[identity profile] unreal.livejournal.com posting in [community profile] omonatheydid
Pledis Entertainment's boy group NU'EST made their way onto the Korean music scene with their debut performance on the March 15th episode of M! Countdown, but have already been swept up into controversy over some misunderstood lyrics in their debut song "Face."

In the chorus of their title track, the Korean equivalent of "Sssh" which is a term used in English to mean "be quiet," was misunderstood for being a curse word instead, sparking interest of netizens.

A Pledis Entertainment representative stated that "'쉿' is simply the Korean equivalent for the English term "Ssh" and not a curse word that people suspect it to be."

The representative then went on to say, "It would be impossible to use such a curse word in the lyrics and be able to release it. There are no issues with the lyrics."


Check out the video at 1:09 and see if they are really misunderstood

Source: Sports Chosun, koreaboo & pledisnuest
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Date: 2012-03-20 04:33 pm (UTC)
From: [identity profile] xaoiholic.livejournal.com
just as i was telling erryone on twitter how this is my jam omg it's so good

Date: 2012-03-20 04:39 pm (UTC)
From: [identity profile] st-jemmy.livejournal.com
this comment solely serves the appreciation of your icon

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From: [identity profile] jeugd1.livejournal.com - Date: 2012-03-20 05:15 pm (UTC) - Expand

Date: 2012-03-20 04:36 pm (UTC)
From: [identity profile] gigabytexx.livejournal.com
more popularity.

Date: 2012-03-20 06:36 pm (UTC)
From: [identity profile] kiwilovekiwi.livejournal.com
Cool. I want a froggy next to my name too!! :D

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From: [identity profile] gigabytexx.livejournal.com - Date: 2012-03-21 01:54 am (UTC) - Expand

Date: 2012-03-20 04:38 pm (UTC)
From: [identity profile] sai12.livejournal.com
Haha yeah I thought he was saying "shit" this whole time too. I was surprised they allowed an English curse word but....if it is shh he needs to pronounce it better

Date: 2012-03-20 11:15 pm (UTC)
From: [identity profile] cairistiona.livejournal.com
It's spelt "swit" (and basically pronounced like "shit") but means "shh".

Date: 2012-03-20 04:44 pm (UTC)
From: [identity profile] whatdesuyo.livejournal.com
Other singers have used 쉿 tho...

Oh well more publicity for them

Date: 2012-03-20 04:55 pm (UTC)
From: [identity profile] uledy.livejournal.com
I honestly don't understand. Who was the "controversy" among? How did they express it??? So many other artists used it before them with no problems....Is Pledis just claiming it was controversial to gain press becuase there aren't even the usual netizen quotes in the article like "I was so surprised when I heard that" or "Oppa be a little more careful next time" or whatever.

meh, w/e

Date: 2012-03-20 06:11 pm (UTC)
From: [identity profile] kanintallrik.livejournal.com
Pledis just claiming it was controversial to gain press
mte

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From: [identity profile] funkaliciousss.livejournal.com - Date: 2012-03-21 12:41 am (UTC) - Expand

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From: [identity profile] uledy.livejournal.com - Date: 2012-03-21 12:44 am (UTC) - Expand

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From: [identity profile] funkaliciousss.livejournal.com - Date: 2012-03-21 12:51 am (UTC) - Expand

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From: [identity profile] uledy.livejournal.com - Date: 2012-03-21 01:09 am (UTC) - Expand

Date: 2012-03-20 05:01 pm (UTC)
From: [identity profile] frequency.livejournal.com
i was wondering how long this would take

Date: 2012-03-20 05:08 pm (UTC)
From: [identity profile] hillando.livejournal.com
쉿 is pronounced "shwid" though, so I can understand the mixup

I thought kpop (sometimes) uses English swear words in songs, though? For some reason swearing in English is not considered as offensive as swearing in Korean.

Date: 2012-03-21 12:43 am (UTC)
From: [identity profile] funkaliciousss.livejournal.com
After School has said the F word before. It got censored and the track was removed from later editions of the release but I don't think it resulted in a controversy.

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From: [identity profile] 4minutesluts.livejournal.com - Date: 2012-03-21 04:25 am (UTC) - Expand
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Date: 2012-03-20 07:17 pm (UTC)
From: [identity profile] miki-831.livejournal.com
I remember seeing the subtitle clearly

lol, now they are trying to say that it's not in the song

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From: [identity profile] cairistiona.livejournal.com - Date: 2012-03-20 11:17 pm (UTC) - Expand

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From: [identity profile] ryousan26.livejournal.com - Date: 2012-03-20 11:55 pm (UTC) - Expand
(deleted comment)

Date: 2012-03-20 05:56 pm (UTC)
From: [identity profile] geniebsmart.livejournal.com
Lol I'm confused by the meaning too xD

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From: [identity profile] raviolikenshin.livejournal.com - Date: 2012-03-20 07:17 pm (UTC) - Expand

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From: [identity profile] mya13.livejournal.com - Date: 2012-03-20 10:02 pm (UTC) - Expand

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From: [identity profile] gigabytexx.livejournal.com - Date: 2012-03-21 02:03 am (UTC) - Expand

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From: [identity profile] shininasai.livejournal.com - Date: 2012-03-21 03:54 am (UTC) - Expand

Date: 2012-03-20 05:18 pm (UTC)
From: [identity profile] benihime99.livejournal.com
Sound like shit to me but really is it that big of a deal?

