B1A4 score advertising deal with PUMA

[fabledlamb.livejournal.com]

B1A4 chosen as PUMA's brand icons

Sports lifestyle brand PUMA has selected the "idol group of the masses" B1A4 as the icons of their 2013 PUMA Social Campaign. The group will take on the role of communication messengers between PUMA and their young customers during the Spring/Summer 2013 season. A brand representative stated that their new brand icon B1A4's distinctive vibrant energy and sense of freshness fit the brand's products and image perfectly. When the group members posted pictures from the shooting of their PUMA TV commercial on Twitter a few days ago, many fans were excited as the pictures displayed a new charming side of the group.

In preparation for the release of their new album in March B1A4 are scheduled to take part in various campaign activities for PUMA and can be seen in their PUMA TV commercial from March. Lee Jung Hee, the director of the lifestyle marketing team at PUMA Korea, said they chose B1A4 as their new models "because the images we took for the 2013 PUMA Global Campaign and B1A4 look amazing and B1A4 represent the unique color of PUMA very well."

To celebrate the fact that B1A4 have become the new brand icons, a graffiti of the B1A4 members was created inside the brand's store in Myeongdong as eyecandy for the customers visiting the store. If you're curious now and want to see that picture of B1A4, please drop by the PUMA Myeongdong store.

Source: TVReport (translated by fabledlamb)


No need to go to Myeongdong, here's a pic of the graffiti (click for larger image):


(Credit: Charming Chan @ baidu)

Comments

[fabledlamb.livejournal.com]

You're welcome :)

I'm glad they're starting to get to work with some of the bigger brands now, simply because it means more money and exposure for them. But this preview pic and the ones from the CF shooting look quite good so far so idk, this Puma deal might actually mean some cool print ads and behind the scenes videos are on their way to us. Although yes, it's about time for that rumored chicken deal to happen because of all the lulz it would bring XD

[in-noctem.livejournal.com]

I was so excited to see the photo when it came out!! I guess this is their biggest endorsement to date? :o

I can't wait for the ads/promo activities and more importantly, new album!

[fabledlamb.livejournal.com]

Yeah, can't wait for the comeback! I'm hoping for a full album but it's probably too soon after Ignition... If they stick to the old rhythm then we'll get a mini again and I won't even complain because I'm just glad they're coming back in March which isn't too far off from now.

[palebluedot09.livejournal.com]

yep! i'm wondering what sort of sound they are going to do. after tried to walk i really have no clue bc that album was amazing

[fairwells.livejournal.com]

I own old school Pumas. Great kicks. Congrats to B1A4.

[ovary-acting.livejournal.com]

I love the poses in that photo, lol! Way to go, B1A4!!

[shabirah.livejournal.com]

so happy for my babies!!!

btw,your icon is flawless ;)

[ovary-acting.livejournal.com]

Thank you! :D

[obeytheempress.livejournal.com]

B1A4 has always landed endorsement deals that are perfect for them. way to go boys!!

[erisinia.livejournal.com]

get that 원 babies

I love their endorsement pictured so much because their promotional outfits are usually ridic so it's fantastic to see them in casual clothes.

[swhyeon1991.livejournal.com]

Mar comeback the fuck?!?1
Now I'm considering to go to their fanmeeting here on Mar 12 omg why don't you just go for MuBank Jkt on Mar 9 so I should not spend extra money :'(( UGH IDK

[oliwon.livejournal.com]

can't wait for the TV commercial XD
also the album ;________; I wonder how it'll be this time!

[falling-empress.livejournal.com]

i love puma and i love b1a4! perfect collab :)