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omonatheydid
G-Dragon is currently endorsing 10 or so brands in Korea such as Beanpole, North Face, G-Market, Sunny10, CJ Group, Nikon, LG phones and more. However due to the controversy over the marijuana case earlier this week, fans are left to worry on how these brands would react and if they will be terminating the endorsement contract with him or not.
After the official statement released by YG Entertainment, majority of these companies have expressed that there wouldn't be any changes and G-Dragon would still be endorsing their products as main models, as an individual as well as a part of Big Bang.
Beanpole: "We have based on different seasons in choosing the suitable fashion module. For our upcoming season, We would still be using G-Dragon as our model. Ever since getting G-Dragon to endorse our brand, our sales has increased by 30%. Being a hallyu star and one of the hot K-pop idol around the world, and also taking into consideration that he has reflected and own up for his mistakes, hence we would consider this matter upon different angles." His current contract with Beanpole last for 10 months and as a solo model, this endorsement contract with Beanpole earns him $1 billion. This amount is said to be rarely seen in the history of idols.
Sunny10: "According to our understanding, the contract has stated that suspension of indictment cannot be one of the reasons to terminate the model's contract. Before the contract comes into full term, (GD) would be required to continue endorsement activities with us. Along with Big Bang, their contract is due June next year (2012)."
North Face: "In our case, we've contracted Big Bang as our endorsement model and not G-Dragon as an individual. Hence there wouldn't be much problems. Within the contract period, we would not cut out G-Dragon parts in our related advertisement just because of what has happened. After getting Big Bang to endorse our products, the outfits that Big bang has worn in our commercials and advertisements were sold out in a short time in all of our shops country wide."
G-Market: "We will look at how the matter goes." However G-Dragon, being one of the "core" of GMarket, it is said there basically there wouldn't be a problem with his endorsement with them too.
tl;dr - Ji brings in too much money for them to just drop his endorsements.
$1 billion = WON in Korean won guys. Jfc I didn't write the article.
DCGD & 翻譯：咚咚噗@weibo via Facebook | BBW | Super summary version from jwalkervip
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Date: 2011-10-09 06:12 pm (UTC)(no subject)
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Date: 2011-10-09 05:21 pm (UTC)It's also a sign that all is not lost, he'll bounce back pretty soon
unlike Crown JeezyOt but I love the song choice OP :)
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Date: 2011-10-09 05:23 pm (UTC)lol
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Date: 2011-10-09 05:49 pm (UTC)GD in that pic tho. Hnnnnggggggggggggg
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Date: 2011-10-09 05:59 pm (UTC)*not referring to Daesung btw
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Date: 2011-10-09 06:01 pm (UTC)Smells kinda fishy, still.
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Date: 2011-10-09 06:03 pm (UTC)(no subject)
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Date: 2011-10-09 06:51 pm (UTC)gd's thing is a gossip thing, and ofc internet/tabloids/teen fans etc are only paying attention to that.
i know you guys don't rly take korea srsly or even as a real country since it's just a wannabe-island full of ppl who get surgery and magically bcum papstarz but cmon yall...
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Date: 2011-10-09 07:45 pm (UTC)(no subject)
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Date: 2011-10-09 07:09 pm (UTC)no subject
Date: 2011-10-09 07:14 pm (UTC)Still, get that paper GD!
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