The Face Shop bares Korean beauty secrets

[unreal.livejournal.com]

I read before in your column that you have traveled to Korea. I am a huge fan of Koreanovelas. Can you share any Korean beauty secrets?

I got the chance to visit South Korea last summer. I love to travel because it not only allows me to discover the soul of a new city and the heart of a new country, it also gives me the chance to see how different cultures celebrate beauty and fashion.

If there’s one thing I noticed most during my trip, it’s that Koreans have exceptionally great skin. I always thought it was just the actors and actresses in Koreanovelas, but when I visited Seoul, even the elderly flaunt amazing skin for their age. They take skincare quite seriously. If in Manila we can find fast-food joints at every corner, in Seoul it’s not unusual to stumble upon stores of skincare brands on every block or two. You’ll literally find top Korean beauty brands like The Face Shop everywhere!

Last week, I had a magazine photo shoot and much to my delight, chief makeup artist Marge Apacible of The Face Shop Philippines did our makeup. It was my first time to work with her — I enjoy working with new people in the industry because I get to pick their brains and learn new things. Apparently, The Face Shop sends all their makeup artists on a one-week intensive makeup course in Korea. So I asked Marge to share unique makeup techniques she learned. Read on to find out some of the most interesting Korean beauty secrets.


• Korean men and women keep their eyebrows short because it makes them look younger. You know how we use a pencil and align it against the edge of our nostril and outer eye to indicate where our eyebrows should end? Koreans instead use the corners of their lips to find out where the end of their eyebrow should be. They also keep their brows thick and full.

• Most of us love to contour our faces — we apply a shade or two darker under our cheekbones to achieve a slimmer, defined face. But Koreans do not contour — they highlight! Instead of using dark colors to make areas of the face recede, they use skin brighteners and highlighters to bring out their cheekbones.

• Young Korean men use makeup and curl their lashes! And yes, they are straight men.

I noticed in Seoul that most Korean beauty brands featured male celebrities in their campaigns and billboards. It was rare to see a woman in beauty ads. Marge explained that when it comes to beauty and skincare brands, male celebrities are more influential than the women!

• Marge also shared that Koreans have a unique but very effective way of curling their lashes. They heat up a special wooden stick (like a barbeque stick) and use it to give the most long-lasting curls on their lashes. But please don’t attempt to do this on your own at home! Let’s just wait for The Face Shop to bring in this unique makeup tool to Manila.

• Here’s a big Korean wedding trend — hair and makeup should look like you just did it on your own. Makeup is not polished and perfect while the hair is loose and strands need not be in place. Oddly, Korean brides still hire professional makeup artists to achieve this look.

• Koreanas never use blush in just pink or peach. They always blend and mix these two colors to achieve the perfect flush to their cheeks.

• Lastly, Koreans change their skincare routine all the time. Even if a skincare line wonderfully works for them, they never stick to one variant or line for the rest of their lives. In the same way that we change our shampoo to avoid product buildup, Koreans change their skincare products at least every six months. It’s no wonder there’s always something new in skincare every time I visit The Face Shop.

Omitted the rest because those parts didn't have anything to do with korean beauty secrets anymore
Source: philstar

Comments

[dorawa.livejournal.com]

i love love love beauty shops in korea. give me all your free samples and shit, please!!

[samenashi.livejournal.com]

WINDOW SHOPPING!!!!!!!!!!!!!!!!!!!

[royalantares.livejournal.com]

I loveeee the Face Shop. One opened up in my city and the saleperson is a really cute uljjang girl. The eggwhite pack and pearl exfoliator are two I highly recommend.

[jaded-skys.livejournal.com]

the hydral-whateverythehellitscalled acid gel mask is the best thing in the WORLD. I used to live at the FaceShop near my apartment because the guy who runs it in the afternoons is gorgeous and looks like he could be Siwon's cousin. After two dates though, a douche, so now I only go into the FaceShop if I actually need something.

[wish-u-were-moi.livejournal.com]

this looks cool
imma apply a shape darker under my cheekbones
(get that skeleton look)

[ryukokoro-oppa.livejournal.com]

Cries I have such horrible skin ;; Jealous of all the flawless skin over there. I need to get my hands on some of their stuff and see if it works on me. The bbcream samples I just got works wonders so far.

[maffinoyobiai.livejournal.com]

Missha BB cream works great I find :3

[lazmy.livejournal.com]

the eyebrow/lip trick is cool
i tried it in 9th grade and i looked really silly x___x

[seneferia.livejournal.com]

Unfortunately for my bank account luvey has gotten me addicted to the Face Shop in NYC. I wind up spending so much on all their products. I'm so happy that Koreans love pale skin it makes it so much easier for me who looks like a ghost to find products. All American stuff winds up making me look like an oompa loompa.

