Coming Soon [2AM]
2012-02-27 09:40 am
피츠제럴드식 사랑이야기 (Fitzgerald’s Love Story)
(styled as "F. Scott Fitzgerald's Way of Love" in the video)
1) 내꺼였는데 (You Were Mine)
2) 너도나처럼 (You’re Just Like Me)
3) 추억다지워 (Erase All Memories)
4) 1초만더 (Just One More Second)
5) 잘이별하기 (Breaking Up Well)
The official site has been updated with 5 slots for what I'm assuming will be production vids/teasers:
- Art | Film (this one)
- Fashion | Film (Coming Soon)
- Artist | Interview (Coming Soon)
- Trailer 1 | Her Story (Coming Soon)
- Trailer 2 | Prequal (lol) (Coming Soon)
From Bang Sihyuk's facebook:
2AM’s art-film form of second letter is just opened to the public and it’s about 2AM’s logo production process. In short, ‘This is how I am these days’ LOL
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You may wonder why I opened the logo production process film first. I was seriously concerned about this as well, but I concluded
1. The logo actually symbolizes the band itself so it can surely explain the future music directions of it.
2. Before 2AM’s new album releasing, I would like to share every preparation process that I did.
3. You will get it soon if you following up every stories.
This was why I decided to open logo production film first, and I hope you enjoy it.
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From now on, I will resolve some questions you might have as you watching this film.
Total Impact is the one of the greatest design company in Korea and they produce 2AM’s logo.
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When they produced the logo, they tried to create it as representing popular singer and music and reflecting high-end taste as well since 2AM is very high-end group. Aren’t they? lol What do you think? Does it look like high-end logo?
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Do you hear Chang Min says “My twisted foolish self” in the flim?
Total Impact said Capital A and M contained many margins and diagonal lines so it looked insecure in designed way. They wanted to create more settled and luxurious logo as fixing these design error. In the film, lots of 2AM logos on the white wall was actually the nominees of 2AM logo. (You may criticize as watching these nominees.. lol)
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Especially, the logo’s font that I chose as final is called Avant-Garde. I thought it could represent 2AM greatly in a way 2AM’s feminine and sensitive features.
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The new 2AM’s pattern is made with four numbers of 2 and has meaning of 4 members of 2AM and italso describes member’s awesome harmony. This pattern will be widely used even without letter logo.
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I understand if you have rebellious mind toward this logo because you are not familiar with it. However, I’m sure you will love it soon since it created by recognized experts and it properly selected after much consideration. (You already start to like this logo? Haha)
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Hope you look forward to see 2AM’s next letter as well!
hitman bang's engrish is qt
sources: 2am yt site, @whrnjs486, @w2d, bang sihyuk fb

3/12/2012 COMEBACK OF DA YEAR
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Date: 2012-02-27 05:41 pm (UTC)I'm so stoked for their comeback.
2AM is here to save kflop.
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Date: 2012-02-27 08:55 pm (UTC)flawless comment
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Date: 2012-02-27 05:41 pm (UTC)no subject
Date: 2012-02-27 05:42 pm (UTC)no subject
Date: 2012-02-27 05:45 pm (UTC)F. Scott Fitzgerald? Inb4 2PM to comeback with Kafka's Metamorphosis tbh.
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Date: 2012-02-27 05:53 pm (UTC)no subject
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Date: 2012-02-27 07:29 pm (UTC)no subject
Date: 2012-02-27 07:55 pm (UTC)no subject
Date: 2012-02-27 07:59 pm (UTC)And ugh envisioning a 20s-esque concept for them now ahhhhhh cannot wait!!
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Date: 2012-02-28 10:34 am (UTC)no subject
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Date: 2012-02-27 08:53 pm (UTC)no subject
Date: 2012-02-27 09:30 pm (UTC)no subject
Date: 2012-02-27 09:49 pm (UTC)AND SOMEONE HOLD ME FLAWLESSAM ARE COMING BACK HOW DO I HANDLE THESE EMOTIONS.
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Date: 2012-02-27 09:59 pm (UTC)no subject
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Date: 2012-02-28 10:30 am (UTC)no subject
Date: 2012-02-28 01:32 pm (UTC)lol irl
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Date: 2012-02-28 01:34 pm (UTC)Well, it's definitely got me curious. Can't wait!