SNSD’s Maxi Single “The Boys” Introduced on Major U.S. Radio Station

[es2pido.livejournal.com]

SNSD’s maxi single, “The Boys,” was introduced as the first pick of the year on U.S.-based radio station, KIIS-FM. Featured in the weekly “JJ Music Monday” segment, KIIS-FM described the single as, “The new maxi single has 8 tracks and features remixes and features from big time artists including Snoop and Clinton Sparks.”

It went on to talk about K-Pop as a whole, quoting its Assistant Program Director and Music Director, Julie Pilat. She said, “The K-pop movement…has been spreading like wildfire worldwide thanks to Facebook, Twitter, and YouTube; Girls Generation is definitely a group to keep an eye on for 2012.”

“K-pop is an interesting phenomenon. In South Korea talent agencies go into the schools, find talent, and make them part of an apprenticeship program. Over several years the talent agencies nurture girl groups, boy bands, and solo artists in the K-pop industry overseeing the lives and careers of trainees through choreography, vocal lessons, and studying multiple languages while attending school,” she added.

SNSD is scheduled to release their special album on January 17 in the U.S., Canada, the UK, and France, which includes the Korean and English remix versions of “The Boys.” You can read the full post here.

Source: Soompi + KIIS FM

Comments

[ebolajez.livejournal.com]

I just don't see how this single is going to do well. It's all well and good releasing a song in Korea about how awesome SNSD are and how they bring the boys out, etc, but they aren't well known in other countries. The song works in Korea because they're SNSD and their fans think they're goddesses. I think releasing a different song overseas would have introduced them to the international market better.

That's just my opinion though. Maybe they'll prove me wrong?

[sol-superstar.livejournal.com]

But The Boys is still their weakest single ever :(

[oppa-did-meanit.livejournal.com]

Proof that the American market makes zero sense and it not worth trying in for most if not all of these groups!

[gabucha26.livejournal.com]

lol @ "Karli from the block"

Forgot about the "new" album they'll release on the 17th. Curious to see what other tracks they'll use.

[lightframes.livejournal.com]

I think it's the one that's already on iTunes, the one with all of the remixes.

[unreal.livejournal.com]

and studying multiple languages
Umm who? I think only a handfull speak multiple languages. 98% of the groups flocking to Japan can't even speak that language.

[the-erotomanic.livejournal.com]

studying and actually being able to speak anotherlanguage fluently are two different things. i think a lot of the idols are studying english and japanese. and some have to learn chinese. so they are studying multiple languages.

[drfaith101.livejournal.com]

So half-assed

Do it properly or don't do it at all imo

[iheartomntd.livejournal.com]

This isn't really big news though. Getting a station to play your record isn't that hard if you have the money for it. They could always pay major radio stations and djs / to get airplay as what all labels do. To drop a record or spin a track a song to radio, record labels pay the radio stations. 6-10am block, 2-6, 3-7, and 6-10pm blocks are the higher end price, and the 10-2 or 11-3 are lower end price wise. For most popular local stations the introductory fee is anywhere between starts off around $25 thousand to drop a record and that's just for 10-2pm block or unless you have a damn good relationship (meaning you pay them) with a popular dj.

Once "The Boys" gets spin and if people like and it starts getting regular play on the local/national market, than they talk about this. If not, it's really not that newsworthy.

[omen1x2.livejournal.com]

I agree completely. Hell, JYJ were played on stations in Los Angeles during their worldwide tour, and yet no one seemed to care. I don't really see how this'll make any difference.

[itskimbitches.livejournal.com]

Ok somebody def paid for snsd to be mentioned. This song is so ask in english, nobody would pick it to "watch out for" and genie shudder have been remade instead. I have a feeling sm didn't have the right to do so but if they did they do would have done it.

[itskimbitches.livejournal.com]

I meant awkward instead of ask

[akaich0u.livejournal.com]

is this actually getting airplay? Not just a blog article?

Still don't think its gonna take off. WG were played on 106 and Park for gods sake and even that didn't even spell the overnight success a lot of Kpop media seems to think is possible for k-idols in the US.

[soheefan.livejournal.com]

Wg were on 106 and park?? They played the whole video or just a snippet?

cant believe i missed this

[asnindie.livejournal.com]

There's no such thing as overnight success that some media and fans think will happen. TIme to wake up.

[thewarpedmelody.livejournal.com]

Some artistes get deluded by their local fan base and fame, they think they are ready to take the world by storm after being on top of their local entertainment show biz.