[jaded-skys.livejournal.com]

THIS. I'm stupidly pale, so thankfully all the makeup to make you look lighter is actually just my shade.

[taylorniw.livejournal.com]

Skin is largely determined by genetics, though.

[veessentielle.livejournal.com]

Agree so much. And the way you've been brought up at a young age :/

Despite cutting back on many things, juice detox... my skin is still playing up. I'm not sure I agree with changing products either.

[heartflood.livejournal.com]

ngl, I have hopped in my car and driven from Boston to NYC, JUST for a trip to The Face Shop and K-town.

[sol-superstar.livejournal.com]

I have to disagree with a few of their beauty tricks...

If you make your eyebrows too short from the outer edge, it makes your eyes look smaller and it you make them too far apart, it make your nose bridge look wider.

Also highlighting on very fair skin is pretty infective. It'll just make you more white lol.

However, I love Korean cosmetics. I spend far too much money on cosmetics in general.

[jaded-skys.livejournal.com]

korean women tend to cut the outer edge shorter and then draw in a better, sharper edge. it still ends up looking soft because they blend it, but it's to give a more pronounced brow.

[miki-831.livejournal.com]

mte. I wish I had a long, beautiful thick arch but my eyebrows are forever dumb

[kayleen-san.livejournal.com]

I feel you :( Not only does my face tend to be oily and usually broken out, but the rest of my skin tends to be super dry so I can rarely find a product that works well with me. I was piling on the make-up those two weeks I was there.

[kayleen-san.livejournal.com]

Uuuuuugh, I miss the Face Shop! They had this AMAZING body wash there that helped me get rid of my Eczema and made my skin super-soft!

[monceri.livejournal.com]

I wish I would know how to do the right make up~

[annhh.livejournal.com]

http://www.youtube.com/user/lisaeldridgedotcom

:D she's my knowledge

[kittycurious.livejournal.com]

I figured they meant lightly tousled/slightly wavy hair not actually messy. If they mean actually messy though... yeah, that's strange. Bed head on your wedding day would not be cute.

[chraka.livejournal.com]

I love to read stuff like this even tho I don't own any makeup/skincare stuff~~

[invisibelle.livejournal.com]

i love korean skincare products... bought an epic haul from innisfree, etude house & skinfood this summer. innisfree stuff is excellent.

[jaded-skys.livejournal.com]

tbh, I don't care much for Etude House (I find a lot of their makeup is too thick and can clog my pores real easy), but hnnnnng I can never say no to trolling around every innisfree I find. I adore their face washes.

[lovejae23.livejournal.com]

i lovee the light style of korean makeup! and the face shop's bb cream is my fav :))

[ari-meh.livejournal.com]

my korean room-mate spent at least one hour every morning and one hour every night taking care of her skin... she put on at least 15 skin products every day 8D

[bubble-monkey9.livejournal.com]

omg I love the face shop's masks *_*

[kittycurious.livejournal.com]

The bit about changing up your skincare routine every 6 months is interesting. Though I would be afraid to switch it up, simply because I would hate to have great looking skin and then breakout. Then again, it allows you to buy all the new products coming out that you find interesting, lol.

[jaded-skys.livejournal.com]

Your skin will build up a resistance to whatever product you use if you keep using it for a really long time, so it's good to switch it up a bit every few months to prevent that.

[donutism.livejournal.com]

I don't really spend much money on Korean cosmetics. Japanese cosmetics on the other hand....

[lee-chikin.livejournal.com]

What are the major differences between the two types?

[empressmaruja.livejournal.com]

Would have helped if the OP included the name of the columnist (Rissa Mananquil) to the article. :)

[finchburg.livejournal.com]

How would this have helped? Mods don't require that the authors of sources be included in the submissions. But the link back to the source needs to clearly indicate the site/origin of the post.

ETA: What about Tingting and Lucy? Rissa wasn't the only author, according to the source (even if the section this comes from was answered by her).

[bumie.livejournal.com]

I just love the face shop

[annhh.livejournal.com]

I admire Koreans' passion for makeup, they have the best tips and advanced stuff. I'd love to shop makeup in Korea. I can't with online shops unless they're for hand cream or something

Men wearing makeup is fine by me. But one thing... to be honest, this is quite bothering:

how is he relevant here lol

[jaded-skys.livejournal.com]

He's the FaceShop's current model, why wouldn't he be relevant there?

[bishieaddict.livejournal.com]

I should remember to moisturize...too lazy though :/