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Korean Pop Machine, Running on Innocence and Hair Gel




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Think of the work required to make just one Justin Bieber. The production, the management, the vocal training, the choreography, the swagger coaching — all that effort to create one teen-pop star in a country that’s still starving for them. South Korea has no such drought, thanks to several companies that specialize in manufacturing a steady stream of teenage idols, in groups of various configurations. One of the longest-running of these companies is SM Entertainment, which on Sunday night hosted SM Town Live, a sold-out showcase at Madison Square Garden for several of its acts, any one of which any American reality-TV talent show or major-label A&R department worth its salt would be thrilled to have discovered.



American teen-pop at its peak has never been this productive. K-pop — short for Korean pop — is an environment of relentless newness, both in participants and in style; even its veteran acts are still relatively young, and they make young music. Still, there were subtle differences among the veterans, like BoA and TVXQ, and the newer-minted acts like Super Junior, Girls’ Generation and SHINee.

Members of the younger set are less concerned with boundaries, drawing from the spectrum of pop of the last decade in their music: post-Timbaland hip-hop rumbles, trance-influenced thump, dance music driven by arena-rock guitars, straightforward balladry.

Of these groups, the relative newcomer SHINee was the most ambitious. From the looks of it, the group’s men are powered by brightly colored leather, Dr. Martens boots and hair mousse. Their music, especially “Replay,” “Ring Ding Dong” and “Juliette,” felt the riskiest, even if it only slightly tweaked that polyglot K-pop formula; these vocalists were among the night’s strongest.

But SHINee came in a recognizable format, the same size as American groups like ’N Sync and the Backstreet Boys. But what K-pop has excelled at in recent years are large groups that seem to defy logic and order. Super Junior, which at its maximum has 13 members, was one of this show’s highlights, appearing several times throughout the night in different color outfits, shining on “Mr. Simple” and the intense industrial dance-pop of “Bonamana.” (K.R.Y., a sub-group of Super Junior, delivered what may have been the night’s best performance on “Sorry Sorry Answer,” a muscular R&B ballad.)

Super Junior was complemented by the nine-woman Girls’ Generation, which offered a more polite take on K-pop, including on “The Boys,” which is its debut American single. Girls’ Generation gave perhaps the best representation of K-pop’s coy, shiny values in keeping with a chaste night that satisfied demand, but not desire. (It was an inversion on the traditional American formula; in this country young female singers are often more sexualized than their male counterparts.)

Male and female performers shared the stage here only a couple of times, rarely getting even in the ballpark of innuendo. In one set piece two lovers serenaded each other from across the stage, with microphones they found in a mailbox (he) and a purse (she). In between acts the screens showed virginal commercials about friendship and commitment to performance; during the sets they displayed fantastically colored graphics, sometimes childlike, sometimes Warholian, but never less than cheerful.

In the past few years K-pop has shown a creeping global influence. Many acts release albums in Korean and Japanese, a nod to the increasing fungibility of Asian pop. And inroads, however slight, are being made into the American marketplace. The acts here sang and lip synced in both Korean and English. Girls’ Generation recently signed with Interscope to release music in the United States. And in August Billboard inaugurated a K-Pop Hot 100 chart. But none of the acts on the SM Town Live bill are in the Top 20 of the current edition of the fast-moving chart. This is a scene that breeds quickly.

Which means that some ideas that cycle in may soon cycle out. That would be advisable for some of the songs augmented with deeply goofy rapping: showing the English translation of the lyrics on screen didn’t help. The best rapping of the night came from Amber, the tomboy of the least polished group on the bill, f(x), who received frenzied screams each time she stepped out in front of her girly bandmates.

If there was a direct American influence to be gleaned here, it was, oddly enough, Kesha who best approximates the exuberant and sometimes careless genrelessness of K-pop in her own music; her songs “Tik Tok” and “My First Kiss” (with 3OH!3) were covered during this show.

But while she is simpatico with the newer K-pop modes, she had little to do with the more mature styles. Those were represented by the Josh Groban-esque crooning of Kangta, lead singer of the foundational, long-disbanded Korean boy band H.O.T., who made a brief appearance early in the night, and the duo TVXQ, a slimmed-down version of the long-running group by that name, who at one point delved into an R&B slow jam reminiscent of Jodeci or early Usher. BoA, the night’s only featured solo artist, has been making albums for a decade, and her “Copy & Paste” sounded like a vintage 1993 Janet Jackson song.

She’ll also star in “Cobu,” a 3-D dance film to be released next year, previews of which induced shrieks before the concert began. The crowd also screamed at an ad for Super Junior Shake, an iPhone game app, and for the SM Entertainment global auditions, which will take place early next year in several countries, and will keep the machine oiled for years to come.

