[UPDATE] BTS 'LOVE YOURSELF' Poster - Jungkook + Concept Details

[mc1a.livejournal.com]

#BTS #방탄소년단 #LOVE_YOURSELF Poster#JUNGKOOK pic.twitter.com/oxq0JamWz8

— BigHit Entertainment (@BigHitEnt) August 10, 2017

Translation via Soompi: “The direction that my heart points towards, the day that I begin to want to run to that place.”


For their new EP coming in September, the K-pop sensations confirmed their upcoming musical comeback with a poster of main vocalist Jungkook curiously in a wheelchair with the words "Love Yourself." According to a press release, Love Yourself will be the band's new concept following their previous album concepts of School, The Most Beautiful Moment in Life and Wings (the latter two of which saw them charting on the Billboard 200 albums chart).

Just like when BTS's record label BigHit Entertainment put out short films of each individual member ahead of the Wings album release, this poster is just the first step in the group introducing their upcoming content with the key word for the series being "innovation."

The Love Yourself campaign is said to continue through the rest of 2017 and into 2018 (likely similar to how the Wings album era was stretched between late 2016 and its re-release came at the top of 2017). A press release promises a "large-scale campaign for the new record," meaning the group may break even more records than they have already.


Source: BigHitEnt, fuse



(sorry mods for editing so much)
Edit: Let's wait until we know more before jumping to conclusions about the wheelchair.
Also, there's a thread on twitter about Smeraldo with clues and theories about the comeback (which overflowers mentioned in the comments as well).

Comments

[kyokomurasaki.livejournal.com]

!!!!!!!!!!!!!!!!!!!!!!

What is this concept though?

[donaldjdrumpf.livejournal.com]

Idk sis but I have never wanted to be a wheelchair so damn bad in my life.

[teukie-pie.livejournal.com]

IS IT BECAUSE HE WAS HIT BY A CAR IN INU(/RUN)?!?
I thought we were leaving all that behind! What happened to the giant candy?
(I'm a sucker for BTS being dramatic/angsty/artsy, but I thought we were getting something happy for once...)

[mc1a.livejournal.com]

He looks happy tho, despite the wheelchair.

[ms-minniemaus.livejournal.com]

ARMY's theory had BH shook so they decided to release something on Friday just because....I HAVE SO MANY QUESTIONS TBH

[lostintheechoes.livejournal.com]

I was just going to come in and post that gif.

[aki-san.livejournal.com]

This gif of Jimin is beautiful, thank you.

[izumichan31.livejournal.com]

I saw this on insta and literally went "wtf bighit" out loud. Like how are they gonna drop this out of nowhere. I'm not ready.

[mc1a.livejournal.com]

I'd like for BH to keep mum about what this is about for as long as they can. Just give us a poster which each member and then a group one and after you can tell us what's the concept, the story or wtv. I wouldn't mind a pre-order date now tbh.

[ms-minniemaus.livejournal.com]

Watch them do that, pretty sure they read your comments judging by how many things you've guessed so far lmao

[mc1a.livejournal.com]

Totally offtopic lol but have you applied for ARMY II in the fancafe?

[meggicchi.livejournal.com]

I hope ppl are guessing correctly and that these teasers mean we're getting some kind of drama/movie! Kinda excited to see what each of their roles are gonna be.
Also I really wonder what the genre of the song is gonna be? This teaser alone screams BALLAD but I don't trust Bighit.

Can't believe we're getting teasers this early tho! Sad it means we're probably not going to get Hixtape before October ;;

[teukie-pie.livejournal.com]

I thought it was alreay confirmed that each member got their own little drama? (or am I remembering this wrong...)

[mc1a.livejournal.com]

I hope B U is not the name of the album tho.

[meggicchi.livejournal.com]

Nah no way, the logo already appeared on WINGS concept book I think (??)

[donaldjdrumpf.livejournal.com]

Will Jungkook be rapping on this album? Because Jimmy Brooks also was confined to a wheelchair before he became Drake, just saying!

[lostintheechoes.livejournal.com]

yes bring back rapper!jungkook

[futures.livejournal.com]

ia!

[futures.livejournal.com]

I'd be lying if I said I wasn't excited but I'm totally side-eyeing this hard bc of that wheelchair...

Also someone on twitter noted that the print on JK's pants are the hand/flower logo from their latest Puma sneaker?

[mc1a.livejournal.com]

It looks like it

꾹 환자복 문양 이거잖아 푸마 신발 ••• pic.twitter.com/cUDZBmAlW1 (https://t.co/cUDZBmAlW1)

— 십이월의 윤기 (@december0613) August 10, 2017 (https://twitter.com/december0613/status/895662146310164480)

[burningleaf.livejournal.com]

strong 1l of tears vibe i dunno why i don't wanna cry bh pls

i was yelling all over twitter feeling the injustice of hixtape tho i was so sure it'll drop after bv ends (thanks to many conspiracy theories) but now i dunno anymore cries

[dynamite-state.livejournal.com]

I see them copying the video concept of Bom's 5 million-selling You And I, and I can't even say I blame them.

[ironicmustache.livejournal.com]

wtfffff i was not expecting anything from them for a few more weeks!

(getting over my inital shock and general excitement - this looks pretty cheesy, but i guess that's kind of the point?)

[ironicmustache.livejournal.com]

also the B *logo* U is just making me think of brigham young uni and is making me laugh at the thought of byu sponsoring a kpop group lmaoo

[broadcities.livejournal.com]

wow i was not ready for this at ALL

tbh i'm kind of done with their concepts that allegedly all tie into each other and i'm not into this jungkook in a wheelchair thing. i am curious whether they'll all get a small movie/kdrama, as other commenters have mentioned. ready for future academy award winners jin and taehyung and future razzie winner yoongi to shine!

[digitalqueen.livejournal.com]

hmm the wheelchair is making me uncomfortable tbh

[chikage-chan.livejournal.com]

YESSSSSS!!! I dont even care what it is, i got to the point that im accepting anything from them lol If its angsty and ballad-y, even better lol

[happydirections.livejournal.com]

woooow wasn't expecting this so soon!!!

[1of1girl.livejournal.com]

i didn't expect it so i was not ready lol. i'm not here for the wheelchair tbh. it would be really interesting if they get the mini dramas.

[black-swan87.livejournal.com]

This looks like a poster for a really shitty hallmark channel movie about a teen boy with cancer that's getting his final chance to have some fun before he dies.


i really wanted a gown and sexy BTS concept full of triphop and r&b dogs but it looks like I'll have to keep waiting. I blame Namjoon.

[black-swan87.livejournal.com]

Actually I want to thank bighit for not giving us a grown and sexy concept because I def could not handle a grown and sexy Jimin. Thanks for looking out bighit

[rosiemotleymind.livejournal.com]

This looks like it's going to be endearing or some shit which I'm here for. Probably going to cry at least for 3 minutes. I also need like an ass shaking song pls and thnks BH

He looks like he's a hospital patient so I can accept that's why he's in a wheelchair especially if they're trying to go off following INU for some of them.

[minho-lover.livejournal.com]

omg theyre coming back! theyre really coming back aaaaah. im excited!

[otraera.livejournal.com]

That gif is me

WTFFFFF is this !???

[saemcrh.livejournal.com]