This is an IU post! ♥
2011-05-01 05:03 pm![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
laisseli.livejournal.com posting in ![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
omonatheydid KBS 'At Your Command', IU appears on show without makeup and jumps rope with Lee Soo Geun
On the KBS 2TV show 'At Your Command', a startled IU jumped rope as a couple with Lee Soo Geun and appeared on the show without any makeup on.
Singer IU showed great professional spirit when she had to make a sudden appearance on the show which was broadcasted on April 30th. During the recent recording of the show, Lee Soo Geun received the mission to "jump rope as a couple for 10 times with an entertainer of the opposite gender". While looking for his heroine, he discovered IU who happened to be at the broadcasting station for a radio recording without any makeup on and hastily casted her into the show.
Looking around the KBS Radio Open Studio and seeing that IU was just in time to appear as a guest, Lee Soo Geun stealthily carried out his attack. IU who was 100% free of makeup and wearing spectacles was completely caught off guard by the attack.
However, she casted aside the fact that she had no makeup on and showcased great teamwork with Lee Soo Geun to complete the mission successfully, creating a cordial atmosphere.
Meanwhile, viewers commented, "IU looks really pretty", "Other idols would probably escape from the situation. If I had no makeup on, I would be running away", "Lee Soo Geun caught a big fish keke", "Even without makeup she is of goddess status. IU is the best", and other warm responses, not hesitating to compliment IU for her behaviour.
Translation: squishyblob @ WeHeartIU
Sources: newsen, tv report, mk via nate, 1004iu
IU performs movie OST, transforming production briefing into concert venue
IU unfolded her first movie OST stage wonderfully.
On April 25th, a cute angel arrived at Seoul's Kumho Art Hall, where the upcoming animation movie, 'Leafie, A Hen Into The Wild', held its production briefing. On this day, IU performed the movie OST 'Melody of the Wind' and showcased her powerful vocals surpassing that of 'Good Day' previously, enrapturing the reporters present at the event with her skillful handling of the high notes.
After her performance, IU said, "This is the first time I'm taking up the challenge of a movie OST. I'm glad to have been part of this", and greeted everyone shyly.
The movie is scheduled to be released in July 2011.
Translation: squishyblob @ WeHeartIU
Sources: Newsen, Sports Seoul, TVreport via Nate, IUBUNNY
'Heroes' IU comes in first place in popularity vote among both PDs and teenagers
IU won first place in a popularity vote held on SBS programme 'Heroes' which was broadcasted on April 24th.
During the show, the members set out on a final journey for the announcement of the results of the popularity vote and IU received popularity ratings of 26% and 24.7% from teenagers and SBS PD (118 voters) respectively, therefore coming in first place.
Netizens who watched the broadcast gave opinions such as, "IU is the trend after all", "even the PDs acknowledge IU" and "she appeals to not only teenagers but other age groups as well".
Meanwhile, the final episode of 'Heroes' will be broadcasted on May 1st.
Translation: squishyblob @ WeHeartIU
Source: fnnews via nate
Original Article
The cheaper option is inferior? IU vs Kim Yuna
Such reasoning doesn't seem to work in the advertising industry. Rather than stars who require high endorsement fees, those who require relatively lower fees are producing stronger advertising impacts.
In February 2011, singer IU and Kim Yuna were both chosen as models for Samsung Anycall's Galaxy S series, endorsing the 'Hoppin' and 'Wave II' models respectively, but reactions to their endorsements differed significantly.
According to sources from the advertising industry, IU is worth 200 million won ($185,000 USD) in endorsement fees, while Kim Yuna is worth almost 5 times more, at 1000 million won ($925,000 USD).
However, netizens who have seen the CFs gave responses such as, "No matter how we look at it, as IU receives attention from her uncle fans, she emerges as the winner in this series of advertisements" and "The nation's little sister is now IU".
Kyung Won Sik, Director of Korea's Consumer Mind Strategic Research Institute, explained, "If there is double casting of models, inevitably, such a phenomenon will occur" and "even though you may be advertising for just one brand, from the consumer perspective, their preferences for CF models and content will be divided."
(Parts of the article irrelevant to IU were omitted from the translation.)
