the only thing that makes sense at this point because this video had a huge launch with massive press, loads of people tuning in, and it was trending at #1 in the us, uk, germany and other countries for the majority of the time, so it's not like it was just 1000 people endlessly refreshing the window. plus they periodically froze the views while they did checks. it's weird to just then randomly just delete 10M views right as it was getting close to 100M.

[normanikordei.livejournal.com]

why would they have some kind of vendetta against bts? they worked with/had a reality show on youtube premium and their movie is also streaming there. fans were probably using bots or something.

[donaldjdrumpf.livejournal.com]

ia, that conspiracy theory makes no sense. It's not beyond a more tech savvy ARMY(s) to use bots and those views are bogus and shouldn't count, so YT is right to remove those. They still have the 24-hour record either way, it's so stupid that the fandom seems to be upset by this lol

[normanikordei.livejournal.com]

and they’ve been caught using bots before (mama 2017) so there’s definitely a precedent. also the larger the number of views, the more there are to filter and get rid of.

I also think it’s stupid considering every single record that exists has been broken by this comeback. mv views, album sales, streaming, etc. it’s so petty.

[donaldjdrumpf.livejournal.com]

I didn't even know about MAMA 2017 bots but lmaoo not surprised. It ended up at 74.6 million instead of 78.0 like big whoop they still broke the record by like almost 18 million.

[dalpaengi.livejournal.com]

i wonder if the vendetta is more against armys than bighit/bts..in any case, they should restore the views. no matter what anyone says, the fandom worked hard to stream. I don't know anything about bots so I can't speak on that but I know there are many people who have worked hard.

[epona.livejournal.com]

the views deleted were likely illegitimate ones tho

[lostintheechoes.livejournal.com]

it's growing on me.

[rainstormraider.livejournal.com]

This song is an ear worm tbh.

[kyulkyung.livejournal.com]

armys are so extra, youtube delete views all the damn time lmao

[the3rdjester.livejournal.com]

I just came across a tweet by an ARMY throwing a tantrum while sl*t-shaming and wishing death on Blackpink. Over some f*cking Youtube views. Wtf is wrong with some people. Disgusting @ both the op and those who retweeted and liked said tweet. Thankfully, all the people in the comments, including some ARMYs, are calling their nasty a*s out.

[cairistiona.livejournal.com]

there are actually sooooo many armys shaming blackpink for things that are 1) probably not true and 2) literally defamatory and could get them sued, over youtube views. it makes me so angry, because female fans that call other girls rude names aren't going to attract positive attention from their oppas unless their oppas are also gross.

the moment army were called out by blinks WITH PROOF, in the #armyapologisetoblackpink hashtag, armeries were immediately just like #notallarmy. "oh, we don't claim those as army", they said, like that's effective at all. "i don't do that, so it's not all army. they're not army. i refuse to apologise for something i did, and you're not going to get army to apologise when they're not real army."

by not saying anything, they're not helping. as a fandom they're not telling "not-real-armys" to stop bringing their reputation even further down than it already is. as a fandom they're not telling them to stop being rude or defamatory. as a fandom they're not telling them all to stop. even if individuals are saying it, it's not enough. to outsiders, those people are still army and they're still obvious and loud, and they're still incredibly nasty.

it's the damn #notallmen argument all over again. just saying #notallarmy doesn't mean anything. you have to shut this down from the inside. i do appreciate that SOME individuals are shouting, but i have an army on my tline who was like "please stop with this" and was immediately jumped on by a ridiculous number of armys (over 20) going "well you're not a real army so you don't get a say in this, we're not like this, shut up". it's maddening.

[the3rdjester.livejournal.com]

I f*cking hate reading "not all ARMY" (which, YES, feels exactly like "not all men" and it was the first thing I thought) and "we don't claim them". That's not good enough. It doesn't solve the problem, It's deflecting it. Own up to the fact that a (big?) part of your fandom consists of nasty individuals who take their obsession to a boygroup to dangerous levels. How do they have the nerve to attack and say disgusting things when their faves preach about love and respect?

