[identity profile] ashiva.livejournal.com posting in [community profile] omonatheydid
We should be more discrete and modest when it comes to evaluating the popularity of Korean culture overseas.

With the rise in popularity of Korean television dramas and movies across Asian countries, the headlines of our newspapers invariably proclaim, “Hallyu (the Korean Wave) has conquered Asia.” When our K-pop group singers succeeded in attracting a huge crowd in Paris and London, our media once again declared, “K-pop has conquered Europe.” In fact, a K-pop entertainment agency representative rather audaciously announced at a press conference that, “We did what even Genghis Kahn couldn’t do.” Alas! He should have exercised discretion not to utter such an inconsiderate remark in public, which could provoke even supportive Europeans who favor Korean culture.

A few days ago, one of our television programs featured the popularity of Korean television dramas in Hawaii. The closing remark of the announcer was quite embarrassing, if not appalling: “We have conquered Europe already. Now it is the time for us to conquer the United States.” Granted he was referring to cultural, not military and territorial conquest, but his grandiose statement still sounded egregious. Our reporters tend to vastly exaggerate news that involves Korea’s popularity overseas. Contrary to their audacious declaration, the popularity of K-pop overseas has nothing to do with conquering a nation. Besides, our pop singers have performed only in two European countries so far.

Nevertheless, Korean newspapers these days seem to be determined to run a “Korea has conquered . . .” series. A few days ago, for example, a newspaper carried an article entitled, “Korean food has conquered the United Kingdom,” and another newspaper declared, “K-pop has recently conquered Europe, and Korean classical music has also conquered the world at the International Tchaikovsky Competition.” Reporters should be neutral, reporting only the objective truth. But our reporters always try to trigger nationalism and patriotism to draw readers’ attention.

Of course, we should acknowledge the enormous popularity of our pop culture in other countries. Korean television dramas are now widespread even in Middle Eastern countries, and Korean movies have won several major awards in international film festivals including the Berlin, Cannes and Venice film festivals. In addition, Korean pop singers are superb performers who can sing and dance simultaneously with amazing charm and elegance. And all of them are quite good-looking too.

Traditionally, the Korean people are talented in singing and dancing. They say that it runs in our blood. Today, we impress people around the world with our God-given musical skills. Moreover, Korea has a strong tradition of oral storytelling. It is no wonder that Korean television dramas have a strange charming effect that ensnares viewers. Once you begin to watch a show, you will become addicted and cannot walk away until the last episode. The storytelling skills of Korean scriptwriters are so exquisite that viewers cannot help but anxiously wait for the next episode to air. It is common for the streets of Korea to be nearly empty in the evenings when a popular television drama is on air. Amazingly, the same thing happens in some foreign countries, such as Uzbekistan and Kazakhstan. Through such phenomena, one can see the strong appeal and irresistible charm of Korean television dramas. When you turn on the TV these days, you are likely to find Western crime dramas occupying virtually all channels: “CSI,” “Criminal Minds,” “Missing,” “Law and Order,” “Closer to Home,” “NCIS,” “Identity,” “Leverage” and “Numbers,” to name but a few. Those who are fed up with the inundation of crime dramas may find Korean television dramas to be more humane and refreshing.

These days, Korean actors often appear in Hollywood movies as well. For example, Lee Byeong-heon appeared in “G.I. Joe: The Rise of Cobra,” Rain in “Speed Racer,” Shim Hyung-rae in “The Last Godfather,” and Jang Dong-gun in “The Warrior’s Way.” But that does not necessarily mean that Korean actors are conquering Hollywood. Chinese stars such as Jackie Chan, Zhang Ziyi and Chow Yun-fat have appeared in many major Hollywood movies, but we do not say that Chinese actors are conquering Hollywood.

A few weeks ago, a newspaper reporter called me to hear my opinion on the unexpected success of the Korean novelist Shin Kyung-sook’s “Please Look after Mom” in the States. While explaining the possible reasons for the success of the novel in the American book market, I mentioned that perhaps it did particularly well because many Korean-American readers purchased the book, or because Amy Chua’s recent bestseller, “Battle Hymn of the Tiger Mother” contributed to rising interest in Asian literature. But that was not the answer the reporter had expected me to say; she seemed to expect me to announce that Korean literature had now conquered the United States.

We should be more discrete and modest when it comes to evaluating the popularity of Korean culture overseas. Conquering a nation is an imperialistic act. Koreans are known to be hostile to cultural imperialism. How, then, can we try to conquer other countries, even if we mean cultural and metaphoric conquer? We should perceive the success of our cultural media as a type of cultural exchange or cross-cultural interaction instead.