Translation: squishyblob @ WeHeartIU
Source: Hankyung via Nate
IU increases Mexicana sales, up more than 30% from last year
The power of idol groups is sweeping across the franchise fried chicken industry. For the chicken brand market, it’s difficult to find anyone as appealing as an ‘idol’ to teenage or family consumers.
With all the top brands, such as Mexicana, Goobne, MasDay Chicken, BBQ, BHC and HotSun Chicken employing idols as their company sponsors, the fierce battle within the chicken industry has begun.
Mexicana chose IU as their 2011 model, using such fierce marketing tactics such as diaries and bromides. IU is an idol who is loved by the entire generation. Not only through singing but acting as well, her strong point lies in her friendly image as the ‘Nation’s Little Sister.’ A PR representative stated “Last month’s sales are up 30% from the same period as the previous year, meaning the ‘IU Effect’ is clearly visible.”
Translation: squishyblob @ WeHeartIU.com, janeberryblue @ WeHeartIU.com
Source: HanKyung
Seulong “I was caught in the middle of a debate over college between IU and her mom”
Seulong revealed an episode where he was caught in a sticky situation between IU and her mother.
On the April 11th broadcast of ‘Night After Night,’ 2PM’s Taecyeon and Wooyoung appeared along with 2AM’s Seulong, revealing behind-the-scenes stories from their lives as ‘Actor-dols’.
Prior to Seulong’s confession, Wooyoung had revealed how he “got played by IU” into paying for a $600 ribeye meal.
Meanwhile, Seulong also revealed an incident with IU involving a dinner. Seulong stated “IU’s mother treated me to ribeye. Back when we were both promoting ‘Nagging,’ I had promised to attend a festival at IU’s school.”
So after the performance, the two met with IU’s mother for the ribeye dinner. Seulong revealed “Then, IU and her mother were fighting over the issue of her not pursuing a college education. Because I was caught in the middle of this, I was so worried that I couldn’t tell whether the ribeye was going into my mouth or up my nose.”
To this, Seulong further revealed “On one hand, IU was asking me to help convince her mother, while her mother was asking me to talk some sense into IU.”
Recently, IU had made the decision to forego attending college in an effort to focus on her career.
Translation: janeberryblue @ WeHeartIU.com
Source: Newsen 1 2
IU gives strength to Suwon FC to help put an end to their consecutive defeats
Suwon Samsung Football Club, which has suffered two consecutive losses, has enlisted the help of IU to give their team strength.
On May 7th, IU will be performing during the Hyundai Oilbank 2011 K-League 9th round match held at the Suwon World Cup Stadium, between Suwon Samsung Bluewings and Chunnam Dragons.
On this day, IU will be wearing Suwon's sapphire blue uniform. During the half-time performance, she will be making an appearance with these sapphire blue "wings" (representing the Samsung Bluewings team) and singing her widely popular songs, 'Good Day' and 'Marshmallow'.
To build rapport with the Suwon FC fans, she will also be leading them in singing the Beatles' song "Yellow Submarine" to wish for their team's victory. Last year, Suwon FC also invited Uee, Kim Yuna, Han Hyo Joo, Han Ga In, Kara, and other female sports stars and entertainers to get closer to their fans.
Among them, girl group Kara performed twice and brought good luck for the Suwon team to help them emerge victorious. Kara was hereafter dubbed as 'goddesses of victory'. This year, Suwon is silently wishing that IU will become their 'goddess of victory'.
Last month, on April 24th, during a video interview played during their match against Gyeongnam FC, IU motivated the team with the message, "Bluewings oppas way to go! If '3-level high note' IU comes, you should have no problems getting 3 goals right? Aja aja aja!! Goal! Goal! Goal! Bluewings fighting!"
Translation: squishyblob @ WeHeartIU
Source: Joy News via Nate
Perfect, ethereal creature ♥
On the KBS 2TV show 'At Your Command', a startled IU jumped rope as a couple with Lee Soo Geun and appeared on the show without any makeup on.
Singer IU showed great professional spirit when she had to make a sudden appearance on the show which was broadcasted on April 30th. During the recent recording of the show, Lee Soo Geun received the mission to "jump rope as a couple for 10 times with an entertainer of the opposite gender". While looking for his heroine, he discovered IU who happened to be at the broadcasting station for a radio recording without any makeup on and hastily casted her into the show.