[the-erotomanic.livejournal.com]

it's a start, but i'm not so sure they chose the right song to promote in the u.s. but i guess there might a group of people willing to listen to a song produced by teddy riley.

and anyway, i hope sme can learn something from this release that can help them better plan for future u.s. promotions (if that is even viable).

[4minutesluts.livejournal.com]

next to no one actually knows teddy riley's name though

even with all the WG trolling and stuff he still only has 23k twitter followers, and I bet most of those are kpop fans

[omen1x2.livejournal.com]

I fail to see how this is news. It's not like KPop's never made an appearance on American radio before.

[iheartomntd.livejournal.com]

lol and we saw how far Tokio Hotel went with the US market.

Kpop is a niche market as far as the US is concerned. No major US record label are really going to invest in this "niche" for the US unless has massive nationwide/international appeal and they'll multiply their return in investments.

I swear Korea media likes to make big deals out of the smallest things/recognition.

[kuuuchan.livejournal.com]

they are going to flop so hard!

[feel-my-mind.livejournal.com]

All I could think about when I saw this article was "They should have made a new cover."

I mean, I do know half the American covers are shit and I actually don't mind this one, but to introduce yourself as a new group with this cover.....

[funkaliciousss.livejournal.com]

lmao ia. they should have just used the mr taxi cover!

[ifuckingluvya.livejournal.com]

the boys english ver is embarrasing. I wish they would have choose better : /

[cher-ex3.livejournal.com]

SME be floating in his sea of cash, that's why.

[erbalurbal.livejournal.com]

karli from the block looks like the girl in akb48


but yeah this is interesting

[nikcuf.livejournal.com]

lol i'm sure you mean atsuko maeda

maybe the face shape

[amandaplan.livejournal.com]

I don't think GG will become popular in the US with The Boys but I hope they make ppl more aware of kpop so in the future kpop will actually be able to make some sort of significant impact in the US music scene.

[iheartomntd.livejournal.com]

let's be real. when is comes to Asian, the US doesn't really care. They are the most underrepresented ethnic/racial group outside of Asia. So KPOP is going to always be a "niche" market of a few hundred thousands fans instead of hundred millions in the US/Canada and European markets.

[sweetemerald513.livejournal.com]

ONE DAY MY UNNIES WILL TAKE OVER THE WORLD! YOU'LL SEE!! THEY'LL SHOW ALL OF YOU HOW IT'S DONE!!!






No but srsly...that's cool. Tbh, I'm not sure how much this means for SNSD's success, but that's cool.

[cherrycoloured.livejournal.com]

I don't get why people are saying that "The Boys" can't be big because of the lyrics. If songs with lines line, "Do you ever feel like a plastic bag?" can be number one singles in the US, so could "The Boys". I think the failure will come more from promotion than lyrics.

[saphbluedreams.livejournal.com]

Exactly. if they sex it up enough and spam adds I'm sure they'll make some money.

[sparklop.livejournal.com]

'The Boys' is way to reminiscent of 'Run the world' to do well. we all saw how badly run the world flopped off the charts

[iheartomntd.livejournal.com]

lmao

[notyourgeisha.livejournal.com]

The chance that snsd becomes major in the u.s. is slim and sm knows that, which is why despite giving this u.s. debut major effort (working with u.s. producers, doing some p.r.), they aren't shipping snsd to the states anytime soon and aren't wasting a huge amount of money by writing them an album full of English songs. Of course, the quality of dubois and its remixes are to be questioned, but if we work offthe assumption that theydidnt want togamble more, they did well with what they had.

Still hate the phrase maxi album and song choice tho. Genie would've been great, and oh would've been a lovely Japan debut piece.

[funkaliciousss.livejournal.com]

still waiting for my japanese oh....

[obeytheempress.livejournal.com]

Shoud have made an English version of genie or mr taxi :( and maybe a remake of oh! For the Disney crowd lolol

[luvey.livejournal.com]

SMe they missed the boat with how much OH! and a Disney collab could have taken them. even if they started with Asia Disney, during that time Disney US was highlighting other Disney channels around the world. and SNSD wouldn't not have had to change their image, cute would have gotten them further with Disney.

[jessiboo24.livejournal.com]

The only way a "kpop" act will succeed here is if they sort of start from the ground up. I feel like marketing them as "international supastars coming to takeover the US" gives people too many expectations or makes them role their eyes. The marketing should be more humble if that makes any sense.

[jessiboo24.livejournal.com]

*roll

[slatslatslats.livejournal.com]

people actually still listen to the radio?

[shortysc22.livejournal.com]

Depends on what you do, but we listen to the radio at work all day, my ipod picks up radio signals, and I'll listen to the radio in the car.