By Kim Seong-kon

Kim Seong-kon, a professor of English at Seoul National University, is editor of the literary quarterly “21st Century Literature.” ―Ed.


Source: The Korea Herald

Date: 2011-07-05 12:58 pm (UTC)
From: [identity profile] coffee-ika.livejournal.com
“We did what even Genghis Kahn couldn’t do.” made me laugh lol.
and Traditionally, the Korean people are talented in singing and dancing. They say that it runs in our blood. o_o

lol so korea wants to conquer the world, ok.

Date: 2011-07-05 01:01 pm (UTC)
From: [identity profile] kimivalkyrie.livejournal.com
He's got some good points, I found this article interesting to read as he's still trying to say that Korean culture is doing well and being recognised internationally but isn't being completely hyperbolic about it.

But that was not the answer the reporter had expected me to say; she seemed to expect me to announce that Korean literature had now conquered the United States.

lol dying at this.

Date: 2011-07-05 01:03 pm (UTC)
From: [identity profile] xcherryblossomx.livejournal.com
IDK why they like using that world, pretty sure it is bad all over the world. I remember long long lessons about the difference between conquer vs colonization.

Date: 2011-07-05 01:08 pm (UTC)
From: [identity profile] lexafalu.livejournal.com
I like this Kim Seong-kon. The SK media has really been looking like idiots in my eyes lately with this "Super Hallyu conquers the world"; I'm glad somebody has some perspective.

Date: 2011-07-05 03:04 pm (UTC)
From: [identity profile] weaselbee.livejournal.com
i know, i feel like every other article i read is about hallyu. i'm sorry korea, you are popular, but you aren't THAT popular. the articles all sound so arrogant and exaggerated

Date: 2011-07-05 03:06 pm (UTC)

Date: 2011-07-05 01:20 pm (UTC)
From: [identity profile] atarashiiyoake.livejournal.com
They say that it runs in our blood.

LOL. Not sleeping and training until you master choreography might be, yeah.

I approve of this man's realistic views on things, though.

Date: 2011-07-05 01:56 pm (UTC)
From: [identity profile] yolleh.livejournal.com
I like this guy, he sounds very level headed.

It's true that k-pop is doing very well abroad but it's way too early to be stating that the culture is 'conquering' anything and to be honest, I don't particularly like that idiom.
The word 'conquer' is too militaristic for my liking and suggests that there was some struggle of sorts. Maybe I'm just being too sensitive though.

I also like kpop as it is. It's created a substantial fanbase by which all these countries are connected but it's still sort of, underground which still keeps it quite exclusive.

Traditionally, the Korean people are talented in singing and dancing. They say that it runs in our blood.
Yeah...no

Date: 2011-07-05 02:12 pm (UTC)
From: [identity profile] iamtheliquorr.livejournal.com
it's still sort of, underground which still keeps it quite exclusive.

I kind of like this too, tbh. I sometimes get burnt-out on American pop stars, even ones I like, if they're too overexposed. This is not to say K-Pop stars can't be overexposed, but I have to make an effort to keep up on Korean pop culture as opposed to it being something I'm bombarded with whether I like it or not.

And finding a K-pop fan irl is sort of exciting, like sighting a leprechaun or something. I found another Shinee fan at work once and I think our fangirling kind of scared the other people who were with us.

At the same time, though, I do grow kind of weary of getting mocked/side-eyed or having people think k-pop guys are women :/

double-edged sword

Date: 2011-07-05 03:31 pm (UTC)
From: [identity profile] yolleh.livejournal.com
There's definitely a novelty to kpop that I can't quite explain.
Whether it's in finding another kpopper irl (which always gets me squealing) or digging up information on my bias.

The amount of idiotic comments and downright slack I get for liking what I like is quite discouraging but it's still sort of worth it.

I also like the sub-culture that this had become for us. Think of the golmine of memes, macros and gifs we have that some people will die not knowing. It makes me feel like a part of something spiffy.

Date: 2011-07-05 03:32 pm (UTC)
From: [identity profile] yolleh.livejournal.com
I meant to say 'gold mine' :/

Date: 2011-07-05 02:58 pm (UTC)
From: [identity profile] shonen-key.livejournal.com
So talented that they need to train for 5+++ years in order to debut.

Date: 2011-07-05 02:04 pm (UTC)
From: [identity profile] k0dama.livejournal.com
Ah Korea, what are you going to do if this hanryu thing is just passing fad?

I wish we had less nationalism.

Date: 2011-07-05 02:07 pm (UTC)
From: [identity profile] iamtheliquorr.livejournal.com
A few days ago, one of our television programs featured the popularity of Korean television dramas in Hawaii

LOL no kidding, the popularity of them is ridic here. They actually sell k-drama DVD box sets at Long's.

