Korea to expand support for 'hallyu' next year

[benihime99.livejournal.com]

Korea plans next year to increase efforts to promote the overseas boom of Korean pop culture while pushing policies aimed at luring 20 million foreign visitors in 2020, the government said Thursday.

Culture Minister Choe Kwang-shik reported that and other key policy plans for next year to President Lee Myung-bak.

"Hallyu," or the wave of Korean pop culture, especially contemporary Korean pop music known as "K-pop," has become a sensation in many Asian and European countries.
To help keep this wave surging, the government will increase its budget for policies to support hallyu from 1.7 billion won this year to 5.3 billion won next year, the minister said.
The government will help the tourism industry develop more programs that involve hallyu and support the production of more pop culture products that appeal to foreigners, he said.

"The economic value of hallyu is always high since it serves as an infrastructure of exports and contributes to creating new jobs," the minister said during the policy briefing. "I will become a 'hallyu minister,' raising the hallyu wind all over Korean culture next year."

The government earlier announced a goal of attracting 20 million foreign tourists and earning US$30 billion in tourism revenue in 2020.
As part of plans to achieve that goal, the government will increase the number of licensed tour guides specializing in cultural relics from the current 2,400 to 3,000, the minister said. About 500 qualified foreign-language speaking households in urban areas will be chosen to offer lodging to foreign visitors, he said.
The number of foreign travelers to Korea jumped from 5 million in 2000 to 7.8 million in 2009 and 8.8 million in 2010. This year's figure is close to 10 million, according to the ministry. 


Source: Koeatimes

Comments

[es2pido.livejournal.com]

Looking forward to what these entertainment agencies are bringing out next year.

I guess it's going to be a really busy year for everyone.

[hellicoptajuuce.livejournal.com]

they should stop spending money hallyu and maybe many more attention on suicide rates and getting that baby making rate risin' like dem unprotected procreatin' penises

[ryeowookkkkk.livejournal.com]

i feel that they should also pay more attention to their r/s with north korea. ( not just in financial wise but also taking the initiative to reduce the tension.. although that may be tough given the fact that north koreans are rather brain washed and their new leader may be as equally tough as his father)

[benihime99.livejournal.com]

Why should it be one or the other?
Promoting korean culture through k-pop, cinma or else is a good way to promote tourism, to create more jobs and to create interest from non-korean.

[hellicoptajuuce.livejournal.com]

i think other issues are more important than music, the wave is doing alright right now there is no need to ramp that shit up right now idk :/

[benihime99.livejournal.com]

If you read the article it states that it's not about music:
"The economic value of hallyu is always high since it serves as an infrastructure of exports and contributes to creating new jobs"

They just plan to use music as an opportunity to create jobs

[itskimbitches.livejournal.com]

these jobs are only temp though. the jobs will go to event planning but once it's over they'll be unemployed. i'v seen/heard a lot of news about how entertainment jobs don't pay well and that goes for comedians to idols a like. they should reform the business to make it stronger but they really are just looking for a quick buck. if they do it right the "wave" or success of the business can run for at least 10+ years

[benihime99.livejournal.com]

I think they're planning to create those jobs in the line of tourism.
Fom what I get they're using k-pop as a tool to promote Korea, to get more exposure. They expect K-pop to bring attention to south Korea and to promote it as a fun, beautiful, fashionable place to visit. That's why they're talking of their "goal of attracting 20 million foreign tourists and earning US$30 billion in tourism revenue in 2020".

They merely see k-pop as a means not an end. If Korean cinema was as popular as k-pop is right now they'd be using cinema. K-pop really is not the focus here.

[hellicoptajuuce.livejournal.com]

o also equal rights for women socially and lawfully im sick of this "o she cant do this because she has a vagina"

[a-cheshire-grin.livejournal.com]

+1000
And also YES! to your other comment!

But as far as I know from the government in my country, they don't like to work on serious problems too much!! >:(

[itskimbitches.livejournal.com]

hallyu wave=kpop. that's all it really is.

they should push something more if hey want it to last

[miki-831.livejournal.com]

Well that's expected. I plan to go to korea in 2012 for study abroad :3

[asnindie.livejournal.com]

It's smart, exports are needed esp at a time like this but they need to look at business practices too. Now that Hallyu is going global dodgy dealing will be the death of it. If people can't sort it out the wave will fall back pretty quick.