So Ji Sub wants you to buy his lingerie

[loverboy.livejournal.com]

Actor So Ji-sub has been chosen as the new face of women's lingerie brand Vivien, making him the first man to ever model for a women's lingerie brand in Korea.

Even in the lingerie industry, it is a brave move as brands usually covet only the very top actresses to feature in their advertisements in order to draw attention from female consumers. Vivien is hoping its radical departure from convention will succeed by appealing to women from an emotional rather than sensual standpoint.

So, the former STORM jeans model whose pan-Asian appeal saw him star in the Chinese romantic comedy "Sophie's Revenge" with Zhang Ziyi two years ago, has lately been sought by companies to boost their sales. He has so far modeled for smartphones, IT products, electronic home appliances, consumer goods and beverages. Vivien's decision to use him confirms his position as one of the most sought after models in the country.

Meanwhile, So has been busy in recent months opening up his own coffee shop on July 22. Named partly after his management agency 51K, the cafe is located in Apgujeong-dong, in southern Seoul.

His latest movie role, a tragic love story about a former boxer who falls for a woman who is losing her eyesight, is slated for release this fall. The movie, "Only You," is likely to continue to add to his fan base of female audiences -- and consumers of lingerie.

source: The Chosunilbo

Comments

[rawfudge.livejournal.com]

"Vivien is hoping its radical departure from convention will succeed by appealing to women from an emotional rather than sensual standpoint."

lol

[aleexnews.livejournal.com]

he's so gorgeous i'd buy anything from him<3

[yumekanau.livejournal.com]

This.

*o*

[heartflood.livejournal.com]

Seconded.

[aeries-amethyst.livejournal.com]

Well...I'd rather see him in lingerie rather than any other plain old boring woman so it's all good ^o^

he probably has more curves than them anyways

this bundle of sexy right here...

[http://users.livejournal.com/__planitbremix/]

(http://tinypic.com?ref=5my88g)

[she-devil666.livejournal.com]

Post is irelevant without pics of him in his underwear. every time I see his name, my mind calls him the 'ass man' lol

[hellicoptajuuce.livejournal.com]

o dear god i googled it and dayum *instant boner* =_=

[she-devil666.livejournal.com]

lol i see it below. he will forever be known to me as the 'ass man' XD it's how i first saw him LOL and i LOVE your icon *0* every time i see it, i try not to stare.... for too long anyway ;D

[fate-otaku.livejournal.com]

I'd buy anything from him. ANYTHING. Gorgeous, flawless man.

[ebenetwo.livejournal.com]

buy our panties because you just ruined your current ones from fapping too hard to so ji sub

[kanbinayume.livejournal.com]

lmao A+
that would be me tho

[2cutelena.livejournal.com]

FUCK YES I WOULD BUY PANTIES FROM, FOR, OR WITH JI SUB OPPA. THEN WE HELP EACH OTHER GETTING THEM OFF...NO HAND ALLOWED.

*goes to actually read article*

[eliteseal.livejournal.com]

Can't wait to see him in panties and garter belt exposing his bulging crotch and smell of sexiness

[angelonair.livejournal.com]

Haven't seen the lingerie yet, but I want to buy some already.

[obeytheempress.livejournal.com]

Somehow, I really like the idea of Amanda selling lingerie. Maybe I just lime it cause it's So Ji Sub though.

[hellafun.livejournal.com]

i'd want to see a campaign with him in a sexy lace nightie, kthnxbye

[herro-kitty.livejournal.com]

Should have chosen Jang Geun Suk, he looked so natural in a bra :D

[hellicoptajuuce.livejournal.com]

found the pic of his ass

hngggggggg
(http://www.postimage.org/)

[kanbinayume.livejournal.com]

[kanbinayume.livejournal.com]

I would do anything for him tbh

[muffincrash.livejournal.com]

I am very, very, VERY creeped out that he's promoting WOMEN's underwear

[royalantares.livejournal.com]

LOLLLLLLLLLLLLLLLLLLLLLLL. I'd totally buy some booty shorts with his face on the ass.