I would be completely fine with k-pop taking over the world, but to declare it as such at this point in time is a tad bit premature, to say the least. I like this guy's perspective.

Date: 2011-07-06 12:32 am (UTC)
From: [identity profile] chunsakuma.livejournal.com
I'm convinced that the reason I got into K-pop and everything was because I lived in Hawaii at the time... I was channel-surfing and landed on one of the Korean channels that comes free with the cable there when a scene with Heechul from Loving You A Thousand Times happened to be playing, and it was all downhill from there. lol.

Date: 2011-07-05 02:19 pm (UTC)
From: [identity profile] ghost-whisper.livejournal.com
Finally someone with their head on straight.
I found this article quite amusing, as it really puts the hyperbolic raptures of the Korean news media out there. Presence =/= Master and Commander, lol.

Date: 2011-07-05 02:41 pm (UTC)
From: [identity profile] audiograms.livejournal.com
he sounds like a proper journalist, not a writer spouting propaganda. I like that he kept thins in a Korean cultural context.

Date: 2011-07-05 02:41 pm (UTC)
From: [identity profile] gardenintheair.livejournal.com
finally someone in Korea who speaks the truth.

Date: 2011-07-05 02:50 pm (UTC)
From: [identity profile] thewarpedmelody.livejournal.com
Finally a decent writer in Korea.
I would say this guy has conquered sanity in Korea

Date: 2011-07-05 03:06 pm (UTC)
From: [identity profile] shonen-key.livejournal.com
I like what he said in this article, well, 5th paragraph kinda made me go ".. okayyyy .__." I'd take Criminal Minds, Leverage and Law & Order over any Kdramas, thank you very much.

I'm really turned off by Kmedia that tends to exaggerate and boasting Halyu stars' success. Even fans of the artists also tend to report the same way in their blogs etc. It won't hurt to be more humble, sheesh.

Date: 2011-07-05 03:42 pm (UTC)
From: [identity profile] niav.livejournal.com
yeahhhh, I think the majority of the article is spot-on, especially his last paragraph, but I did kind of raise an eyebrow at: The storytelling skills of Korean scriptwriters are so exquisite that viewers cannot help but anxiously wait for the next episode to air. It is common for the streets of Korea to be nearly empty in the evenings when a popular television drama is on air.

I mean, I know that's true for many people, but not for everyone, bro. Personally I have never been able to get through a single kdrama, despite giving plenty of them a go. They're just not for me.

Date: 2011-07-05 03:45 pm (UTC)
From: [identity profile] shonen-key.livejournal.com
I prefer Kmovies than Kdramas, tbh

Date: 2011-07-05 04:33 pm (UTC)
From: [identity profile] belintuchiha.livejournal.com
Mind recommend some? I always wanted to watch some kdramas but never really knew what I could watch lol

Date: 2011-07-05 05:42 pm (UTC)
From: [identity profile] shonen-key.livejournal.com
Ack, I can't recommend much kdrama since I rarely watch them ^^;;

However, I do like Evasive Inquiry Agency (http://wiki.d-addicts.com/Evasive_Inquiry_Agency). Perhaps you can give it a try?

Date: 2011-07-05 05:57 pm (UTC)
From: [identity profile] belintuchiha.livejournal.com
Lol sorry omg I ment k movies! LOL sorry

Date: 2011-07-05 06:22 pm (UTC)
From: [identity profile] k0dama.livejournal.com
Swiri (쉬리) is a popular (romance) movie.
Arahan is a fun comedy with action.

Date: 2011-07-05 04:22 pm (UTC)
From: [identity profile] embroideredkiss.livejournal.com
“Korean food has conquered the United Kingdom,”

C'mon son, that's not even a little bit true.

Date: 2011-07-05 04:35 pm (UTC)
From: [identity profile] devilstay.livejournal.com
lol!!!! The only food to conquer here are Indian and Chinese, there is a take-away at the end of every mother fucking road.

Date: 2011-07-05 06:40 pm (UTC)
From: [identity profile] embroideredkiss.livejournal.com
Ikr? I just googled my nearest Korean restaurant, it's in London. I am in Birmingham. 'nuff said.

Date: 2011-07-05 04:29 pm (UTC)
From: [identity profile] belintuchiha.livejournal.com
I do believe somehow that maybe Korea IS trying to conquer the world. LOL maybe not to that extent but close!
My korean book says how the goal of South Korea is to make the korean language as english, one of the international languages most used in the world. LOL (I found this the only reason why korean classes in my city are totally free) ..
Maybe is just my imagination, but who knows :O

Date: 2011-07-05 04:33 pm (UTC)
From: [identity profile] asth77.livejournal.com
All countries wish their language to be spread, because languages die if they are not spread among enough poeple.

