omonatheydid | Mega HITT post!

HITT endorses snowboard clothing brand STL Evolution

Rookie boy group HITT has been named the new endorsement models for snowboard clothing brand, ‘STL Evolution‘.

On October 3rd, representatives revealed, “HITT’s dynamic and stylish fashion senses fit well with STL’s brand image. Through unique marketing, we hope to take one step closer to our consumers with HITT as our models.”

HITT debuted with "Good Night" earlier this year and were toted as the first idol group under Sony Music. Living up to their debut fame, they’ve been receiving several love calls from the CF industry.

The CEO of STL also commented, “After the release of their debut song, they’ve been promoting everywhere at once on variety programs and the like. Not only are they a handsome group, but one filled with passion and confidence. They’re definitely fit to be our models.”

HITT and CHI-CHI meet through the tv show 'Hot Shot'

On August 12th, Sony Music revealed that their idol group, HITT, and rookie girl group CHI CHI met for the very first time on ETN‘s variety program, ‘Hot Shot‘.

‘Hot Shot’ features behind-the-scenes stories about the daily lives of rookie idol groups. A recent episode featured CHI CHI backstage with the boys on a music program.

The girls received a special mission to visit HITT’s waiting room, and succeed in taking a selca together.

Unfortunately, the boys seemed to have caught on to the mission and proved to be quite the difficult catch, refusing to cooperate easily with the girls. Not only did they call Aji‘s name backwards as ‘Jia’, but they even called Nara ‘Nari’.

Thankfully, the girls managed to capture their hearts with an on-the-spot performance of HITT’s title track, “Good Night“, and successfully completed their mission.

HITT's Good Night dance practice video

HITT to go on a promotional tour in Asia!

HITT is certainly proving to be a ‘hit’ overseas, as they’ve just announced their first Asian tour!

Despite the fact that they’re just two months into their debut, the boys will be going on a tour through China, Taiwan, and Southeast Asia.

Although several other rookie idols are receiving international love calls, it’s rare that they’ll act on them so early into their debut. Usually they’ll open for a senior artist’s tour to get their name out first before going on their very own.

A representative of their agency revealed that they’ll be heading out starting September.

Fortunately, the boys are confident in holding a successful Asian tour, as they’ve already experienced recording 5,000 international pre-orders on top of ranking in on the German music chart, VIVA

HITT Gains Interest Overseas

Rookie group HITT seems to be a hit by receiving interest overseas.

The idol group released their debut album back on July 8th, and gained attention even before their debut for being known as the group chosen by Sony Music.

A representative from their agency stated, “HITT’s fan cafes in Japan, Germany, France, and Indonesia have been created and 5,000 copies of their album were pre-ordered.”

Concerning the group’s rising popularity overseas despite their rookie status, the representative commented, “Hallyu content is currently in the spotlight overseas and HITT gained significant popularity by appearing in music programs that can be viewed overseas.”

A representative from Sony Music stated, “Attention being focused on a rookie group that doesn’t have any experience and has never carried out standard activities is an unprecedented occurrence.”

HITT is composed of 6 members, Hayong, Joontaek, Hyunjoon, Wooram, Jaehoon, and Howon and are currently promoting their title song, “Good Night“.

Soo they've been on tour this whole time? i've been wondering where they disspeared off to.

Source + Photos: Naver (1,2), Nate (1,2), youtube
Translation: Allkpop (1,2,3,4)