Hey Omona! Let's talk about
love music videos! aka the thing that attracts most people to kpop. Specifically, let's talk about production houses and directors. After watching possibly hundreds of music videos in my short voyage into kpop, I've noticed quite a few similar elements in some of the ones I'm particularly drawn to. As it turns out, they were all made by the same companies. I've decided to do this series to share with you my favorite production houses and the MVs they've made, starting off with VM Project Architecture.
VM Project Architecture (also called Low Laundry Media House) is a Seoul based production company, headed by
Jo Beomjin. They've made videos for YG, SM, FNC, and Jellyfish to name a few.
Some notable elements repeated in their work:- hallways
- fluorescent lights
- mirrors
- overhead shots
- smooth camera tracking
- highly saturated bright colours (really solid red reds)
- tables (filled with objects, shot from above or straight on)
- cars
- smoke
- glitching and cloning effects
- the mvs look expensive af (because they probably are)Take a look at some of their MVs and tell me if you notice any other stand out elements
(this list is by release date, just because I don't know how else to arrange it)( Let's go! )Sources: SMTOWN |
N.Flying |
LADIES CODE |
jypentertainment |
VIXX |
Akdong Musician |
BLACKPINK |
SF9 |
starshipTV |
BIGBANG So, your thoughts, Omona? Are you a VM Project stan? Which of their MVs is your favorite? Are you a sucker for good cinematography like I am?
Stay tuned for the next part in this series. I'll probably make posts for digipedi, lumpens, vikings league, and naive creative. Next week or next month. Who knows. :D