Big Hit Awarded For BTS’s Logo And Brand Identity

[mc1a.livejournal.com]

Big Hit Entertainment has received an award for their work with BTS’s logo and brand identity (BI)!

BTS’s agency Big Hit Entertainment was recently honored at the 2018 iF Design Award in Germany. The iF Design Award is held at the iF International Forum Design every year and is considered one of the world’s top three design awards alongside Germany’s Reddot Design Award and America’s IDEA.

Big Hit received an award in the Corporate Identity/Branding category under Communication Design for its new BI for BTS. The judging panel included 63 experts from various countries all over the world.

Big Hit released the new design for BTS last July and explained that it symbolizes youths who open the door to go forward and achieve growth. The brand meaning maintained the message of “youths who prevent oppression and prejudice” that BTS has had since debut, but was expanded to “Beyond The Scene” to include both BTS’s past and future.


Source: dongA via Soompi

Comments

[msgrottesca.livejournal.com]

congratulations but i hate it lmao.

[nekobot.livejournal.com]

Yeah, out of all the pretty things they've made, really, this? Or are they counting stuff like album design too?

There are much cuter K-pop logos out there (CLC!!) and so much cool branding so I'm curious to see who the other nominees are.

[camified.livejournal.com]

Wait, for THAT logo? Specifically?

[katheli.livejournal.com]

how utterly random but also cool

I actually think the logo is pretty cool, the whole door/shield thing works quite well.

[jyusou.livejournal.com]

An award? For this Isuzu knock-off? Bye.

[tofu-akira.livejournal.com]

I couldn't shake my curiosity - what is Isuzu? I googled it and got a car brand...

[smilla-sini.livejournal.com]

It is a car brand.
http://www.gestorseguros.es/images/marcas/logo-isuzu.gif

[tofu-akira.livejournal.com]

lol Yeah I feel a little stupid now

[jyusou.livejournal.com]

I should add more context OTL yes, it’s a car brand, and as you can tell from the logo, they are very similar.

[tofu-akira.livejournal.com]

ahhh lol idk why I could see the Isuzu logo and lol yeah I can see the similarity

[smilla-sini.livejournal.com]

ikr

[zui-circus.livejournal.com]

Exactly

[calzonazos.livejournal.com]

I like it. Simple and cute and good type choice to go with it.

[rainstormraider.livejournal.com]

I mean why?

This is one award that I question the validity of being given to BTS.

[boiinks2.livejournal.com]

*sigh* It's not just the logo. It's also about the integration and versatility when used in packaging, merch, and promotional materials; and how it conveys bts image and general message.

For better understand, you can read the breakdown here:

https://www.behance.net/gallery/55324473/BTS-Brand-eXperience-Design-Renewal

[mc1a.livejournal.com]

It's even written in bold that it's not just for the logo. Selective reading is a thing I guess. (this was not directed at you)

[taurocj.livejournal.com]

That link is helpful. Makes a lot more sense now. :)

[scionofawhisper.livejournal.com]

I dislike the logo too... and it feels so 'corporate'.. :P