Date: 2012-03-20 05:41 pm (UTC)
From: [identity profile] markovnikov.livejournal.com
this song is so flawless imo

Date: 2012-03-20 05:40 pm (UTC)
From: [identity profile] swhyeon1991.livejournal.com
T-ara's Cry Cry also has 쉿 tho at its ending :|
but but but, iirc some Epik High songs have even worse English cursing words tho?

Date: 2012-03-21 12:44 am (UTC)
From: [identity profile] funkaliciousss.livejournal.com
SNSD's Trick also had 쉿 all over the place.

Epik High aren't idols tho so I guess there's different expectations for them.

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From: [identity profile] emeraldxdew.livejournal.com - Date: 2012-03-22 03:31 am (UTC) - Expand

Date: 2012-03-20 05:43 pm (UTC)
From: [identity profile] honeebs.livejournal.com
lol there are no issues with the lyrics...end over move on.

Date: 2012-03-20 05:58 pm (UTC)
From: [identity profile] paigeeybby.livejournal.com
There is plenty of cuss words in kpop music. Seriously, I say shit probably 20+ times a day. It aint dat big o deal yo.

Date: 2012-03-20 05:59 pm (UTC)
dipropylene: (shs - oh shit)
From: [personal profile] dipropylene
 

Date: 2012-03-20 06:03 pm (UTC)
From: [identity profile] cottonowl.livejournal.com
Doesn't "Be Quiet" have a shitload of those 'ssh' tho?

Date: 2012-03-20 08:19 pm (UTC)
From: [identity profile] burger.livejournal.com
That's one of the first things I thought of too. "BE QUIET SHIT" basically.

Date: 2012-03-20 06:08 pm (UTC)
From: [identity profile] evivante.livejournal.com
More publicity for my boys ;p

Date: 2012-03-20 06:17 pm (UTC)
From: [identity profile] deerlike.livejournal.com
Pretty sure AS used 'fuck ya' in "Bad Guy", to hilarious effect. I love how they censored 'ya', and not 'fuck'.

Date: 2012-03-21 12:44 am (UTC)
From: [identity profile] funkaliciousss.livejournal.com
HAHAHAHAHHHA MTE. THAT WAS HILARIOUS BUT WHATEVER. BEKAH IS KWEEN,

Date: 2012-03-20 06:39 pm (UTC)
From: [identity profile] anabelstars.livejournal.com
I, I, I, I like the real 쉿... We all know they really meant shit haha

Date: 2012-03-21 03:48 am (UTC)
From: [identity profile] xiahjunsubias.livejournal.com
Aw, fetus Big Bang. I remember when I first saw this, I called them the Korean B2K, lol

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From: [identity profile] ebolajez.livejournal.com - Date: 2012-03-21 09:50 am (UTC) - Expand

Date: 2012-03-20 06:40 pm (UTC)
From: [identity profile] toshi830.livejournal.com
There are many things wrong with the english text lyrics as far as I can tell though

Date: 2012-03-20 06:43 pm (UTC)
From: [identity profile] toshi830.livejournal.com
or maybe they don't say jackpot in the chorus... questionable.

either way shit is not that bad of a word though?

(no subject)

From: [identity profile] cairistiona.livejournal.com - Date: 2012-03-20 11:18 pm (UTC) - Expand

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From: [identity profile] justhyuu.livejournal.com - Date: 2012-03-20 10:33 pm (UTC) - Expand

Date: 2012-03-20 06:43 pm (UTC)
From: [identity profile] asnindie.livejournal.com
Is this what passes for controversy?

Date: 2012-03-20 07:16 pm (UTC)
From: [identity profile] miki-831.livejournal.com
In their inkigayo or music bank performance I clearly remember seeing the word shit written in English lol

Date: 2012-03-20 11:19 pm (UTC)
From: [identity profile] cairistiona.livejournal.com
It was Mubank. I remember laughing at it because all the other perfs had the Hangul instead.

Date: 2012-03-20 07:22 pm (UTC)
From: [identity profile] raviolikenshin.livejournal.com

THIS MAKES ME PISSED OFF

lol not really. don't curr about nuest. but pissed doesn't count as a swear word?

Date: 2012-03-20 07:55 pm (UTC)
From: [identity profile] jcdhwg.livejournal.com
It actually sounds like ~belgian shit~ hahah. I'm offended tbh.

Date: 2012-03-20 08:07 pm (UTC)
From: [identity profile] iznanassi.livejournal.com
Who cares.
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