
Justin Bieber was recently spotted wearing a brand that K-pop stars wear, so there were only two logical reactions to that:
1) Flip out on Justin Bieber for trying to infiltrate/leech off of K-pop.
2) Claim Justin Bieber was influenced by K-pop.
Superstar Justin Bieber is receiving attention for being seen sporting accessories that were made popular by K-pop idols from Korean luxury brand, MCM.

What?
MCM isn’t a Korean brand. It’s a German brand with a Korean CEO that still uses a German designer. It’s not like Justin Bieber was using Skin Food or something.
The photos show Justin Bieber comfortably wearing black and red training wear with a white MCM Stark backpack to match. Bieber was also seen wearing a camel colored backpack of the same brand along with his yellow hat and pink headphones. The backpacks retail for around $900 USD to $1200 USD.
MCM stated, “Justin Bieber is just one of the Hollywood stars who wear our apparel. It is worn at official events as well as for everyday wear.”
Numerous Korean idol group members along with Korean athletes made these items popular as they have rocked MCM’s accessories many times as part of their airport fashion.
So the connection that is trying to be made here is that the Hallyu Wave has even spread to influence America’s top idol.
The problem is that it’s like saying that SNSD endorses Intel, and since Eminem has a computer that uses Intel, SNSD has therefore left an indelible mark on the hip-hop map.
--
Justin Bieber using skin food lmao.
Source: article by IATFB at Asian Junkie, pictures from the original Korean source at Nate
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Date: 2012-07-15 08:28 am (UTC)no subject
Date: 2012-07-15 08:28 am (UTC)no subject
Date: 2012-07-15 08:32 am (UTC)tbqh
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Date: 2012-07-15 08:30 am (UTC)Who is the girl with the orange MCM backpack?
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Date: 2012-07-15 08:43 am (UTC)(no subject)
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Date: 2012-07-15 08:33 am (UTC)no subject
Date: 2012-07-15 08:35 am (UTC)LOL at anyone thinking Biebs uses those bags because of Kpop idols. Delusion at its finest.
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Date: 2012-07-15 08:38 am (UTC)no subject
Date: 2012-07-15 09:06 am (UTC)(no subject)
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Date: 2012-07-15 08:38 am (UTC)his new album is amazing tho js.
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Date: 2012-07-15 08:45 am (UTC)forever ashamed to tell my friends tho hahaha
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Date: 2012-07-15 08:45 am (UTC)Silly netizens once again overestimating the power of the hallyu wave in America *sigh*
However, I am loving those backpacks *O* Now if only I had money OTL
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Date: 2012-07-15 08:55 am (UTC)no subject
Date: 2012-07-15 02:01 pm (UTC)(no subject)
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Date: 2012-07-15 08:55 am (UTC)no subject
Date: 2012-07-16 03:56 am (UTC)no subject
Date: 2012-07-15 08:56 am (UTC)Not gonna lie though...I like some of the songs on the Biebs new album. I was like, "Justin needs to release a new album because Bieber is trying to come for his spot"
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Date: 2012-07-15 09:30 am (UTC)"Boyfriend" was seriously channeling Timberlake, even down to the music video.
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Date: 2012-07-15 09:01 am (UTC)no subject
Date: 2012-07-15 09:14 am (UTC)no subject
Date: 2012-07-16 02:09 am (UTC)no subject
Date: 2012-07-15 09:56 am (UTC)'The problem is that it’s like saying that SNSD endorses Intel, and since Eminem has a computer that uses Intel, SNSD has therefore left an indelible mark on the hip-hop map.'
Lol.
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Date: 2012-07-16 05:30 pm (UTC)no subject
Date: 2012-07-15 10:03 am (UTC)no subject
Date: 2012-07-15 10:08 am (UTC)And thoses bags are uglies.
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Date: 2012-07-16 05:29 pm (UTC)no subject
Date: 2012-07-15 11:18 am (UTC)no subject
Date: 2012-07-15 12:49 pm (UTC)no subject
Date: 2012-07-15 01:15 pm (UTC)how hallyu is so great....
don't tell me these newswriters get paid for writing these articles. I am so embarrassed by such articles
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Date: 2012-07-15 01:39 pm (UTC)no subject
Date: 2012-07-15 02:15 pm (UTC)no subject
Date: 2012-07-15 02:33 pm (UTC)i remember suju having shit loads of expensive branded shoes and they mentioned that its all for free since they endorse them
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Date: 2012-07-15 02:58 pm (UTC)So when this article first turned up on allkpop, several people busted on the authors for being super proud the brand was Korean, and got a lot of "but it's owned by Koreans now, so that makes it a Korean product Bieber is using!" comments back. Never mind that the brand gives free stuff to celebs all the time and Beyonce had been photographed with a freebie a couple years back.
Even funnier - in New York MCM has a sample sale twice a year and it used to be deserted, now it's swamped with AA buyers. I went to a different sale by a Korean-American designer (Gryson/Olivia Harris) a few weeks later, and the same bags were there but cheaper - she was designing collaboration bags for MCM as well as the two labels she owns!
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Date: 2012-07-15 03:40 pm (UTC)no subject
Date: 2012-07-15 04:37 pm (UTC)(no subject)
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Date: 2012-07-15 08:08 pm (UTC)flawless icon + comment
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