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omonatheydid
YG’s talented artist EPIK HIGH is establishing a hip-hop label under their name. YG Entertainment’s Executive Producer YANG HYUN SUK is not holding back on his support for the trio. The label is to be named “High Ground.”
He recently created a new label for EPIK HIGH, and promised full support for the trio’s new challenge. YANG appointed TABLO as the representative of the new label.
OSEN contacted YANG during his busy schedule in Japan. YANG commented, “YG started with hip-hop,” emphasizing that its root began in the particular genre. “Just like JINUSEAN and 1TYM, I myself am absorbed in hip-hop. I always have appreciation and respect for all artists doing hip-hop,” showing his deep affection for the genre while explaining the reason behind the birth of the new label.
He added, “A number of hip-hop musicians wanted to do music in YG, but I always feel bad for not being able to accommodate all of them due to the circumstances of the company,” which was the main reason for creating a new label.
“TABLO and EPIK HIGH, who are known for their strong hip-hop, joined YG. I have watched them perform and decided to create a label with TABLO as the representative. I have found a way to support underground hip-hop artists through TABLO.” His comment shows the new idea stemmed from EPIK HIGH. “It is best if YG gave them full support.”
The name is “High Ground.” YANG explained, “We normally call hip-hop ‘underground,’ but ours is ‘High Ground.’ We want to make underground mainstream, and the quality will be stunning.”
“I am going to support them so they can do music in good environment. I am giving TABLO an exclusive label although he is part of YG. My long-term goal is to give each YG artist their individual label,” laying out his vision for the artists in the future.
Finally, he added, “YG will take care of complicated administration like marketing, management and the red tape. Artists will be able to focus on creative music activities.”
EPIK HIGH recently partook in SXSW (South by South West) in Texas Austin and was praised for being a global hip-hop group. They were one of the 5 most searched artist names on Twitter in relation to “SXSW,” while being hashtagged most by the local fans.
Source: YG-LIFE
Very smart business move. Whoever is doing their strategic planning is very good despite the lousy artiste management. At the end of the day, the real winner:
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Date: 2015-03-28 06:43 pm (UTC)no subject
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Date: 2015-03-28 08:36 pm (UTC)And has it been that long already omg
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Date: 2015-03-28 08:44 pm (UTC)epik high was inducted in it in 2002 (though i guess they're not part of it anymore?? or maybe they are?? idk if the movement still exists or not..), and this is basically what i found:
"When the news of Tablo signing with YG Entertainment surfaced, both EXP and Tiger JK took out their frustrations on former Movement Crew member, Tablo of Epik High of his disloyalty on their Twitter account. Despite EXP and Tiger JK's comments, Tablo and Epik High have not responded back." (from wikipedia page of Ex-plicit linez)
i guess they've all made up by now considering what tablo's situation was like during that time and all~
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Date: 2015-03-28 07:23 pm (UTC)Oh, you like?
Date: 2015-03-28 08:12 pm (UTC)Re: Oh, you like?
Date: 2015-03-28 08:41 pm (UTC)Re: Oh, you like?
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Date: 2015-03-28 07:42 pm (UTC)Hopefully this will redeem YG because they have never been a legit hip hop staple in my eyes. Just emulating what American rappers are doing at the time. I remember those old YG family videos that were blatant rip-offs of Cash Money and Bad Boy videos.
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Date: 2015-03-28 08:18 pm (UTC)While they are inspired by hip hop and High Ground will help up their hip hop game, I don't think YG is ever intending to be "hip hop" since they expanded their range of music with Lee Hi and Akmu, and intend to establish sub-labels for their artistes. Most of their artistes' colours aren't very hippity hop.
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Date: 2015-03-28 07:45 pm (UTC)no subject
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Date: 2015-03-28 08:12 pm (UTC)also that edit and that gif are giving me life rn - absolutely amazing lmao
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Date: 2015-03-28 08:21 pm (UTC)Google Yang Hyun Suk and just keep scrolling. There are some gems in there /cries.
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Date: 2015-03-28 11:47 pm (UTC)this is wonderful though, glad epik high are getting another chance at taking the reigns on a label
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Date: 2015-03-28 11:48 pm (UTC)no subject
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Date: 2015-03-29 12:41 pm (UTC)yay tablo!