A Bit More Info about Google's Kpop Deal

[ashiva.livejournal.com]

YouTube to Launch Exclusive K-Pop Channel

YouTube, the video-sharing website owned by Google, will create a special section dedicated to K-pop for the first time, a move the government hopes can further promote Korean popular culture around the world.

Eric Schmidt, Google's executive chairman, met with President Lee Myung-bak in Cheong Wa Dae on Monday. He said the company is pursuing several avenues to help spread Korean cultural content, of which a dedicated K-pop channel is one.

Schmidt said Google is also considering using YouTube's live streaming capabilities to transmit Korean Wave concerts in real time. Another idea being mulled is the creation of a film production studio for small and mid-sized content developers in Korea.

More than 5 million K-pop videos have already been uploaded on YouTube by fans, including 400,000 featuring boy band TVXQ, 400,000 of all-girl dance group Kara, 340,000 for Girls' Generation, 270,000 by Super Junior and 260,000 by the Wonder Girls.

But when searching under the key word "K-pop," only 600.000 videos appear as they were uploaded on different channels according to the various management companies, musical groups and individuals that shared the content, making it harder to search for specific content.

This will all change with the creation of the "K-pop channel," which will link the names of each performer to make searches on YouTube easier and more comprehensive.

"YouTube played a huge role in attracting fans to this musical genre from around the world," said a Cheong Wa Dae official. "The creation of a K-pop channel will further enhance its clout and influence."

Management companies welcomed the move. A staffer at a mid-sized management agency said, "It will be a big help for small management agencies [like us] which cannot easily take their singers overseas to perform or put on big shows, as their singers will be featured on the same forum as Girls' Generation, Big Bang and other bands that are hugely popular."

SM Entertainment, YG Entertainment, JYP and other local talent management agencies have been actively utilizing YouTube for promotional purposes. SM has a special on-line management team staffed by 10 employees to govern its content on the site, while JYP has separate teams of three to four workers who handle YouTube content for individual performers.

"Uploading one video on YouTube is better than spending W1 billion (US$1=W1,117) on advertising, and this effect will become more pronounced when the K-pop channel opens," said Noh Seung-wook of JYP.

YouTube allows videos uploaded by a particular company or individual to be gathered in one place. This can be done by adding tags such as "/smtown" or "/YGEntertainment" after the site's address.

Initially, K-pop coverage on the site appeared in the form of blogs containing individually uploaded videos, but various editing functions have since become available prompting famous artists, music labels and movie production companies to use the platform as a more effective advertising tool.

Source: The Chosun Ilbo

Comments

[benihime99.livejournal.com]

Hail to google

[loverboy.livejournal.com]

Excited about this! I don't understand why anyone wouldn't upload their MV to youtube. Like they said, free advertising.

[es2pido.livejournal.com]

Amen!

[soundczech.livejournal.com]

doesn't eric schmidt have anything better to do

[royalwisteria.livejournal.com]

will this also include shows from Korean broadcasting channels? because I see this as an easier way for them to figure out who's uploading shows like Strong Heart and then block them :/

[luvey.livejournal.com]

this.
it would just be smart for them to english sub the shows and add them.

[shintotchi.livejournal.com]

+1

[asnindie.livejournal.com]

Thank God Korea has finally realised the potential of Youtube and sharing content freely. Japan now it's your turn.

[suzieeq-luv.livejournal.com]

Yesss ;~;

[bishieaddict.livejournal.com]

This.

[bumie.livejournal.com]

this

[initialc.livejournal.com]

In other words, "we made a deal so we can both make money."

Well played.

[shadow-kitty47.livejournal.com]

Google is also considering using YouTube's live streaming capabilities to transmit Korean Wave concerts in real time.

that would be sweet if it happens

[luvey.livejournal.com]

ohhhh this is good.
however not so good for the awesome ninja english subbers.

[0ddie13.livejournal.com]

This, it will be hard to keep subbbed videos up.

[aaalove.livejournal.com]

if it means i can broadcast concerts, possibly variety shows...i'm happy!

[lobotronic.livejournal.com]

this could also keep traffic directed at the OFFICIAL youtube channels, instead of the shitty uploads by idiots who think they're helping their favorite singers by pirating the music.

seriously people: WATCH THE VIDEOS ON THE OFFICIAL CHANNEL.

that said, the management companies need to learn that they have to put English subs on their vids. it's not hard!! Closed captions are easy to add!!!!

[dapo322.livejournal.com]

Sometimes videos on official channels are blocked from being viewed in some countries. Germany is one of those countries. Having others upload vids is helpful for those where the vids are blocked.

[lobotronic.livejournal.com]

And that's unfortunate. But it's still not fair to the artists, who are entitled to the revenue and page views from the official channels. Fans are not entitled to the music videos.

[bumie.livejournal.com]

good

[johnnyquest89.livejournal.com]

Does this mean they'll quit instantly removing user uploaded vids or will they upload whole shows instead of 5 minute clips like sbs?

multi-Language subs would be beneficial also.

a Viiki format for subbers to add to their vids would be nice if anything.

[ghost-whisper.livejournal.com]

I hope this isn't going to lead to mass *removals* of vids - particularly subbed vids, music shows, etc that don't have official uploaders or subbers. For TV shows, I can understand that they might want to encourage Korean viewers to watch on TV and catch commercials etc (in which case, block in in Korea?), but it's not like Strong Heart or whatever is available to much of the rest of the world - particularly not subtitled.

Talking about setting up a small studio to help filmmakers etc...this could be cool if it can actually help up-and-comers to produce stuff.

[shanny-w.livejournal.com]

the live streaming sounds like fun times