I love how they have the power to break records and report haters/antis (and "haters/antis", if you know what I mean), but either can't manage or don't actually care to do some actual damage control, which isn't simply avoiding the subject or, like I've said, deflecting. Bless those who actually try to better the image of their fandom (not surprising at all they get jumped on by those who act like they're part of a f*cking cult), an image that's even more out there since BTS are currently the it boygroup. I wonder how many people will be or have already been reluctant to follow BTS or turned off (like me) because of the fandom. I desperately wish BTS themselves would speak up about these things, but we all know it's never gonna happen. And if it is, it's most likely gonna be extra subtle, so it'll fly over their heads. Like Pied Piper.

I repeated some of your points, but they all are what I also feel and needed to get off my chest.

Before some @ me with "what about other fandoms? they have nasty people too". YES I know, but we're talking about ARMYs rn and don't you dare come at me with that aboutism.

[cairistiona.livejournal.com]

i agree completely. i loooooooove bts as people, they're really sweet and they deserve so much of what they've achieved, but so much of their fandom literally hate me (like, mostly what i stand for and say on twitter) to the point that i've muted a lot of the bs trends and words on twitter so i don't see them.

like, they have SO much power. with great power comes great responsibility, etc etc. they are NOT being responsible as a fandom. if they used their power the way we all want them to, they could shut this down SO quickly instead of trying to shove it under the rug or deflecting. the amount of armys i saw who responded to the #armyapologisetoblackpink hashtag with "but blinks started this fight" was ridiculous. blinks are not blackpink, just as armys are not bts. there is a distinction, and they should be able to respect another group for their achievement without literally claiming they slept with youtube's ceo to get those achievements.

just because a girl achieved something over a boy for five minutes doesn't mean she had sex to get it. that's SO DAMAGING FOR WOMEN. the fact GIRLS are saying this literally makes me SO angry. the fact they're saying it in the name of the biggest boy group in the world, whose audience is massive and far-reaching, is even worse, imo.

if they're antis and not part of the fandom, they need to be shut down immediately. it needs to be clear that army don't stand for this, because bts aren't going to be overt about it when things like only12 and only13 had and have so much sway in kpop fandoms.

[the3rdjester.livejournal.com]

Their internalized sexism jumped out and it's f*cking ugly. These are the same people who scream "oppa didn't mean it". I love how on the one hand, these fans are like "BtS are feminists", but on the other hand, the same individuals have no problem calling people of the same gender as them disgusting names and undermining their worth and achievements. Like I've said a million times, some ARMYs are situationally woke.

[lyzame.livejournal.com]

Deleted views or not, they're still going to reach 100M views in a few hours.

[benihime99.livejournal.com]

And no one is surprised
Still, congrats

[goshipgurl.livejournal.com]

Gonna be interesting to see who will top them. BP? Taylor Swift? Ariana?

I'm surprised that EXO isn't on the list

[donaldjdrumpf.livejournal.com]

I don't think YT is EXO's best platform but they're still far ahead of like 98% of their competitors. I thought maybe it ws b/c EXO's fans are older and less likely to view something 200 times each but then NCT with a younger fanbase only gets like 12 mill views of Wakey-wakey so maybe it's not age-related? or maybe NCT just really aren't that popular idk.

[violoncelliste.livejournal.com]

i'm pretty sure it's a metter of age with kpop. no 25 year old fool is going to stream for hours, we're barely conscious as it is.

[epona.livejournal.com]

wakey-wakey is a japanese track too people tend not to care as much about j releases

[donaldjdrumpf.livejournal.com]

ohhh i forgot it was Japanese. That makes sense.

[normanikordei.livejournal.com]

exo-ls can’t stream on youtube for shit lmao. I think they only narrowly claimed that record back when it was still in the seven figure range for monster possibly.

[dalpaengi.livejournal.com]

but should they care? youtube barely pays the artists anything and exo get a lot of publicity individually with the products they promote.

[normanikordei.livejournal.com]

oh I don’t think exo cares a bit and it’s become a running joke in the fandom that their streaming on youtube is terrible lol. a lot of fans do care, but I see more jokes than people being legit mad about it.

