[identity profile] in-noctem.livejournal.com posting in [community profile] omonatheydid


Earlier, the photo below of SECRET‘s Hyosung posing in undergarments was leaked online and definitely piqued the attention of netizens. It was revealed that the photo that had been leaked was one that was taken during a photoshoot held with an underwear brand.

With the photo gaining attention, TS Entertainment confirmed that Hyosung, known for her “bagel girl” image, has indeed been selected as the endorsement model for trendy undergarments brand ‘Yes‘.



‘Yes’ targets women in their 20s, and Hyosung will begin her endorsement activities with them for this coming Spring/Summer season.

A representative of ‘Yes’ revealed, “Hyosung has a cute image and a voluptuous figure, and is the next generation’s sexy icon that women in their 20s aspire to be like. Through the opposing charms of her cuteness and sexiness, Hyosung who is receiving attention as the top ‘bagel girl’ will work together with us to strengthen the youthful and trendy ‘Yes’ brand image.”


In other news, SECRET recently picked up the ‘Digital Bonsang’ award for the third straight year at the 27th Golden Disk Awards.




source: akp

Tbh the leaked picture is kinda tame. And this should have been a joint deal with Zinger!

Date: 2013-01-20 05:00 pm (UTC)
From: [identity profile] krobwell.livejournal.com
they couldn't have picked a better model imo

Date: 2013-01-21 01:14 am (UTC)

Date: 2013-01-20 05:15 pm (UTC)
From: [identity profile] frantastic.livejournal.com
Nice. But lol how can you endorse underwear when you are so covered.

Date: 2013-01-20 09:35 pm (UTC)
From: [identity profile] dapo322.livejournal.com
This is still better than some of G.NA's ads where they barely even showed the bra.
http://www.asianjunkie.com/wp-content/uploads/2012/09/GNALefee.jpg
http://reallycuteasians.com/2011/09/g-na-for-lefee-lingerie/
http://www.soompi.com/2012/03/27/gnas-spring-lingerie-photo-shoot-for-lefee/

Most of the time these lingerie ads have the girls covered with clothes and show like a strap or a little bit of the bra. At least with this we see like one side of the bra.

Ivy had one of the few I've seen where one could clearly see everything.
http://www.allkpop.com/2010/08/ivy-models-in-lingerie-for-guess

Date: 2013-01-20 09:42 pm (UTC)
From: [identity profile] xkimchi-ninja.livejournal.com
"one reason you used to see so few Korean women modeling lingerie was because many pornography actors used to do it, giving it a certain stigma (and in turn sustaining stereotypes about the foreign, overwhelmingly Caucasian women used in their place)."

Apparently there is less of a stigma about doing lingerie modeling today, but the remnants still remain, which is why so many of these ads we see are so conservative.

http://thegrandnarrative.com/2012/05/10/korea-lingerie-modeling/

Date: 2013-01-20 11:06 pm (UTC)
From: [identity profile] frantastic.livejournal.com
Oh, I remember that article. Read it last year.

I wonder how long it'll be before Korean society can get rid of that stigma.

Date: 2013-01-22 03:04 am (UTC)
ext_136879: (Default)
From: [identity profile] pinkosa.livejournal.com
I was reading that and omg what is this O.O i thought it was a mannequin at first (the girl in the right)

http://thegrandnarrative.files.wordpress.com/2012/05/calvin-klein-naked-glamour.jpg?w=680&h=868

Date: 2013-01-20 05:20 pm (UTC)
From: [identity profile] unicornios.livejournal.com
lol this is so vanilla
she is really cute though

Date: 2013-01-20 05:22 pm (UTC)
From: [identity profile] rennehollic.livejournal.com
better model impossible!

Date: 2013-01-20 05:56 pm (UTC)
From: [identity profile] stephantasm.livejournal.com
(︶ω︶)ノ†

Date: 2013-01-20 06:13 pm (UTC)
From: [identity profile] 921227.livejournal.com
It's cute, but since I'm so used to VS catalogs, it's sooo tame.