Source: Jon Caramanica @ NY Times

Sorry about the problems with the photo, mods. Third time's the charm?
Not the most innovative article, but I think this captures an American outsider's perspective on K-pop excellently.
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Date: 2011-10-25 05:49 am (UTC)
From: [identity profile] stillwaiting.livejournal.com
Sorry Sorry Answer was the best performance of the show, fuck yeah! I didn't even go but of course that song would be the best one performed.

And yay for SuJu being the highlight of the show , now bring SS4 here :)

Date: 2011-10-25 06:26 am (UTC)
From: [identity profile] ababobaby.livejournal.com
Sorry Sorry Answer! Any fancams of it? Clear ones? :)

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Date: 2011-10-25 05:50 am (UTC)
From: [identity profile] 2pmkhjforever.livejournal.com
This about covers it, but using the typical American way of making everyone else but themselves sound second rated. lol
But a lot of what theysaid is true at least partially.
Can't wait to see how omona handles this article. Let the fun begin~

Date: 2011-10-25 03:01 pm (UTC)
From: [identity profile] oonalala.livejournal.com
I actually was surprised at how neutral the journalist sounded. I expected something more judgemental. I thought they did a good job giving their thoughts on what they saw and drawing comparisons to American pop music without making one seem better or worse than the other.

+1

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Date: 2011-10-25 05:51 am (UTC)
From: [identity profile] luxelet.livejournal.com
(K.R.Y., a sub-group of Super Junior, delivered what may have been the night’s best performance on “Sorry Sorry Answer,” a muscular R&B ballad.)

KRY *.*

Date: 2011-10-25 06:39 am (UTC)
From: [identity profile] ababobaby.livejournal.com
*muscular love the way it sounded ♥

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Date: 2011-10-25 05:51 am (UTC)
From: [identity profile] oldwillow-brook.livejournal.com
The duo TVXQ, a slimmed-down version of the long-running group by that name, who at one point delved into an R&B slow jam reminiscent of Jodeci or early Usher

I guess that's one way to put it. It could be worse they could say, 'Two members remain from the quintet TVXQ'

I was just super pressed that NYC got all of Rising Sun performance ;____;

Date: 2011-10-25 05:58 am (UTC)
From: [identity profile] xnobnobx.livejournal.com
fuckyeahKRY!
I love your picture choices NYT xD

For SHINee they should've said they're powered by lots and lots of hair dye/bleach, not mousse

Date: 2011-10-25 05:59 am (UTC)
From: [identity profile] dorkiilove.livejournal.com
LOL@snsds' description

Date: 2011-10-25 06:10 am (UTC)
From: [identity profile] jlie-ly.livejournal.com
"The best rapping of the night came from Amber, the tomboy of the least polished group on the bill, f(x), who received frenzied screams each time she stepped out in front of her girly bandmates."

Better than your oppars XD

Date: 2011-10-25 06:10 am (UTC)
From: [identity profile] superjesster.livejournal.com
That was actually a pretty decent article.

Date: 2011-10-25 06:14 am (UTC)
From: [identity profile] cordyceps.livejournal.com
I love how Amber was the most notable of all the individuals in the groups. I love her so much.
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Date: 2011-10-25 09:51 pm (UTC)
From: [identity profile] unfinishedwing.livejournal.com
That's what I felt too. Especially when they repeated the same message over and over again. "SMTOWN is your friend. SMTOWN is your friend. SMTOWN is your friend."
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Re: Here comes my repressed rant.

Date: 2011-10-25 12:37 pm (UTC)
From: [identity profile] icedevil0289.livejournal.com
I dind't feel like yoona was useless at all, but I'm biased. I thought she did well in the dance battle and performed well along with the other girls. but I'm a stan.

and yes omg seobb was amazing and seemed like a total sweetheart.

changmin was damn hot, though my eyes were on yunho a lot of the time.

kangta was amazing. I'm sad he only performed 3 songs. his voice is great and he's a good looking dude.
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Re: Here comes my repressed rant.

From: [identity profile] lightframes.livejournal.com - Date: 2011-10-25 02:53 pm (UTC) - Expand

Re: Here comes my repressed rant.

From: [identity profile] bluemaid86.livejournal.com - Date: 2011-10-25 03:22 pm (UTC) - Expand

Re: Here comes my repressed rant.

From: [identity profile] mayshy.livejournal.com - Date: 2011-10-25 10:26 pm (UTC) - Expand
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Re: Here comes my repressed rant.

From: [identity profile] mayshy.livejournal.com - Date: 2011-10-26 02:05 am (UTC) - Expand
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Re: Here comes my repressed rant.