Date: 2011-07-05 04:32 pm (UTC)
From: [identity profile] devilstay.livejournal.com
I agree with what this guy is saying for the most part, but I don't get why people on here who read translated newspaper articles, take it all so seriously. I mean...it's the media, when have they done anything but exaggerate and often lie. America has Fox News, Britain has The Sun. You should only take it with a grain of salt and we don't know which Korean newspapers are know for their quality reporting.

In my opinion it's more tiring to read the same outrage every single time a newspaper comes out saying that 'KPOP is taking over the world', than the actual articles, because common sense tells me that the articles have been badly researched, and that the people who matter i.e. Idols/Company, want to become more famous in Europe/America etc, but are aware that they aren't even halve way there yet.

Date: 2011-07-05 04:39 pm (UTC)
From: [identity profile] asth77.livejournal.com
The medias have the power of information, which is huge and can be used as a way to manipulate poeple. And poeple can believe the things you would laugh about. That's why no matter what is the media's opinion, it's important that it is based on facts.

Date: 2011-07-05 04:56 pm (UTC)
From: [identity profile] devilstay.livejournal.com
Yeah, you're right. I wasn't trying to dismiss that though. It's just my own feelings about the fact that when people get angry about the Korean media, often they tend to also dismiss the fact that KPOP has expanded outside of Asia in a very small way. It always seems like the arguments becomes 'Korea this', or 'Korea that' as though the media exaggerating and telling lies is just a Korean thing. I just find it annoying, but that's why I've began to stay away from articles about KPOPs 'world conquering' abilities.

I'm not sure if you get what I'm trying to say...

Date: 2011-07-06 12:12 am (UTC)
From: [identity profile] ur-a-funny-1.livejournal.com
/butting in

It always seems like the arguments becomes 'Korea this', or 'Korea that' as though the media exaggerating and telling lies is just a Korean thing. I just find it annoying

MTE! i totally agree so hard. seriously! there are so many badly researched or sensationalised pieces out there that, really, people should realise this issue has got nothing to do with nationality or race or even which language is used - the media is the media is the media and there will be exaggerations and word-twisting and all sorts of things that are just plain WRONG because the media is a BUSINESS and so their interests are not in factual reporting as such (very very disappointing but true) but in publishing whatever sells.

Date: 2011-07-05 07:02 pm (UTC)
From: [identity profile] aabass89.livejournal.com
hear hear!

Date: 2011-07-05 07:28 pm (UTC)
From: [identity profile] the-erotomanic.livejournal.com
did the author use the word discrete correctly?

Date: 2011-07-06 12:20 am (UTC)
From: [identity profile] ur-a-funny-1.livejournal.com
I think it's a typo or they fell into the common mistake of mixing two words up - discrete means seperate/distinct and discreet means subtle, and the author was using the second meaning here.

Date: 2011-07-05 10:07 pm (UTC)
From: [identity profile] hurryupthecakes.livejournal.com
Right on, brother. A+ for actual journalism!

Date: 2011-07-05 10:19 pm (UTC)
From: [identity profile] itsanthonybitch.livejournal.com
Conquering the world? ~looks at Boa's english debut sales~ Okay korean media

Date: 2011-07-05 11:27 pm (UTC)
From: [identity profile] 691979082.livejournal.com
Great article. I don't think a lot of journalists realize how ridiculous "Kpop conquered Europe!" sounds to foreign readers. And if they want to keep making headway outside of Korea, its definitely something they should take into consideration. You are good job, professor. (^.^)b

Date: 2011-07-06 03:23 am (UTC)
From: [identity profile] katzsong.livejournal.com
Mr. Kim Seong-kon, you have partially restored my hope on Kpop culture...somehow :P we need more level-headed people here :)

The storytelling skills of Korean scriptwriters are so exquisite that viewers cannot help but anxiously wait for the next episode to air.

Well, not ALL Korean scriptwriters are that good, but I admit some of their drama are awesome. Some are just....cliche.

and although I love Jang Dong Gun and Rain (in Ninja Assasin), but comparing them to Jacky Chan and Chow Yun Fat is just...not quite right imo, considering that those Chinese actors have been in the Hollywood game much longer and more popular. But yeah, looking for a comparison (with the same level of seniority) with Korean Actors is kinda difficult, I understand.

and btw, do all of that nationalism and patriotism really works? Is it upgrading sales record or what? Is it improving the artists welfare? Or is it just for show?

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