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omonatheydid
Here is how Paramount insiders explain to me what happened. And clearly it's not just because "We're going to do a conscientious 3D job because we've seen how it can better box office internationally" now that Russia and China are building new 3D theaters by the week, as the studio said a week ago:
"This was a case of letting a schedule to fill a summer slot dictate the film not being in 3D even though we knew that would be the most commercial version of the film. Then in the spring there were 2 big events. First John Carter lost $200M despite the best efforts of the Pixar brain trust. But the 3D film managed to gross over $200M overseas, nearly tripling its U.S. take.
"Also Channing Tatum had a breakout spring, starring in The Vow and 21 Jump Street. In our first screening of the film the reaction from audiences was good but with 2 big concerns: 1) They didn't like the fact that Channing and The Rock really didn't have any time to develop a friendship before Channing died, and 2) Why wasn’t it going to be in 3D? We went back and shot another week with Channing to develop more of his story with The Rock, which made the film play much better. But we didn't have the time to be in 3D.
"Then a week ago Battleship basically had the same performance as John Carter – $60M-$70M U.S. and just over $200M international. That was just a wake-up call that said to us we need to offer the best version of the film irrespective of summer market share to ensure the best possible performance. And not being in 3D will cost us a ton of business internationally."
Meanwhile, other sources tell Deadline that G.I. Joe 2 director Jon M. Chu is "shellshocked" over the release date move. Paramount kept him on a very tight leash from the beginning of the production. Among other things, they wouldn't let him bring onboard David Nicksay, who has worked with Chu as executive producer on the Step Up movies and the Justin Bieber documentary.
True, Paramount had luck delaying Martin Scorsese's Shutter Island to give the director his biggest box office hit ever. Now the question is whether lightning can strike twice.
Source: Deadline
Much longer article at the source, but I cut out a lot of film production business details to highlight the main reasons.
P.S. Does [blockquote] not work on this new layout? :(
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Date: 2012-05-30 10:50 am (UTC)no subject
Date: 2012-05-30 12:23 pm (UTC)no subject
Date: 2012-05-30 02:00 pm (UTC)Though you'll never know, since it seems like they're doing rewrites, he'll still live, haha.
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Date: 2012-05-30 09:09 pm (UTC)no subject
Date: 2012-05-30 11:21 am (UTC)no subject
Date: 2012-05-30 12:40 pm (UTC)no subject
Date: 2012-05-30 02:06 pm (UTC)I dislike Channing Tatum though. He still cannot act even eons after She's The Man.
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Date: 2012-05-30 04:07 pm (UTC)no subject
Date: 2012-05-30 11:47 am (UTC)no subject
Date: 2012-05-30 12:24 pm (UTC)ugly, irrelevant
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Date: 2012-05-30 03:29 pm (UTC)lolwat. That is only because if a movie is 3D we CAN'T watch it otherwise. Not in my country at least. I had to watch Avengers in 3D twice and that made me sad. They make it sounds like we won't go unless it's 3D.
I won't go because these movies are horribadno subject
Date: 2012-05-30 08:48 pm (UTC)no subject
Date: 2012-05-31 12:24 am (UTC)no subject
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Date: 2012-05-31 05:17 am (UTC)no subject
Date: 2012-06-03 12:25 am (UTC)