DSPoor gets sued for "disrupting society" ahmahgawd!!!

[notyourgeisha.livejournal.com]

Citing that the five-member group KARA broke their contract by “damaging the company’s brand image by disrupting society” (loooooooooooooool), clothing brand ASK revealed on the 24th that they had decided to seek 445 million won (around $400,000 USD) in damages from KARA’s parent company, DSP Media.

“The reason why we seek celebrity endorsements is to give off a positive image,” said in a statement by Real Company, the parent company behind ASK. Although KARA was scheduled to have six rounds of photo shoots with the company, they were only able to shoot only once because of the groups lawsuit against DSP Media.

“We found ourselves as a brand using a divided girl group as our endorsement models,” Real Company stated. Continuing they stated, “We suffered a lot of damage since it was too late to start searching for another model.”

ASK had struck a deal valued at about 380 million won (around $360,000 USD) in June last year, but was forced to cancel it this April amid the controversy surrounding KARA’s lawsuit.


Think of the societal costs, everyone!!! The lack of Hara/Cole pairing is causing kids to jump off roof tops T__T
Quick conversion: this is ~$40k USD.
In all seriousness this was very expected and just standard business operations - contract gets breached, prepare the lawyers, plus the amount isn't too extravagant (once you add in the lawyer fees, brand name damage costs, blah blah etc. etc.).

Super angry that we could have had five more sets of sexy sexy sexy Kara photoshoots though, those bastards >:(

AKP, Nate

Comments

[lysblack.livejournal.com]

i loled so hard on my twitter because of that, the 'by disrupting society' killed me.

[cher-ex3.livejournal.com]

If I had a penny for every time a company dropped their endorser for “damaging the company’s brand image by disrupting society”...

[love-keiko.livejournal.com]

you'd be able to pay for world peace

[killclosedrown.livejournal.com]

Loooooooool whut. Couldn't they have just sued because KARA didn't complete all parts of their contract? Why add the ridiculous "by disrupting society" clause?

[steeele.livejournal.com]

[notyourgeisha.livejournal.com]

it's pretty much a cover up for this blatant species discrimination. Hara should sue at the intergalactic court of justice tbqh.

[steeele.livejournal.com]

Her people will not be happy that Earth is treating their princess in this manner, intergalactic justice will prevail..

[notyourgeisha.livejournal.com]

Young Hara, age 11, with her wolfinian body guard

[steeele.livejournal.com]

I envy their close relationship..

ps. I feel like twitter blocked you or smthing cos I don't see you on my timeline..

[notyourgeisha.livejournal.com]

sobs I @ed you ;~;

[kiku-cha8-8.livejournal.com]

boo fucking hoo

as if other celebs haven't been dropped from endorsements

[neumi.livejournal.com]

judging from the picture, their clothes weren't gonna be a hit anyway. they should have ASKed a designer for some help.

[nobodyelse-care.livejournal.com]

Did I read that right? Disrupting society? What? Can someone please explain how..? You know what? F**k this, I'm gonna listen to Mister.

[baboboy.livejournal.com]

LMAO!

[royalantares.livejournal.com]

Uhhh.

[perfume.livejournal.com]

tbh, besides Karaya, ASK had the best stylists KARA worked with on any clothing company. Such a shame :C

[honeebs.livejournal.com]

It's business don't take it personal, they signed a contract and shit happened. Their issues made some srs ripples.

[pivotandsway.livejournal.com]

ugh

[loveholic198.livejournal.com]

Disrupting society? That's their reason for suing? /rolleyes

[sora501.livejournal.com]

LOL #1 TROLL