Forget About Kimchi, Here Comes Brownie

[unreal.livejournal.com]

Guess what’s the new hottest omiyage (gift in Japanese) from South Korea? A brownie. A big box of processed brownies at that.

Recently, a video of two Japanese girls’ shopping activity has gone viral on YouTube. In the video, apparently shot by a South Korean shopper and viewed more than 146,000 times, the women stack up boxes of Market O’s Real Brownie in three big carts.


According to Lotte Mart, one of the biggest supermarket chains in South Korea and the one in the video, the chocolate brownie is indeed a huge hit. For the past six months, it has been the best selling product among Japanese customers.

The trend is notable because the store, and its Seoul Station outlet in particular, is one of the most visited shopping destinations by Japanese tourists.

Its Seoul Station outlet has around 1,300-1,400 daily Japanese visitors, or about 60~70 percent of all foreign visitors, largely due to its close proximity to popular tourist areas including Myeongdong, a famous shopping district, department stores, and hotels.

The popularity of the cookies drove Lotte Mart and Orion Co., the confectionary company that makes them, into catering to the specific needs of the Japanese customers. Last September, the two launched a special large package that is only available at the aforementioned outlet at W16,000 ($15).

Source: wall street journal

Comments

[cotxpaxi.livejournal.com]

seriously, seen this first hand. hahaha

[sglitzys.livejournal.com]

I buy it base on the look of the box alone.

[dysphoriia.livejournal.com]

i saw that vid, i was confused.

[spread.livejournal.com]

Jesus be a fence around me..

[xredada.livejournal.com]

Where's the video?

I actually read the whole article twice and click on the source but to no avail.

[xredada.livejournal.com]

Oh NVM.

Thank you person above ^^

[hitme.livejournal.com]

need to try these asap

[jaded-skys.livejournal.com]

late, but tbqh, they taste dry and gross.

[erbalurbal.livejournal.com]

do they have crack in them? why are people going crazy for brownies in a box?

[itangeisha.livejournal.com]

those are basic, there's not a lot in the box and they're expensive for the amount. for us omonians, i think it's pretty incredible because we all have tasty brownies imo.

japan doesnt have brownies? e_e

[goshipgurl.livejournal.com]

apparently japan doesnt sell a lot of things, i even heard they dont sell tampons there.

[dilettantka.livejournal.com]

gluten allergy? :[ I'm allergic to walnuts, which American brownies tend to have in them... boo

[goshipgurl.livejournal.com]

well i can see why they do this, other people do the same when they're in the states and see food that they dont sell in their homecountry. i would totally buy half of an american grocery shop just to get the food that they dont sell here

[goshipgurl.livejournal.com]

or wait i know why these girls are buying those, arent these the brownies that 2PM advertised? maybe they think they get a free 2PM member in one of those boxes

[blastoise.livejournal.com]

i want some fuqin brownies now

[kanbinayume.livejournal.com]

lol why?

[soundczech.livejournal.com]

but they're not even good brownies...

[samenashi.livejournal.com]

how would you know?

[yolleh.livejournal.com]

They look exactly like this pack of brownies that I saw at Sasa in Hong Kong that claimed to make your boobs up to 2 sizes bigger.

[smilecarnival.livejournal.com]

~~~~MIRACLE GROW~~~~

[gunsandsmoke.livejournal.com]

these brownies taste like shit, earthy mud shit


they probably put low-grade weed in them tbh

[lydzi.livejournal.com]

Viral publicity. It always work somehow.

[hellodee16.livejournal.com]

those girls need to know what real good brownies taste like tbh.

[miss-noetic.livejournal.com]

omg..i found these at a local korean super market and got them because simon and martina liked them.

they were NOT good.

[aleexnews.livejournal.com]

i feel like making brownies and giving them some cause i've tasted these from market O and they're not even good. they look good but the taste is the total opposite.

[elizajet.livejournal.com]

Dude, they are pretty nasty. And there's like 2 in a box for $2 roughly. That said, I do get it. Japanese omiyage is all about novelty, and that's pretty interesting, it's a product they don't have and the packaging is qt.

[endless-purple.livejournal.com]

I've had this before, and it's not too bad at all. However, it's really expensive for what it is, since I got mines for almost $5 a box. I've had better brownies though for a cheaper price. #justsaying

[dilettantka.livejournal.com]

Uh, somebody needs to tell those girls you can buy them in Japan now. I forget which convenience store has them, but yeah.

[dilettantka.livejournal.com]

also, super-sweet brownies would not go over as well in Japan because most people don't eat stuff like that, so they might taste bland or dry compared to what Westerners are used to.

(Surprise!! people in different parts of the world have different tastes!)

[moldface.livejournal.com]

my southern brownies are all the craze in these parts. i need to visit japan one day!

[pladpuss.livejournal.com]

My friend gave me one of those I literally spat it right out lol it taste like mud.

[smilecarnival.livejournal.com]

why so many tho?

[akaich0u.livejournal.com]

Yeah ok, but we all know who the real star of the Korean pastry industry is.


(source: everyone i knew at college, korean and otherwise, who had more boxes of these than they did cereal....literally everyone)

[newlines.livejournal.com]

I LOVE CHOCOPIES.

one time my brother bought chocopies from a different brand and my grandma was upset with him, she was all like "you bought the wrong ones!!" cool story, bro, i know.