The staggering cost of 2NE1’s “Lonely” MV outfits revealed!

[kishikiari.livejournal.com]

 

The expensive outfits for 2NE1’s “Lonely” music video has generated a ton of conversation recently and for good reason!

The clothes worn in their latest music video are pieces from the French brand “Balmain“, which was launched in 1945 by French designer Pierre Balmain. In 2006, Christophe Decarnin became the director, and for the past few years, Balmain has become a hot trend in the fashion world.

Musicians such as Kanye West, Madonna, Beyonce, and Rihanna have worn items from their line. Currently, Balmain is one of the most expensive high-end brands.

They have also been chosen as Big Bang and 2NE1’s favorite brands for their one-of-a-kind art-like designs and their exceptional details.

A representative said:

“Not only is it expensive, but it is a designer label that rarely provides wardrobe to celebrities. Occasionally, fashionable actors receive sponsored pieces for special award ceremony-like events, but favorably, 2NE1 has been the only singers to receive sponsored pieces for the past few years.“

The total cost of 2NE1’s wardrobe for their “Lonely” music video comes out to about 200 million won (~$183,800 USD), but the production costs of the music came in lower at 150 million won (~$137,800 USD). Therefore, the wardrobe for the music video actually exceeded the production costs for the music!

This type of dedication to their outfits is nothing new though, as Park Bom previously received much attention for the $20,000 Alexander McQueen dress in her “Don’t Cry” music video.

Source: OSEN via Nate + allkpop

Comments

[honeebs.livejournal.com]

OH glad that was cleared up.
LW

[hongkish.livejournal.com]

mte...

[audiograms.livejournal.com]

And they look flawless~ get it YG, tired of seeing idols on clothes I can buy off Zipia

[yolleh.livejournal.com]

Is Zipia affordable?

[hpn88.livejournal.com]

i loved dara's green outfit and cl's styling. flawless

so? unless i'm missing something...

[luvey.livejournal.com]

doesn't usually production costs usually include the clothes? therefore if the wardrobe exceeds the price of the productions costs, doesn't this mean that the clothes were loaned to the group since they have received sponsored pieces in the past?

Re: so? unless i'm missing something...

[oldwillow-brook.livejournal.com]

Yes. Because it would be really really dumb to have better clothing than a better set.

And that's a ridiculous amount of money to spend on clothing for a 5 minute MV.

[lysblack.livejournal.com]

i love how YG loves to flaunt the amount money used. rme as always.

[kiku-cha8-8.livejournal.com]

no they do it quite often. the other companies do it as well but YG more often i think.

[asteri5k.livejournal.com]

It's sponsored. YG didnt spend a dime on the outfits. Surprised that Balmain loaned them though; but I guess if Mcqueen did..

[dudette-in-town.livejournal.com]

I love Balmain, as tacky as they are.

[tugtugbeds.livejournal.com]

let's not forget:

1,625 USD

[cauliflower346.livejournal.com]

.......................

[itangeisha.livejournal.com]

confusing article is confusing but i read ygl's one andi got it.
the clothes were fantastic.

[weaselbee.livejournal.com]

ridic

[kiku-cha8-8.livejournal.com]

YG has designer clothes in their pvs. okay, thanks for notifying me.

i do like those balmain jackets they were wearing. as highly impractical they are

[xoxgoodbye.livejournal.com]

I used to think Balmain was nice, but I feel like I've seen the same clothes way too many times

[the-erotomanic.livejournal.com]

isn't christophe decarnin in a mental institution now?

anyhoo, i kinda think that balmain is not really designed for cl's and minji's bodies. they're curvier than the usual balmain woman.

but interestingly enough, when i watched the video, the clothes really didn't stand out to me. i was more interested at their faces. i was looking at minji's new hairstyle framing her face differently, cl's turban and how she reminds me of key, dara's changing hairstyles, and bom's, uh... plastic surgery.

[a-perfect-shade.livejournal.com]

i didn't even notice the clothes lol. what a waste.

[mandarinita.livejournal.com]

Such a waste of money on something that didn't stand out, tbqh.

[kekeke0-o.livejournal.com]

except they barely spent anything since the balmain pieces were sponsored so.....

[ashiva.livejournal.com]

Except YGE didn't really pay for the clothing, so it isn't really a cost for them. Anyhow YGE's really good at getting expensive stuff for their MVs for free or cheaply or even getting someone else to finance most of the MV with a product placement deal.

[aloakley.livejournal.com]

lol at how it sounds like they actually bought anything. those jackets are so impractical though i loved all of dara's outfits

[lovejae23.livejournal.com]

usually i love fashion and ogle at beautiful clothes, but that much money...?
damn.

[electrogirlluna.livejournal.com]

Lol most, if not all, were probably just pulled out.

[renai21.livejournal.com]

actually it's the first time I liked their styling.

[epona.livejournal.com]

more bragging from yg basically.

why do we care.

[uniqlos.livejournal.com]

are they trying to make emmanuelle alt like them or something.

[stormsandsins.livejournal.com]

Eh? Are you talking about the porn soul-swapping (or whatever it was) movies?

[talklikeazombie.livejournal.com]

You know what would be something to really boast about? Making normal cheap clothes look just as good if not better.

[carissajv.livejournal.com]

This, plus I didn't like the song as much as a lot of others did D:

[a-perfect-shade.livejournal.com]

i wish they'd have used those clothes on a song that wasn't so boring.

[pinkinmoon.livejournal.com]

i never even notice kpop stars' outfits until their companies bring up how much they cost. they need to learn to wear them better

[dysphoriia.livejournal.com]

there you go again, bragging yg.

fashion conscious ppl would've and do notice the clothes, whether it's ugly or not.