Those PUMA things are so great. Not only are they shot beautiful, with cute little vignettes and some of the best styling the boys have ever had, but they're also perfectly tailored to each member's image ('all about my music' suga, cheerful dance machine j-hope, clumsy genius rapmon, quirky loveable v, 'my life is smeared with handsomeness' jin)... For the fans it's great fan service and for casual watchers it promotes BTS exactly in the right way.
Yeah. This whole ad campaign is fascinating to me because Puma obviously did their research (or they are BTS trash). It's equal parts directed and accurate fan service and an actual ad lol
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