Firm sues dead actress for being beaten - and wins

[ashiva.livejournal.com]

Models who failed to maintain appropriate dignity as representatives of the products they represent should compensate for the damages caused to their advertiser, the top court ruled.

The Supreme Court reversed the original ruling and ruled in favor of a construction company that filed a suit against the deceased actress Choi Jin-sil, who committed suicide last October.

The company, upon hiring the top actress as their representing model in March 2004, concluded a contract stating Choi's duties to pay back 500 million won ($399,361), should she depreciate the company's social reputation.

However, in August, Choi appeared on television and newspapers with her face full of bruises, allegedly caused by the violence of her then husband and retired baseball player Cho Sung-min.

Choi and Cho, who had been living apart since 2002, divorced soon after the incident.

The advertiser company thus filed a suit against the actress, requesting for 3 billion won as compensation. The amount included the 500 million won in damages as stated in the contract, additional compensation of 400 million won and 210 million won in advertising costs spent by the company.

"The purpose of the brand model contract is to use the model's social reputation and images to draw the customers' interest," said the Supreme Court in the ruling. "The model's failure to maintain an adequate image constitutes a breach of the hiring contract."

The concept of the apartment Choi was supposed to advertise was dignity and happiness, and Choi, as its model, was under the obligation to act accordingly, said the court.

A lower court said in an earlier ruling that Choi could not be held responsible for depreciating the image of the apartment or the company as she had not been proven guilty of causing her former husband's violence.

Choi's mother presented herself at court, as legal representative of her two children who succeeded their mother's duties and became defendants of the case.

The estimated value of Choi's estate is about 5 billion won, including real estate and bank savings, according to her family.

Source

I do not understand you Korea.

Comments

[jaybomb.livejournal.com]

...wow. Just. Wow.

[civilized-era.livejournal.com]

What the shit.

[merlinspants.livejournal.com]

[auxelle.livejournal.com]

stay classy, korea

[distortedinpink.livejournal.com]

um what the hell?

That's so stupid, I don't even have any words... just .. ugh D:

[magicmelodyx.livejournal.com]

There are no words for how wrong this is.

[shiawaseni.livejournal.com]

...

[shonen-key.livejournal.com]

Appropriate icon is appropriate

[liu-zhoucheng.livejournal.com]

Not WTF this is just plain WHAT THE FUCK??? Why the HELL would they even do that.....This really pisses me off X=

[sup-homeskillet.livejournal.com]

[thrift.livejournal.com]

mte~

[purplesky.livejournal.com]

This is horrific. The woman was getting the shit kicked out of her by her violent husband and the company she's modeling for sues her because she's not looking up to par? :/

That's what happened, right? Or am I missing something? :/

Ridiculous. Have some compassion. ._.

[hoyah.livejournal.com]

basically a battered housewife is not the image they want

and it's her fault she got beat

fdjlasjdf

[ari-meh.livejournal.com]

....
come again?
o_____ô
korea... whatever it is you're doing... you're doing it wrong =/

[girl-vsmachine.livejournal.com]

That just makes the company look WORSE.. o____O

[chrissypoop.livejournal.com]

ew. this is nauseating!

[freepureangel.livejournal.com]

.

[spidersky.livejournal.com]

That is disgusting. Women's rights in Korea are so fucking backwards sometimes I can't stand it. D:

[merlinspants.livejournal.com]

ugh iasfm

[liu-zhoucheng.livejournal.com]

I keep re-reading the article thinking "hey maybe I missed something"...but nope....I got it the first time...Korea...really O_O

[ex-holdhear.livejournal.com]

o__O

I... have no words for this.

[xcherryblossomx.livejournal.com]

I thought that when one of the parties involved in a lawsuit dies the case was over.

The only country that I know/read that punishes the 2nd and 3rd generations is NORTH KOREA.

[liu-zhoucheng.livejournal.com]

What does this mean o__O go away NK

[risu-risu.livejournal.com]

it seems like if anything is going to ruin their image, its suing someone for being a victim of domestic violence.

and even the first ruling has a really disgusting undertone with the justification that "she had not been proven guilty of causing her former husband's violence". that's removing all accountability from the offender & placing all the blame on the victim. its repulsive.

[hoyah.livejournal.com]

mte

i think that line was the one that sent me over

[buffalosorwings.livejournal.com]

what are you doing Korea?

[ari-meh.livejournal.com]

twenty first.
cries.
<3

[ex-decenniu.livejournal.com]

wtf no

[patapoufe.livejournal.com]

"A lower court said in an earlier ruling that Choi could not be held responsible for depreciating the image of the apartment or the company as she had not been proven guilty of causing her former husband's violence."

What the fuck is that? It wasn't pinned on her in that case, but how the hell can you ever prove a victim is guilty of being abused? Domestic violence cannot be justified. Ever.

I don't even know what to say to this. The Supreme Court ruling pretty much says in nicer words that she should've kept her mouth shut.

God, her poor family.

[rawthorne.livejournal.com]

Oh but don't you know? Women are always at fault for their husbands being abusive assholes.

[yuukihitohira.livejournal.com]

........THE FUCK.

THIS IS RIDICULOUS.

[shanny-w.livejournal.com]

wtf they should have got the girl help not kick her out on her ass where she would then be more dependent on her abuser for support.