Looking around the KBS Radio Open Studio and seeing that IU was just in time to appear as a guest, Lee Soo Geun stealthily carried out his attack. IU who was 100% free of makeup and wearing spectacles was completely caught off guard by the attack.
However, she casted aside the fact that she had no makeup on and showcased great teamwork with Lee Soo Geun to complete the mission successfully, creating a cordial atmosphere.
Meanwhile, viewers commented, "IU looks really pretty", "Other idols would probably escape from the situation. If I had no makeup on, I would be running away", "Lee Soo Geun caught a big fish keke", "Even without makeup she is of goddess status. IU is the best", and other warm responses, not hesitating to compliment IU for her behaviour.
Translation: squishyblob @ WeHeartIU
Sources: newsen, tv report, mk via nate, 1004iu
IU performs movie OST, transforming production briefing into concert venue
IU unfolded her first movie OST stage wonderfully.
On April 25th, a cute angel arrived at Seoul's Kumho Art Hall, where the upcoming animation movie, 'Leafie, A Hen Into The Wild', held its production briefing. On this day, IU performed the movie OST 'Melody of the Wind' and showcased her powerful vocals surpassing that of 'Good Day' previously, enrapturing the reporters present at the event with her skillful handling of the high notes.
After her performance, IU said, "This is the first time I'm taking up the challenge of a movie OST. I'm glad to have been part of this", and greeted everyone shyly.
The movie is scheduled to be released in July 2011.
Translation: squishyblob @ WeHeartIU
Sources: Newsen, Sports Seoul, TVreport via Nate, IUBUNNY
'Heroes' IU comes in first place in popularity vote among both PDs and teenagers
IU won first place in a popularity vote held on SBS programme 'Heroes' which was broadcasted on April 24th.
During the show, the members set out on a final journey for the announcement of the results of the popularity vote and IU received popularity ratings of 26% and 24.7% from teenagers and SBS PD (118 voters) respectively, therefore coming in first place.
Netizens who watched the broadcast gave opinions such as, "IU is the trend after all", "even the PDs acknowledge IU" and "she appeals to not only teenagers but other age groups as well".
Meanwhile, the final episode of 'Heroes' will be broadcasted on May 1st.
Translation: squishyblob @ WeHeartIU
Source: fnnews via nate
Original Article
The cheaper option is inferior? IU vs Kim Yuna
Such reasoning doesn't seem to work in the advertising industry. Rather than stars who require high endorsement fees, those who require relatively lower fees are producing stronger advertising impacts.
In February 2011, singer IU and Kim Yuna were both chosen as models for Samsung Anycall's Galaxy S series, endorsing the 'Hoppin' and 'Wave II' models respectively, but reactions to their endorsements differed significantly.
According to sources from the advertising industry, IU is worth 200 million won ($185,000 USD) in endorsement fees, while Kim Yuna is worth almost 5 times more, at 1000 million won ($925,000 USD).
However, netizens who have seen the CFs gave responses such as, "No matter how we look at it, as IU receives attention from her uncle fans, she emerges as the winner in this series of advertisements" and "The nation's little sister is now IU".
Kyung Won Sik, Director of Korea's Consumer Mind Strategic Research Institute, explained, "If there is double casting of models, inevitably, such a phenomenon will occur" and "even though you may be advertising for just one brand, from the consumer perspective, their preferences for CF models and content will be divided."
(Parts of the article irrelevant to IU were omitted from the translation.)
Translation: squishyblob @ WeHeartIU
Source: Hankyung via Nate
IU increases Mexicana sales, up more than 30% from last year
The power of idol groups is sweeping across the franchise fried chicken industry. For the chicken brand market, it’s difficult to find anyone as appealing as an ‘idol’ to teenage or family consumers.
With all the top brands, such as Mexicana, Goobne, MasDay Chicken, BBQ, BHC and HotSun Chicken employing idols as their company sponsors, the fierce battle within the chicken industry has begun.
Mexicana chose IU as their 2011 model, using such fierce marketing tactics such as diaries and bromides. IU is an idol who is loved by the entire generation. Not only through singing but acting as well, her strong point lies in her friendly image as the ‘Nation’s Little Sister.’ A PR representative stated “Last month’s sales are up 30% from the same period as the previous year, meaning the ‘IU Effect’ is clearly visible.”
