[identity profile] ashiva.livejournal.com posting in [community profile] omonatheydid
New Regulation That Might Shake Up K-Pop World: Music Videos Require Review Before Online Releases

News broke out about new regulations set by the Korea Media Rating Board (Hereafter, KMRB) that has the potential to shake up the K-Pop world.

Basically, in the past if a music video was too explicit or racy and did not get any airtime on a broadcast channel, the music video could still be put up on YouTube and be used for marketing and promotional purposes.

However, beginning on August 18 all of that is about to change.

In the past, if a music video was posted online without receiving any kind of money, it was excluded from being reviewed by the KMRB. However, from August 18 the music video must receive an “OK” from the KMRB in order to be posted online.

The clip will now require to be labeled with “For the general public,” “For people over 12 and 15 years old,” “Not Suitable for Teenagers,” and “Restricted Viewing.” (Videos that were already reviewed by a broadcasting company will not be under this new regulation.)

Currently, there are no specific guidelines as to what websites will be covered by this new regulation. (Will it include teasers, YouTube clips, Google Video, and etc.)

It looks as though entertainment agencies will have a headache with regards to marketing and promotions. Although it might not be as problematic for non-Korean websites but the problem with most Korean websites is the fact that to watch material that is meant for adults aged 19 and over, you are required to type in your registration number. (In South Korea, everyone has a registration number and this is required to sign up for websites and also access certain material.)

Source: Soompi

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Date: 2012-07-03 06:32 pm (UTC)
From: [identity profile] kaesshi.livejournal.com
This is overstepping it a bit... I can't imagine any government requiring youtube videos be screened before upload... It's a personal channel, and they can upload whatever they want to it!

Also, where would they draw the line between a music video made by a big company like SM, a more independent/lesser known one, and an amateur-made mv for a high school project? Is this limited to MVs made and uploaded in Korea? Then what if it's produced in another country hand happens to "feature" the artist? Well my point is, do they even have time to screen everything?

Date: 2012-07-03 06:33 pm (UTC)
From: [identity profile] okdubu.livejournal.com
well this sounds poopy

Image

Date: 2012-07-03 07:22 pm (UTC)
From: [identity profile] annhh.livejournal.com
+111 kame

...are you on tumblr

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Date: 2012-07-03 06:36 pm (UTC)
From: [identity profile] crazyxcami.livejournal.com
I highly doubt they'll cover youtube worldwide...

they could however block the unapproved vids and not let it be shown to Korea while the whole world can...?

this "OK" kind of thing would only work for GOMTV,Naver and the likes tbh.

Date: 2012-07-03 06:48 pm (UTC)
From: [identity profile] xxmannequin.livejournal.com
That's going too far. Youtube videos are not allowed only in Korea you now?

Date: 2012-07-03 06:53 pm (UTC)
From: [identity profile] benihime99.livejournal.com
Image (http://pics.livejournal.com/benihime99/pic/002c39h9/)


(Will it include teasers, YouTube clips, Google Video, and etc.)

Google video... I see you journalist not doing your research

Date: 2012-07-03 07:03 pm (UTC)
From: [identity profile] the-erotomanic.livejournal.com
*sigh*

this probably has something to do with that manual thing for how to promote hallyu.

:o\

Date: 2012-07-03 07:14 pm (UTC)
From: [identity profile] purring-feline.livejournal.com
Image (http://s1188.photobucket.com/albums/z419/purring_feline/Reactions/?action=view&current=myungsoocutebw.gif)

Seriously now...?

Date: 2012-07-04 03:24 am (UTC)
From: [identity profile] chunsakuma.livejournal.com
LMAO the cuts in this GIF. Amazing~

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From: [identity profile] swhyeon1991.livejournal.com - Date: 2012-07-04 04:50 am (UTC) - Expand

Date: 2012-07-03 07:27 pm (UTC)
From: [identity profile] annhh.livejournal.com
wow over-react much, korea? well this is seriously affecting korean public. I hope they fight back because from what I read, this is going too far. and the age restriction in media should be a guideline more than "law"

Date: 2012-07-03 07:44 pm (UTC)
From: [identity profile] cc9095.livejournal.com
Image

In other words, if you want your MV to be aired you have to sing about rainbows and unicorn with background filled with flowers? Well that's boring and not going to sell.