Date: 2013-01-20 07:03 pm (UTC)
From: [identity profile] shineebambi.livejournal.com
Bless this endorsment the god heard my pleas ;0;

Date: 2013-01-20 07:40 pm (UTC)
From: [identity profile] sharpietoday.livejournal.com
needs more boobage and tooshie pops. but I'm satisfied

Date: 2013-01-20 07:56 pm (UTC)
From: [identity profile] lazmy.livejournal.com
i like the face that she's sort of covered up. it's tasteful imo (in advance if this is slut shaming or offensive i'm sorry and if it's not i'm sorry but ontd has made me so nervous about saying anything like this)

Date: 2013-01-21 01:40 am (UTC)
From: [identity profile] imyoona.livejournal.com
but it's pointless. If I'm looking at a bra ad as a woman I want to be able to see how it fits the breast, a bit of cleavage and a bra strap isn't going to help. These ads just seem like its for people to ogle at.
Edited Date: 2013-01-21 01:41 am (UTC)

Date: 2013-01-21 02:13 am (UTC)
From: [identity profile] lazmy.livejournal.com
i agree that you'd want to see how the bra functions and fits the bust but i wouldn't think this brand is any good. i think they're just utilizing the young and hot idols willing to be models
Edited Date: 2013-01-21 02:13 am (UTC)

Date: 2013-01-21 04:50 am (UTC)
From: [identity profile] imyoona.livejournal.com
oh if its a crappy brand then I get it lol.

Date: 2013-01-20 08:36 pm (UTC)
From: [identity profile] century-fox.livejournal.com
she is the cutest

Date: 2013-01-20 09:20 pm (UTC)
From: [identity profile] jessicamariek.livejournal.com
She's gorgeous. And yeah, it's a very tasteful shot.

And um, forgive an omona rookie... "bagel girl"? What? :P

Date: 2013-01-20 09:24 pm (UTC)
From: [identity profile] dapo322.livejournal.com
Bagel girl is funny korean term for baby + glamour. It's supposed to mean someone with a nice body/curvy and a baby face/young face.

Date: 2013-01-20 09:27 pm (UTC)
From: [identity profile] jessicamariek.livejournal.com
Hmm, accurate description is quite accurate. :P Thanks!

Date: 2013-01-20 09:41 pm (UTC)
From: [identity profile] the-erotomanic.livejournal.com
that's a good bra she's wearing.

Date: 2013-01-20 11:14 pm (UTC)
From: [identity profile] asnindie.livejournal.com
This is about as ballsy they'll go with an idol. She looks good, idk the bra looks alittle Barbie.

Date: 2013-01-21 12:43 am (UTC)
From: [identity profile] encyclopedicace.livejournal.com
I find it funny that they chose Hyosung after using Gain, because I feel like Hyosung looks a lot like Gain with her hair like that.

Date: 2013-01-21 01:13 am (UTC)
From: [identity profile] jasmineakaiumi.livejournal.com
It's already hard enough to get my boyfriend to stop drooling over her lmao fuck she looks amazing

Date: 2013-01-21 02:07 am (UTC)

Date: 2013-01-21 03:09 am (UTC)
ext_1502: (Default)
From: [identity profile] sub-divided.livejournal.com
She's so cute.

Date: 2013-01-21 06:22 am (UTC)
From: [identity profile] lonelymoon.livejournal.com
Please. I show more skin in my gym clothes.

Date: 2013-01-21 11:37 am (UTC)

Date: 2013-01-21 02:59 pm (UTC)
From: [identity profile] thebluemonk.livejournal.com
Image (http://tinypic.com?ref=16lxl6c)

Date: 2013-01-21 03:41 pm (UTC)
From: [identity profile] achan123.livejournal.com
nosebleed

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