Translation: squishyblob @ WeHeartIU.com, janeberryblue @ WeHeartIU.com
Source: HanKyung
Seulong “I was caught in the middle of a debate over college between IU and her mom”
Seulong revealed an episode where he was caught in a sticky situation between IU and her mother.
On the April 11th broadcast of ‘Night After Night,’ 2PM’s Taecyeon and Wooyoung appeared along with 2AM’s Seulong, revealing behind-the-scenes stories from their lives as ‘Actor-dols’.
Prior to Seulong’s confession, Wooyoung had revealed how he “got played by IU” into paying for a $600 ribeye meal.
Meanwhile, Seulong also revealed an incident with IU involving a dinner. Seulong stated “IU’s mother treated me to ribeye. Back when we were both promoting ‘Nagging,’ I had promised to attend a festival at IU’s school.”
So after the performance, the two met with IU’s mother for the ribeye dinner. Seulong revealed “Then, IU and her mother were fighting over the issue of her not pursuing a college education. Because I was caught in the middle of this, I was so worried that I couldn’t tell whether the ribeye was going into my mouth or up my nose.”
To this, Seulong further revealed “On one hand, IU was asking me to help convince her mother, while her mother was asking me to talk some sense into IU.”
Recently, IU had made the decision to forego attending college in an effort to focus on her career.
Translation: janeberryblue @ WeHeartIU.com
Source: Newsen 1 2
IU gives strength to Suwon FC to help put an end to their consecutive defeats
Suwon Samsung Football Club, which has suffered two consecutive losses, has enlisted the help of IU to give their team strength.
On May 7th, IU will be performing during the Hyundai Oilbank 2011 K-League 9th round match held at the Suwon World Cup Stadium, between Suwon Samsung Bluewings and Chunnam Dragons.
On this day, IU will be wearing Suwon's sapphire blue uniform. During the half-time performance, she will be making an appearance with these sapphire blue "wings" (representing the Samsung Bluewings team) and singing her widely popular songs, 'Good Day' and 'Marshmallow'.
To build rapport with the Suwon FC fans, she will also be leading them in singing the Beatles' song "Yellow Submarine" to wish for their team's victory. Last year, Suwon FC also invited Uee, Kim Yuna, Han Hyo Joo, Han Ga In, Kara, and other female sports stars and entertainers to get closer to their fans.
Among them, girl group Kara performed twice and brought good luck for the Suwon team to help them emerge victorious. Kara was hereafter dubbed as 'goddesses of victory'. This year, Suwon is silently wishing that IU will become their 'goddess of victory'.
Last month, on April 24th, during a video interview played during their match against Gyeongnam FC, IU motivated the team with the message, "Bluewings oppas way to go! If '3-level high note' IU comes, you should have no problems getting 3 goals right? Aja aja aja!! Goal! Goal! Goal! Bluewings fighting!"
Translation: squishyblob @ WeHeartIU
Source: Joy News via Nate
Perfect, ethereal creature ♥
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
no subject
Date: 2011-05-01 11:33 pm (UTC)no subject
Date: 2011-05-01 11:38 pm (UTC)no subject
Date: 2011-05-01 11:54 pm (UTC)no subject
Date: 2011-05-02 12:12 am (UTC)but yeah... IU is full of perfection <3
oh and I looooove your gif, one of my fave.
no subject
Date: 2011-05-02 12:49 am (UTC)Staggering phone by the way. iPhone users can sit the fuck down and worship it. =D
no subject
Date: 2011-05-02 01:17 am (UTC)no subject
Date: 2011-05-02 03:16 am (UTC)no subject
Date: 2011-05-02 05:06 am (UTC)no subject
Date: 2011-05-02 07:09 am (UTC)no subject
Date: 2011-05-02 10:50 am (UTC)IU acoustic covers of "Gee" "Lies" "Sorry Sorry":
IU as a dork:
IU tries to speak English and Japanese:
no subject
Date: 2011-05-03 11:00 am (UTC)Thanks ^^
no subject
Date: 2011-05-02 08:41 pm (UTC)And the girl really does shine when she sings live :o) That OST song sounds great!