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omonatheydidThe Korea Trade-Investment Promotion Agency (KOTRA) recently conducted a survey on the brand image of South Korea among young people in Europe. They surveyed 1208 youths, aged 18-30 years old, in five major European cities -- London, Paris, Frankfurt, Milan and Budapest.
When asked about what comes to mind they think of South Korea, the respondents answered North Korea (9%), K-Pop (6.9%) and Seoul (6.5%). Others mentioned war, Samsung, kimchi, the 2002 FIFA World Cup and taekwondo.
When asked about K-pop singers, the respondents cited BIGBANG (8.8%), BEAST (5.8%), Girls Generation (5.5%), Dong Bang Shinki (3.3%) and Rain (3.0%).
Awareness of South Korea and a preference for Korean culture and the country itself were highest in Hungary, followed by France, Italy, Britain and Germany.Source: BBupdate
KBS
When asked about what comes to mind they think of South Korea, the respondents answered North Korea (9%), K-Pop (6.9%) and Seoul (6.5%). Others mentioned war, Samsung, kimchi, the 2002 FIFA World Cup and taekwondo.
When asked about K-pop singers, the respondents cited BIGBANG (8.8%), BEAST (5.8%), Girls Generation (5.5%), Dong Bang Shinki (3.3%) and Rain (3.0%).
Awareness of South Korea and a preference for Korean culture and the country itself were highest in Hungary, followed by France, Italy, Britain and Germany.Source: BBupdate
KBS
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Date: 2012-01-18 04:53 pm (UTC)it's like this survey has been made between my friends and i.
but where exactly has it been made... i mean, random people or in universities where you can learn korean, etc.
and to conclude: why no ygfam concert in europe already? billions of polls showed that we prefer big bang over any group we get.
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Date: 2012-01-18 05:12 pm (UTC)no subject
Date: 2012-01-18 05:19 pm (UTC)...I think they were the only ones informed about this survey anyways :3
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Date: 2012-01-18 05:48 pm (UTC)And we had some surveys in my uni (oriental languages) and some really lie not to be seen as oppa lovers so... well, i will half ignore this survey lol
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Date: 2012-01-18 05:51 pm (UTC)The level of batshit differs tho :'D
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Date: 2012-01-18 06:23 pm (UTC)If Korea reads it they'll again say kpop takes over the world etc, and like Music Bank in Paris, it's going to disappoint some later lol.
OT but your icon is wonderful. Is it some artwork or something? I really really like it...
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Date: 2012-01-18 09:04 pm (UTC)no subject
Date: 2012-01-18 10:08 pm (UTC)For the news reports, imo, it's not all about the trend but also depends on the journalist, if he really is ubiquitous etc. If he catches the trend at the right moment etc..
But it seems like there's a good vibe for hallyu there anyway!
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Date: 2012-01-18 05:06 pm (UTC)I'd probably still think of "kimchi" first. ngl
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Date: 2012-01-18 05:08 pm (UTC)THIS
it's so delishas ;A;
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Date: 2012-01-19 07:49 am (UTC)Well phooey on them, they missed OUTTTT.
Haha my Korean students called me that too, they kept joking like "are you sure you're not Korean??" What can I say, delicious food is delicious.
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Date: 2012-01-18 10:19 pm (UTC)no subject
Date: 2012-01-18 05:06 pm (UTC)no suju tho? hmm
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Date: 2012-01-18 05:08 pm (UTC)no subject
Date: 2012-01-18 07:27 pm (UTC)no subject
Date: 2012-01-18 07:30 pm (UTC)no subject
Date: 2012-01-18 08:36 pm (UTC)no subject
Date: 2012-01-18 08:40 pm (UTC)no subject
Date: 2012-01-18 09:54 pm (UTC)Oh and I bet if I say "do you know SK?" to one of the dumb poeple out there, they wouldn't even be able to tell me where that is.
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Date: 2012-01-19 08:09 am (UTC)I'm french. I just highly doubt hat people don't know what SK is. They might not be able to point it in a map but not knowing it entirely is pure nonsense.
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Date: 2012-01-19 01:43 am (UTC)no subject
Date: 2012-01-18 07:29 pm (UTC)no subject
Date: 2012-01-18 05:13 pm (UTC)no subject
Date: 2012-01-18 05:13 pm (UTC)I chose Big Bang.
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Date: 2012-01-18 05:17 pm (UTC)I had no clue Beast was so popular overseas, but yay SoshiBang!
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Date: 2012-01-18 05:21 pm (UTC)That takeover Beast, is right on course ;)
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Date: 2012-01-18 05:26 pm (UTC)Good for Beast being so reknown here :).
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Date: 2012-01-18 07:34 pm (UTC)no subject
Date: 2012-01-18 07:35 pm (UTC)no subject
Date: 2012-01-18 07:49 pm (UTC)no subject
Date: 2012-01-18 08:18 pm (UTC)Austria is known in Europe but I'm not sure people outside Europe can point it in a map tbh.
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Date: 2012-01-18 09:37 pm (UTC)no subject
Date: 2012-01-19 03:14 pm (UTC)When I tell someone that I'm from Austria they are all like 'What? Australia? Kangaroo?'
No! Mozart! Arnie!
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Date: 2012-01-19 03:18 pm (UTC)XD I can't believe people still make that type of mistake.
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Date: 2012-01-18 09:07 pm (UTC)Surprised to see Rain
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Date: 2012-01-18 09:46 pm (UTC)no subject
Date: 2012-01-19 01:42 am (UTC)no subject
Date: 2012-01-20 06:47 pm (UTC)She said he was vaguely afraid and mighty arrogant, but with an awesome butt. XD
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Date: 2012-01-25 12:13 pm (UTC)I'mn actrually thinking of visiting his restraunt now that I'm China. who knows I might bump into him. XD
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Date: 2012-01-18 10:19 pm (UTC)