[veep-throat.livejournal.com]

LMAOOOOO yes:)

[countthesaints.livejournal.com]

Congratulations to them — I just don't understand why stans (and this is in general, I'm not targeting them specifically) get so obsessive over views, but to each their own.

Also, people have got to chill with views being deleted; YouTube has always removed illegitimate views. They don't harbour a vendetta against anyone.

[suggestivepeach.livejournal.com]

That’s nice but I’m so over fandoms caring about views so much lol. Twice is having a comeback soon and I want to just enjoy it without being concerned over how much i can stream everyday.

[cairistiona.livejournal.com]

BTS is an abbreviation of “Bangtan Sonyeondan” (“beyond the scene”). Whilst both of those are independently true, please do not conflate the two. The way it's written makes "Bangtan Sonyeondan" look like it literally translates to "Beyond the Scene" in English, which it doesn't.

Anyway, it's a pity this happened to such an awful song. If it was a better song I'd be all for it, but the song sucks. If songs like this break records, they'll just keep releasing more songs like this, and that's just depressing.

[cairistiona.livejournal.com]

(also view counts essentially mean nothing except people spent time to set up playlists and play songs for 24 hours on multiple pcs whilst at work/school. like...did 100,000 people listen to the mv? no. were half of the views legit views whre the song was heard? probably not. so idk what the fuss is all about. view counts shouldn't mean anything.)

[the3rdjester.livejournal.com]

(Honestly, these are my exact thoughts. Like, what is the achievement here? The most dedicated fans, willing to waste spend time streaming 24/7 with a million devices? Woo, congrats I guess. I'll never understand the madness with the views. And that goes for every fandom. )

[cairistiona.livejournal.com]

yeah, i've said it for all fandoms before, not just this one, though i'm grateful once & exo-ls aren't really so bothered about view counts (other fandoms call them "lazy" but who cares, view counts aren't a demonstration of popularity but fandom dedication, which is really just an excuse for a fandom to gloat "do you love your unnies/oppas/hyungs/nunas as much as we love ours???" at other fandoms).

(though i'm not gonna pretend i wasn't super excited when pentagon's shine made it over 100,000 views--but that was organic! people didn't stream that non-stop over the first 24 hours or week; it earned those views over several months, so i guess that situation is a bit different.)

the army friend on my tline said she saw that armys were blowing off job interviews and school to stream the mv; one even asked their professor to reschedule an important test/exam so they could stream instead. once it starts interfering with not only your life but others', you really need to sit down and ask yourself why getting 100 thousand views, or a million views, or whatever, in a tiny amount of time is important to you. does it show they're popular? no, not really. it shows they have a fanbase who are willing to fake plays to make it look like more people are playing the song. that's ridiculous and pointless, and it's absolutely why 10 thousand views were deleted.

[the3rdjester.livejournal.com]

Ugh, don't even get me started on their neglecting their own irl responsibilities for streaming. Sure, it's their life and they can do what they want, but I'm also free to point out the ridiculousness of the whole situation and how unhealthy their obsession has become. And there are even more flags when some fans attack and guilt-trip other members of the fandom for not streaming. Like, calm down Susan, it's just kpop.

[dior-chic.livejournal.com]

Yea I was happy for them to break the record, since I don’t like seeing YG succeed (I’m neutral about BigHit, I have issues with them in a general kpop industry sense but YG is a whole nother level of concern for me) but I wish it was for a different song. This song sounds so empty to me, I know I see the words fresh/refreshing used to describe this and I can’t really use those words when it’s an typical sound that’s been in the American market for awhile now. It’s the type of sound that I look for kpop for something different, since I want variety. I’m used to Western influence in kpop but this title track seems past just being influenced

[cairistiona.livejournal.com]

i agree, this song is basically an american pop song. it has nothing of what makes kpop unique, or what gave bts their sound. it's not influenced by american pop, it can probably claim to just be one. it's not refreshing at all, it's tired.

i really dislike bighit for what they've done to bts, and the way their music is going is really part of what makes me frustrated. but you're right that yge is SO much worse. i really wish blackpink weren't yge, but i guess if they weren't they'd never have made it quite so big. swings and roundabouts.