
Hallyu[Korean Wave] group JYJ impressed 22,000 fans in Korea and Japan with non-conventional fan service, ‘2012 JYJ Membership Week’, at SETEC[Seoul Trade Exhibition & Convention centre] in Daechi, Seoul for 4 days from June 28.
JYJ, who achieved World Tour in 15 countries including the U.S.A. and Europe from April 2011, planned the exhibition event in the manner of fan-service. The number of 7,024 fans among 40,000 membership fans in Japan entred Korea for the event set a record for the biggest number of foreigners entering Korea for a single event. 15,000 domestic fans also visited the venue and spent a meaningful day by watching, listening JYJ and making happy memories.
C-JeS Entertainment, the management company of JYJ, prepared a wide range of exhibition and display such as paintings, pictures, holograms, trick-arts, JYJ’s concerts videos, documentary movie and photo walls with high technology so that fans could be satisfied.


Also the members of JYJ held fan-meeting events with 7,000 fans of Korean and Japanese on June 30 and July 1 each and became closer to the fans. They had Quiz-time with their managers, worn the colourful tracksuits which were on the <Rooftop Prince> as a losing penalty of quiz games and carried out fans’ wishes on whish-tress[board with fans’ wishes for JYJ].

The performance was also great. Junsu Kim showed ‘Tarantallegra’, the title song of his solo album, Jaejoong Kim sang ‘Living but like dreaming’, the OST of MBC <Dr.Jin> and Yuchun sang ‘Empty place for you’, the OST of <Miss Ripley>. The three members also heated the stage with ‘Be My Girl’ and ‘In Heaven’.
The exhibition was meaningful enough to set a record that 7,024 Japanese people entred the country only for this single event, but more noticeable fact was that it was ‘hallyu service without sales gimmick’. The management company refused all [promotional] suggestion for sponsorship from many companies and allocated 3.7 billion KRW of budget so that the exhibition event could be purely for fans. There was absolutely nothing commercial except the booth to give [free] entrance tickets, water and fans [to wave in hot weather]. There was no vehicle or booth to sell coffee, no single thing to sell MD goods which are also so typical when there is an event that a celebrity attends.


It was highly in contrast to other K-POP events held by broadcasting companies in other countries since last year, as those events were criticised because of their sales gimmick, by holding events so competitively and selling all kinds of MD goods indiscriminately.
“This is the event that we cannot find in Japan. It was so touching because I felt there was so much effort put in the event” said Kimie Utaka (a Japanese fan). “I was surprised because actually everything was free and felt like I received a great present. I think I will love JYJ for the rest of my life” commented Eri Miyakawa.
Tourism industry estimated that this membership week would bring economic effect that is worth of 10 billion KRW. Maybe Japanese fans would be touched more deeply and broadly than we think. The event was something that showed the power of fan service containing the long and broad sights.
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Date: 2012-07-03 07:22 am (UTC)From what I've heard (fanaccounts and such) it was literally nothing but something to please the fans. And that they also changed things around so that they could try to emphasize harmony between J/Y/J fans and between the Japanese/Korean fans because of all the shit that went down a few weeks ago.
(Also, I know that they say that Jaejoong performed "Living like a dream" but I've only seen fancams of him performing "I'll Protect You" so now I'm confused xD)
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Date: 2012-07-03 07:25 am (UTC)legit curious, what happened?
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Date: 2012-07-03 07:56 am (UTC)no subject
Date: 2012-07-03 08:21 am (UTC)no subject
Date: 2012-07-03 09:19 am (UTC)no subject
Date: 2012-07-03 07:52 am (UTC)I'm not even sure they knew about the fan wars until Jaejoong's friend blogged about it. Then Jaejoong put "Don't fight" on his Twitter after the JP fanmeeting. Yoochun addressed acgae fans at the KR fanmeeting by asking "individual" fans to please support them as three.
Oh and the JP fanmeeting was streamed live thanks to a JP fan. Yes, Jaejoong did sing "Living like a dream"
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Date: 2012-07-03 08:14 am (UTC)They have known about the fanwars for quite some time. It was fairly obvious when it first started, especially when Jaejoong fans were upset with Yoochun fans over cf's and Korean fans with Japanese fans at the fanmeet and CJES had to outright say with an official statement that, none of the rumours were true and that JYJ were a family and that these arguments were upsetting them just as much.
(Also, No one thought that Junsu knew about his airport fashion comments between the fans but he did know, also the rumour that Cjes makes their employees share a wardrobe, JYJ did know which surprised the fans. They hear and read a lot more than fans really believe.)
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Date: 2012-07-03 08:40 am (UTC)idk there's a rumor about this..
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Date: 2012-07-03 09:00 am (UTC)It was more like a joke/rumor.
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Date: 2012-07-03 09:05 am (UTC)Wow... I thought it just a running joke between fans but they know LOL
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Date: 2012-07-03 08:56 am (UTC).................
what? Half of this seems senseless lmao. Like really?
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Date: 2012-07-03 09:02 am (UTC)no subject
Date: 2012-07-03 09:14 am (UTC)no subject
Date: 2012-07-03 12:30 pm (UTC)no subject
Date: 2012-07-03 10:58 pm (UTC)And Junsu was like "I know! But I just want to dress comfortably!" Which is totally understandable for someone who has to fly so frequently.
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Date: 2012-07-03 12:36 pm (UTC)second-hand embarrassment right there ugh don't wanna know what they must think of it, knowing what 99.9% of them are all about
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Date: 2012-07-03 11:00 pm (UTC)It's pretty embarrassing because I wish there was a way that sometimes they wouldn't be allowed to read their mentions on twitter. I don't know why fans believe that's a good thing to do. They have feelings too you know. :/
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Date: 2012-07-03 08:12 am (UTC)[Error: unknown template video]
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Date: 2012-07-03 08:15 am (UTC)no subject
Date: 2012-07-03 07:31 am (UTC)no subject
Date: 2012-07-03 08:03 am (UTC)no subject
Date: 2012-07-03 08:13 am (UTC)no subject
Date: 2012-07-03 08:18 am (UTC)JYJ writing their name with their butt
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Date: 2012-07-03 08:39 am (UTC)so jealous
i wish i was there
omg jyj are so funny and awesome XD
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Date: 2012-07-03 09:18 am (UTC)no subject
Date: 2012-07-03 02:45 pm (UTC)no subject
Date: 2012-07-03 08:37 am (UTC)that tvxq and jyj had a fan meet around the same time? XD
and as a fan i wish i went to both T-T
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Date: 2012-07-03 08:39 am (UTC)no subject
Date: 2012-07-03 10:53 am (UTC)More video
Date: 2012-07-03 08:51 am (UTC)[Error: unknown template video]
JYJ - Be My Girl
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JYJ - In Heaven
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