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Re: Here comes my repressed rant.

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Date: 2011-10-25 06:32 am (UTC)
From: [identity profile] silveretude.livejournal.com
~FABULOUS SHINEE~

But really, excellent article. I think it's great that it was generally so well received.

Date: 2011-10-25 06:39 am (UTC)
From: [identity profile] surisays.livejournal.com
lol @ the deeply goofy rapping. SM doesn't have the best rappers

Date: 2011-10-25 06:45 am (UTC)
From: [identity profile] anconeous.livejournal.com
I can already imagine Yesung bragging to everyone and their mothers that his picture was the one used for the New York Times. LMAO.

Date: 2011-10-25 07:14 am (UTC)
From: [identity profile] evivante.livejournal.com
He needs to frame it for his cafe!

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Date: 2011-10-25 07:21 am (UTC)
From: [identity profile] sayakota.livejournal.com
Their music, especially “Replay,” “Ring Ding Dong” and “Juliette,” felt the riskiest, even if it only slightly tweaked that polyglot K-pop formula; these vocalists were among the night’s strongest.
I do have to agree that there's something about their music style that seperates them from the rest, and not just because I stan them.

I like how the author doesn't really seem to know much about kpop yet manages to provide just enough insight for the readers (who probably also don't know much at all) and doesn't sound like a prepotent namedropping loser in the process.
And although I wouldn't agree with the comparisons they've drawn, it's good they try to describe kpop artists by paralelling them with artist the American public is familiar with on a cultural level, in order to bring it closer to them.

Date: 2011-10-25 11:03 am (UTC)
From: [identity profile] ghost-whisper.livejournal.com
IA too that SHINee seems to have music that feels the most experimental/unique - at least in the Kpop arena (leaving out J-released music). They always feel like they're channeling something just a little bit different from the kpop world, which is one of the things I love about them.

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Date: 2011-10-25 07:21 am (UTC)
From: [identity profile] episkia.livejournal.com
I actually really liked this article. It was well written, decently researched, and well weighed in its pros and cons. (and not by an asian!)

('duo TVXQ, a slimmed-down version of the long-running group by that name' ;_______;)

Date: 2011-10-25 09:59 am (UTC)
From: [identity profile] ssehun.livejournal.com
/creys that's the line stuck out the most too ;AAAAAAA;

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Date: 2011-10-25 07:29 am (UTC)
From: [identity profile] nissy-angel.livejournal.com
Yesung looking fierce there :D

Date: 2011-10-25 07:40 am (UTC)
From: [identity profile] hibohabu.livejournal.com
It seems like the writer made an effort to be critical yet appreciative, which is really nice. He sounds like he enjoyed the concert, which is even better. I like his choice of concert highlights too.

I don't know if I'd liken TVXQ to Josh Groban, though, ha ha!

Date: 2011-10-25 07:46 am (UTC)
From: [identity profile] rewindnext.livejournal.com
a pretty decent article :)

Date: 2011-10-25 07:51 am (UTC)
From: [identity profile] ababobaby.livejournal.com
this article is nice :)

Date: 2011-10-25 08:01 am (UTC)
From: [identity profile] obeytheempress.livejournal.com
i like amber but tbh she's not very skilled as a rapper, lol

Date: 2011-10-25 03:09 pm (UTC)
From: [identity profile] prlsb4swiine.livejournal.com
imo SM doesn't really have anyone who is a skilled rapper

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Date: 2011-10-25 08:13 am (UTC)
From: [identity profile] grapewhine.livejournal.com
From the looks of it, SHINee’s men are powered by brightly colored leather, Dr. Martens boots and hair mousse.

LMAO, get it, boys.

Date: 2011-10-25 08:18 am (UTC)
From: [identity profile] lazmy.livejournal.com
eh some parts of the article are a little off imo but overall not bad and at least they didnt write it off as teenie bopper music which was my biggest fear

Date: 2011-10-25 08:43 am (UTC)
From: [identity profile] yukahoo.livejournal.com
ia. It kept the condescension to a minimum which I appreciated. They actually made an effort to 'review' the concert, not just toss it out for giggle and brush it off.

Date: 2011-10-25 08:29 am (UTC)
From: [identity profile] vanilla-09.livejournal.com
o/t but how come I can't find BEG's new album on Omona??

Date: 2011-10-25 12:53 pm (UTC)
From: [identity profile] icedevil0289.livejournal.com
I don't think anyone posted the full album because I couldn't find it either.

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Date: 2011-10-25 08:43 am (UTC)
From: [identity profile] macabrer.livejournal.com
Of these groups, the relative newcomer SHINee was the most ambitious.

meaning the reporter thinks that Shinee is the most impressive?
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