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omonatheydid
SM Entertainment's Zhang Liyin is confirmed to no longer represent Eithtoo, the Chinese clothing company who recently featured her along with SHINee and f(x). On a press release sent by Eithtoo yesterday, they have announced their decision to withdraw Zhang Liyin as one of their product endorsers.
According to the company, they originally asked for SHINee and f(x) to represent their brand but due to f(x) Amber's injury at the time of the campaign, they decided to make Liyin her replacement. The replacement was decided based on the male and female ratio of the advertisement and it was revealed that they asked fans for their opinions on who would be best as Amber's replacement.
Currently promoting with f(x) in various music shows back in South Korea, it was also confirmed that Amber will be returning to promotional activities including Eithtoo's new campaigns.
As for Zhang Liyin, SM Entertainment has decided that the brand did not suit her and will not longer represent them in their new campaigns and events. Closing their press release, Eithtoo apologized to Zhang Liyin's fans for her withdrawal and for not renewing her contract.
This has not been the first time the brand has apologized to her fans, after they previously introduced Zhang Liyin as a member of f(x) on their updates via Weibo at the beginning of their advertisement campaign.
What are your thoughts on Zhang Liyin leaving Eithtoo and being Amber's replacement?
Source: Koreaboo, Chocolyn, Eithtoo's Weibo
This is nothing surprising but it's disappointing to read, "SM decided the brand did not suit her"...
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Date: 2011-07-05 12:46 am (UTC)no subject
Date: 2011-07-05 01:50 am (UTC)no subject
Date: 2011-07-05 12:22 pm (UTC)no subject
Date: 2011-07-05 12:46 am (UTC)no subject
Date: 2011-07-05 12:48 am (UTC)no subject
Date: 2011-07-05 12:49 am (UTC)For me, withdrawing her from the clothing brand is a load of bull. Now I'm hating SMe more T.T
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Date: 2011-07-05 12:54 am (UTC)no subject
Date: 2011-07-05 12:53 am (UTC)no subject
Date: 2011-07-05 12:53 am (UTC)no subject
Date: 2011-07-05 03:11 am (UTC)no subject
Date: 2011-07-05 03:36 am (UTC)no subject
Date: 2011-07-05 12:24 pm (UTC)no subject
Date: 2011-07-05 12:54 am (UTC)no subject
Date: 2011-07-05 12:54 am (UTC)SM doing nothing for ZLY again..
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Date: 2011-07-05 12:54 am (UTC)no subject
Date: 2011-07-05 01:36 am (UTC)no subject
Date: 2011-07-05 12:24 pm (UTC)no subject
Date: 2011-07-05 12:54 am (UTC)SM Entertainment decided that Zhang Liyin's image did not suit the brand
poor Liyin :'C this was her first endorsement.
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Date: 2011-07-05 12:56 am (UTC)no subject
Date: 2011-07-05 01:00 am (UTC)omg sorry bb ;~~~~;
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Date: 2011-07-05 12:25 pm (UTC)no subject
Date: 2011-07-05 01:02 am (UTC)And wth it's a Chinese brand of clothing...one would think that they would use this opportunity to pimp out their Chinese soloist..
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Date: 2011-07-05 01:06 am (UTC)sorry, but zly didn't fit into shinee's and f(x)'s image :\ she always did look like the odd one out, and she didn't even do the dance sequence with them.
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Date: 2011-07-05 01:08 am (UTC)it's just that Liyin can never get a break and that's just pretty sad.
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Date: 2011-07-05 01:15 am (UTC)no subject
Date: 2011-07-05 01:16 am (UTC)no subject
Date: 2011-07-05 01:06 am (UTC)no subject
Date: 2011-07-05 01:23 am (UTC)no subject
Date: 2011-07-05 01:53 am (UTC)no subject
Date: 2011-07-05 02:02 am (UTC)She's so young, it would fit her so much better with a more youthful concept. I hope they get their act together and give her the god damn promotions she's been lacking. + i think a korean comeback would be good... Not enough solo artists promoting right now, she'll bring something new to the kpop scene with her amazing voice.
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Date: 2011-07-05 02:09 am (UTC)no subject
Date: 2011-07-05 02:33 am (UTC)That the best promotion for ZLY. Look what that show do to Hyorin.
Girl with big talent like them should be recognize!!
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Date: 2011-07-05 03:41 am (UTC)no subject
Date: 2011-07-05 04:32 am (UTC)idk why sme screw her career tbh. She had big through and they seem to heavily promote her at the beginning, then it went down from there.
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Date: 2011-07-05 05:18 am (UTC)no subject
Date: 2011-07-05 03:14 am (UTC)no subject
Date: 2011-07-05 03:45 am (UTC)no subject
Date: 2011-07-05 03:26 am (UTC)no subject
Date: 2011-07-05 03:46 am (UTC)A month ago, she posted links to some of her old videos on her Weibo and said she missed the "Y(Why)" era =/
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Date: 2011-07-05 10:43 pm (UTC)when will she be full out active like f(x) or shinee?
why did the company even signed her if all they do is put her away?
goodness, it makes me angry
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Date: 2011-07-05 03:43 am (UTC)no subject
Date: 2011-07-05 05:03 am (UTC)Good luck to her though.
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Date: 2011-07-05 07:52 am (UTC)no subject
Date: 2011-07-05 05:54 am (UTC)no subject
Date: 2011-07-05 09:59 am (UTC)no subject
Date: 2011-07-05 09:59 am (UTC)she alone is better than half of the kpop stars out there!
now SM should give her a decent comeback for a change!
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Date: 2011-07-06 01:06 am (UTC)That seems to be my reaction to everything I read about Liyin. SM is so uninterested in her. I have long since given up on them doing anything seriously with her anymore. I just feel so badly for her, stuck wasting away in a company that couldn't care less about her. She's so talented, it's a real shame.
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Date: 2011-07-06 01:14 am (UTC)