I also wonder if MV directors will get read of super short shorts and skirts and lyrics like "you are inside me/ you came in so deep" LOL
Edited Date: 2012-07-03 07:55 pm (UTC)

Date: 2012-07-03 07:48 pm (UTC)
From: [identity profile] aleexnews.livejournal.com
no more solos for hyuna i guess

Date: 2012-07-03 07:48 pm (UTC)
From: [identity profile] xiahjunsubias.livejournal.com
When they saw that Junsu didn't give a flying eff and did his MV however he wanted (afterall, he was going to be banned, anyway), they came up with this? Anyway, just guessing. This move is such a bad idea.

Date: 2012-07-03 07:50 pm (UTC)
From: [identity profile] cc9095.livejournal.com
I also think the same XD

Although there are MV that I think should be banned, just because they are soooo tasteless lol

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Date: 2012-07-03 07:57 pm (UTC)
From: [identity profile] palebluedot09.livejournal.com
WTF.
This is a bit over-reaching Korea. No one is going to think you are pure and innocent even if you ban all the "racy" videos.

Date: 2012-07-03 08:49 pm (UTC)
From: [identity profile] yasmine2009.livejournal.com
This is a hot ass mess. Blocking MVs uploaded on the internet? Wow.

Date: 2012-07-03 09:00 pm (UTC)
From: [identity profile] cagallisakura.livejournal.com
I feel like this is less about actually protecting minors and more about trying to stop the hallyu wave. Someone wants all their oppars and unnies to themselves.

Image
hyuna's solo career is screwed.

Date: 2012-07-03 10:24 pm (UTC)
From: [identity profile] charisma2.livejournal.com
LOL about Hyuna

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Date: 2012-07-03 09:06 pm (UTC)
From: [identity profile] tha-x.livejournal.com
this sucks
fuck you

Date: 2012-07-03 09:59 pm (UTC)
From: [identity profile] gashinenai.livejournal.com
Image
entertainment agencies have many other problems which should be solved first, and this is a priority?
really?
and what about music videos done by schools for projects? will they have to be checked and rated as well?
but most of all... why am I even surprised?
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Date: 2012-07-03 11:08 pm (UTC)
From: [identity profile] laeryn.livejournal.com
Basically, this.

Date: 2012-07-03 11:39 pm (UTC)
From: [identity profile] atelierlune.livejournal.com
When music videos are outlawed, only outlaws will make music videos.

On a more serious tip, though, this is a completely screwed up idea that's bound to fail and alienate the people that it's intended to "protect".

Date: 2012-07-03 11:47 pm (UTC)
From: [identity profile] julietislimited.livejournal.com
what a flop idea

but that gif mmmm.

Date: 2012-07-04 12:03 am (UTC)
From: [identity profile] 10135.livejournal.com
Takes away creative expression. They should at least be allowed that. They don't like certain aspects to stuff, so instead of not surrounding them with that stuff, they want to ban it all together? LOL. So ridiculous.

Date: 2012-07-04 12:34 am (UTC)
From: [identity profile] falling-empress.livejournal.com
Wow, maybe they'll stop letting women get beat up and shot in music videos. Oh wait, probably not because that's apparently okay--just don't talk about nightclubs and dancing!

Date: 2012-07-04 12:56 am (UTC)
From: [identity profile] lysblack.livejournal.com
this is fucking ridiculous!

Date: 2012-07-04 03:26 am (UTC)
From: [identity profile] chunsakuma.livejournal.com
ia, Krisus~

Date: 2012-07-04 03:41 am (UTC)
From: [identity profile] deerlike.livejournal.com
If kpop remains unaffected in non-Korean sites like YouTube, then kfans will just use proxies to watch the mvs that are banned from Korean sites. So this is a pretty empty authoritarian gesture.

Date: 2012-07-04 03:46 am (UTC)
From: [identity profile] deerlike.livejournal.com
Unless the KMRB somehow forcibly prevents k-entertainment companies from uploading onto non-Korean sites, that is. But if they did that, how would hallyu ever get any promotion?

Date: 2012-07-04 03:45 am (UTC)
From: [identity profile] hisjulliet.livejournal.com
If they keep doing this they are not gonna get the publicity they need to earn more money from the west
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