[identity profile] frantastic.livejournal.com posting in [community profile] omonatheydid


f(x)‘s Krystal and Sulli will be joining SHINee to endorse the cosmetic brand ‘Etude House‘.


In 2012, the brand was endorsed by SHINee and 2NE1Dara. However, it appears Dara has stepped down from the endorsement and handed the baton over to Krystal and Sulli.


Through a video posted on YouTube, the two girls were introduced by SHINee, and then came out to express their thoughts on becoming the new models. As Etude House goes for a cute, girly image, Krystal and Sulli matches perfectly with the brand. SHINee has also gained much love for the being the face of the brand, and many are looking forward to another year with them.



source: allkpop + etudeblog

Date: 2013-01-04 10:45 pm (UTC)
From: [identity profile] benihime99.livejournal.com
Gifs. I want tones of perfect Sulli gifs

Date: 2013-01-04 10:48 pm (UTC)
From: [identity profile] miyozari.livejournal.com
I guess I'll soon reduce my Etude House purchases as Queen Dara left :c

Date: 2013-01-04 10:48 pm (UTC)
From: [identity profile] in-noctem.livejournal.com
Does this mean the cardboard cutout of Minho at all stores will be replaced? Please say yes.

Date: 2013-01-04 10:56 pm (UTC)
From: [identity profile] laceandskin.livejournal.com
Are their products any good? I was tempted to buy the Shinee BB cream but didn't want to be disappointed.

Date: 2013-01-05 02:08 am (UTC)
From: [identity profile] anconeous.livejournal.com
They're good. I use their BB cream everyday. Haven't had any adverse reactions to it ever.

The BB cream that DBSK endorses for Missha is still better, but it's more expensive so I just stick to Étude House.

Date: 2013-01-04 11:20 pm (UTC)
From: [identity profile] miuratenshi.livejournal.com
His reactions always kill me. It's like he's always struggling between GAF Mode and IDGAF Mode.

Date: 2013-01-04 11:47 pm (UTC)

Date: 2013-01-04 11:58 pm (UTC)
From: [identity profile] goldynchickie.livejournal.com
Cackling rn

Love this muthafucker so much. Fool ain't even trying.

Date: 2013-01-05 06:01 am (UTC)
From: [identity profile] kii-chu.livejournal.com
lmao XD
I always love his reaction

Date: 2013-01-04 11:18 pm (UTC)
From: [identity profile] stephantasm.livejournal.com
the fact that sulli is the only one who matters in that group now hurts me DEEPLY.

Date: 2013-01-04 11:19 pm (UTC)
From: [identity profile] miuratenshi.livejournal.com
Yes.

Sulli and Krystal are adorbs and fit this concept to a tee. Now I just need a bunch of photoshoots with Taelli/Minstal/Minlli moments.

Date: 2013-01-04 11:23 pm (UTC)
From: [identity profile] ashiva.livejournal.com
Maybe this will wake up YG to realize that 2NE1 needs promotion, even Dara.

Date: 2013-01-04 11:53 pm (UTC)
From: [identity profile] t8l8.livejournal.com
Dara is apparently going to endorse another brand (possibly under Amore Pacific which houses brands like Etude House, Innis Free, etc). Maybe they felt like it's about time to move on to a more mature image since Dara is turning 29 this year. Dara was with the Etude for around 3-4 years so she had a good run.

Date: 2013-01-05 01:09 am (UTC)
From: [identity profile] markthatcoin.livejournal.com
ohh i hadn't heard this. she certainly had been with Etude a very long time, i'm surprised the change didn't come earlier tbh. but she's cute and it sells.

Date: 2013-01-05 04:15 am (UTC)
From: [identity profile] allthingsgood.livejournal.com
And Amore Pacific is definitely a more lucrative brand to endorse than Etude, so it'd make sense for her to graduate from Etude anyway.

Date: 2013-01-04 11:23 pm (UTC)
From: [identity profile] lysblack.livejournal.com
omg they look so presh in that picture.

i wish that the cfs will have more krystal and suli than shinee.

Date: 2013-01-05 12:07 am (UTC)
From: [identity profile] 4rang.livejournal.com
Image (http://domino-fx.tumblr.com/)

Precious bbs ♥

But if they pair up Sulli and Minho for anything I am going to be very displeased. >:|

Date: 2013-01-05 12:19 am (UTC)
From: [identity profile] http://users.livejournal.com/_lightmycandle_/
sulli continues to werk that hair

Date: 2013-01-05 12:21 am (UTC)
From: [identity profile] obeytheempress.livejournal.com
this is a good endorsement for them. it suits them a lot.

for some reason i have just never liked shinee as models for this brand. idk if it was the commercials, or i can't get used to the idea of men modeling for cosmetics haha.

Date: 2013-01-05 01:11 am (UTC)
From: [identity profile] in-noctem.livejournal.com
Nothing will be as bad as Jang Geun Seuk for Nature Republic

Date: 2013-01-05 01:04 am (UTC)
From: [identity profile] drfaith101.livejournal.com
Get it my maknae babies <3

Date: 2013-01-05 01:17 am (UTC)
From: [identity profile] xzombiexzombiex.livejournal.com
good, they're gorgeous and they suit etude imo.

Date: 2013-01-05 01:38 am (UTC)

Date: 2013-01-05 06:00 am (UTC)
From: [identity profile] kii-chu.livejournal.com
i want to see some keystal~

Date: 2013-01-05 06:32 am (UTC)
From: [identity profile] nickle4apickle.livejournal.com
That video was diabetes-inducing in the best possible way. <3

Date: 2013-01-05 07:19 am (UTC)
From: [identity profile] http://users.livejournal.com/___sasuka/
fuck the rest of f(x) i guess...?

Date: 2013-01-05 08:05 am (UTC)
From: [identity profile] bumie.livejournal.com
Sulli should keep her hair like this imo

Date: 2013-01-05 12:26 pm (UTC)
From: [identity profile] hlilacism.livejournal.com
Dara did a really good job, but Krystal ❤
I'm too biased~

I'm really looking forward to Sulli's work too~

Date: 2013-01-05 03:20 pm (UTC)
From: [identity profile] hitsujiga.livejournal.com
sweet nu year bbs ;~;
i am so digging this horribly sweet concept lmfao.

Date: 2013-01-05 03:57 pm (UTC)
From: [identity profile] kamoteatmani.livejournal.com
This makes me want to spend on Etude a lot more than I already do, GDI

Flawless princesses tbh
Edited Date: 2013-01-05 04:00 pm (UTC)

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