Jungkook mentions Downy fabric softener - product trends on naver and sells out in South Korea

[juhli.livejournal.com]

#BTS’s Jungkook Runs Into Unexpected Consequence From Mention Of Fabric Softener https://t.co/7TjezH8ynm pic.twitter.com/AWSwngE5zt

— Soompi (@soompi) January 21, 2019

On January 20, Jungkook paid a visit to the official fan cafe of BTS and chatted with his fans. While on the topic of laundry, fans asked the idol what products he uses to do laundry, and Jungkook shared the brand of fabric softener that he currently uses.

Immediately afterwards, ARMYs showed their desire to use the same fabric softener as the BTS member. It soon led to a shortage of the product, and the product’s name topped Naver’s realtime search rankings.

In response, Jungkook took to Twitter and said, “ARMYs… I’m almost out of my fabric softener and have to buy a new one… [but] it’s all sold out.” The member also included a hashtag that said, “ARMY is impressive.”

source: @soompi, soompi, BTS_twt

Comments

[goshipgurl.livejournal.com]

as expected but i wish people would stop using fabric softener :(

[violoncelliste.livejournal.com]

what did fabric softener do?

[thebloomroom.livejournal.com]

Lmao this is ridicuous, people are insane

[violoncelliste.livejournal.com]

i honestly don't get this kind of behaviour but it's funny

[minho-lover.livejournal.com]

Bahahaha thats hilarious!

[rainstormraider.livejournal.com]

Fabric softener is not good for the environment! This was cute but crazy af.

Uh, also, OP why have you spelt Jungkook’s name like that in the title? Lol.

[juhli.livejournal.com]

oops, didn't even notice, edited it!

[jyusou.livejournal.com]

His power! Downy’s marketing department must be having a field day.

Also, OT, but in case anyone still doubts Matthew McConaughey attended their Dallas live:

190121 The Ellen Show
Matthew McConaughey's son Levi wanted to go to a @BTS_twt (https://twitter.com/BTS_twt?ref_src=twsrc%5Etfw) concert for his birthday so the family went + a couple of friends and had a blast!https://t.co/IoKtTqBAG0 (https://t.co/IoKtTqBAG0)#BTS (https://twitter.com/hashtag/BTS?src=hash&ref_src=twsrc%5Etfw) #방탄소년단 (https://twitter.com/hashtag/%EB%B0%A9%ED%83%84%EC%86%8C%EB%85%84%EB%8B%A8?src=hash&ref_src=twsrc%5Etfw) pic.twitter.com/kzjtDW6Tjq (https://t.co/kzjtDW6Tjq)

— 니키 (@qdeoks) January 21, 2019 (https://twitter.com/qdeoks/status/1087311390375796736?ref_src=twsrc%5Etfw)

[lydzi.livejournal.com]

Adorable omg XD

[lydzi.livejournal.com]

I'm laughing so hard rn. This is a new Midas power rn, all they touch becomes instant gold.

[jaelissi.livejournal.com]

As we speak, Kookie is waiting by the phone to give Downy his bank details for his good work. Can we get a cf with Jungkook floating on a cloud of feathers or something? It would be cringe, but it would give me life.

[pikapika217.livejournal.com]

LMAO

[kcaomei.livejournal.com]

jungkook played himself cause now he's gonna have a hell of a time trying to get it lol

[mjmjchick.livejournal.com]

LOL, he already (jokingly) posted on the BTS twitter that he needed more softener and now it’s all sold out

[kaypukis.livejournal.com]

i'm working at one of the biggest downy competitor company, and this evening the brand manager was panicking with this news as a lot of armies in my country start researching the same variant of downy that jungkook used.
she's afraid this will be declining the brand market share lol

she asking the news link and also some idea on how to get the same promotion from korean fans to her brand as well.

wow the power of jungkook

[dongsaengkiller.livejournal.com]

Wow indeed!

[scionofawhisper.livejournal.com]

Damn, Downy lucked out, lmao. Most companies gotta pay a lot of money for that kind of marketing. xD

[camouflagecat.livejournal.com]

Just in general, I never understood the thing with people buying something just because their fave uses/likes it? If it was a cf deal maybe I sorta see it but random things celebs mention on the go? Am I just getting old for not getting it? Lol kinda fascinating tho.

[vintage-boom.livejournal.com]

they want to ~feel closer to their fave. in this age I assume anybody with a kind of social following mentioning a brand at random is being paid even when it's not an official CF

[purpleglaceon]

That's pathetic.....

[nekokonneko.livejournal.com]

BTS generally only have to mention a song/product/artist/book to get it selling nowadays, but in this case Jungkook is notorious for being the fussy laundry fairy of the group, so there's some stock in trying out a certain laundry product that he likes.

[minah-aplus.livejournal.com]

Wow, that's crazy...

[froggster.livejournal.com]

Ew fabric softener

[daynr.livejournal.com]

I just don't get this kind of fan stuff, so dumb.

[mjspice.livejournal.com]

Wooooooooow

[gigabytexx.livejournal.com]

tbh the one I always wonder is...... bts are still doing their own laundry?? they dont have maids to do those??

[nekobot.livejournal.com]

Lol same! Like they're living in luxury with barely any time to spare but they still do their own laundry and actually have to buy the supplies for it? Mindblowing

I guess JK saves a lot of time by only ever having two colours he needs to separate.

[the3rdjester.livejournal.com]

Whenever I read stuff like that I can't help but roll my eyes at the ridiculousness of some people. Buying sth normal that your fave uses/likes, like food, a video game, etc is one thing, but things like fabric softener, a f*cking car, etc? Absolute insanity. No wonder some people want to 'use' BTS/do business/collabs with them, considering (some of their) fans are willing to throw their money, no matter the price, to everything and everyone that comes in contact with their faves.

[nekokonneko.livejournal.com]

Fabric softener isn't a normal thing to buy? Honestly, what differentiates fabric softener from a video game?

[otraera.livejournal.com]

i hope it was the april fresh scent because anything else in invalid !!

[jaelissi.livejournal.com]

It was adorable

[friedchickeneu.livejournal.com]

downy smells so good though (well, some of their variant at least since i'm sensitive to smell rip) and it's the only brand we use!!!

but also, i never knew it was bad for the environment and people and i wish i knew sooner. ;-;

[lemonadetea.livejournal.com]

I got the biggest laugh out of this.

I’ll continue using my unscented detergent and unscented dryer sheets though kthx.

[vikihpnerd.livejournal.com]

Lol, luckily I don't live in Korea cuz I've been using the same fabric softener for years

[nekobot.livejournal.com]

This is all just an elaborate way of teasing his secret nu-metal solo project.

System of a Downy.

[lemonadetea.livejournal.com]

I’ll be eagerly awaiting the release of his future hit single, Toxicity (of our laundry)