[identity profile] ashiva.livejournal.com posting in [community profile] omonatheydid
‘To show commitment to one’s company, old traditions evolved into a peculiar drinking culture here involving boilermakers and group binge drinking.’



When new employee Choi declined a shot of soju during a company night out, she had no idea of the ramifications the decision would invite.

“My immediate boss commented snidely that I would someday regret refusing the alcohol,” said the 24-year-old, who got a job at a local finance company a year ago. She asked that her full name not be disclosed.

“What really got to me though was that all my co-workers at that restaurant sat there in dead silence, like mindless robots,” she said.

Choi ended up drinking the shot of soju and got a small allergic rash the next day. Even after her compromise, however, her boss often makes fun of her about being “high maintenance.” She said that she still couldn’t shake the feeling that refusing the soju has hurt her career at the company.

Lee’s story isn’t a unique one in Korea, where a modern corporate culture has somewhat distorted the country’s traditional, etiquette-based drinking culture that stems from its Confucian influences.

A typical hoesik, or company outing, in Korea starts at a grilled meat restaurant, where work colleagues wash down their food with soju. Afterward, the group usually goes to icha (a second round), oftentimes a bar. Samcha (third round) usually involves a Korean karaoke bar, where boilermakers of whiskey and beer are offered. Those who survive the third round go onto a fourth round, which often involves haejangguk, or hangover soup, accompanied by more beer or soju. The aim is to push their limits in order to bond with co-workers and form “team spirit.”

Korea’s corporate culture is so dependent on alcohol that according to the Korean Alcohol Research Foundation - the country’s foremost authority on drinking culture - more than 90 percent of company outings revolve around booze.

Three out of 10 workers said they were dependent on alcohol to succeed at the workplace
, according to a recent survey by Incruit, one of the biggest online job recruiting agencies in Korea. It added that one out of 10 workers in the survey of 684 male and female workers thought they needed counseling due to an “addictive” reliance on alcohol.



Ugly side effect of corporate life

The problem for many professionals like Choi is when corporate loyalty is warped into peer pressure to drink, regardless of one’s personal tolerance for alcohol.

Michelle Farnsworth, an American who has lived in Korea since 2002, said it was the pressure to prove she is “one of us [Korean]” by drinking that has puzzled her. When working at a local beef import company, Farnsworth recalled that she had to attend a hoesik on the 30th of every month.

“I like drinking, but it’s not fun when you are not drinking at your pace. And because of the peer pressure here to drink, you just can’t say no,” the 31-year-old said. “What’s different from my culture is that back home, you never want to drink with your boss, let alone drink out of their glass.”

In her new job as a foreign client manager at a local bank, she tells colleagues she doesn’t drink when out at hoesik.

Korean managers using their position of power to force underlings to drink has emerged as a major social problem.


In 2007, the Seoul High Court ruled that a manager at an online game company had to pay $32,000 to one of his subordinates for forcing her to drink alcohol during a hoesik - the first ruling of its kind. The court said that the manager violated his subordinate’s human dignity and said that forcing her to drink alcohol was illegal.

An Irish man who heads the Korean branch of a global industrial company described Korea’s drinking culture as “almost savage.”

“In Ireland, I would be able to go to a pub, stay there for four hours and go home not being drunk at all, but in Korea, that is impossible,” he said, declining to be named. “Forcing drinks on people and pushing glasses into their hands, and this being the norm, is quite shocking for a foreigner like myself.”

A historical connection

“In Korea, there is a long tradition of sujak [sharing drinks], which is the tradition of pouring drinks for one another and sharing the same glass,” said Kim Dong-hak, a director at the Korean Alcohol Research Foundation.

Kim explained that along with sujak, the tradition of guneum, or drinking in groups, is unique to Korea, stemming from before the Three Kingdoms period (57 B.C.-676).

One theory of guneum’s origins points to the country’s agricultural roots. “Unlike neighboring countries like Thailand or Indonesia where you can grow anything at anytime of the year, in Korea, we had to plant and harvest only at certain times of the year. Because of time constraints, farmers tended to work together in groups to get the most yield during harvest season,” said Lee Jong-ki, head of Liquorium, a liquor museum in Chungju, North Chungcheong.

Lee, also a food engineering professor at Hankyong National University, explained that farmers tended to enjoy their leisure time together as well.

The Joseon Dynasty (1392-1897) is often cited as the golden age for Korean liquor. Documents and literature from the period show that there were around 340 varieties of Korean liquor. “Even as the drinking culture flourished at this time, there was a strict set of manners required for drinking, including holding up your glass with two hands and turning away from your elder when taking a sip,” said Kim.

“These respectable traditions are still prevalent today, but more on a shallow, surface level, without thought on what these manners really represent,” he added.

A changing drinking culture

Japanese colonial rule (1910-1945) altered Korea in many ways, and the country’s drinking culture was no exception.

A liquor tax law in 1916 effectively banned the making of any Korean liquor in households as well as outlawing Korean-style taverns.

The decline of the traditional drinking culture was further accelerated when, in 1965, an agriculture protection law prohibited the use of rice in making alcoholic beverages. Production of high-quality, distilled liquor - as opposed to liquor made by diluting ingredients - like Andong soju became illegal.

Professor Lee said it was right after this time, during the 1970s, when imports of Western liquor, including whiskey and beer, skyrocketed. The trend is still going strong today. According to data from the Fair Trade Commission, the best-selling alcoholic drink in Korea is beer, making up 46.3 percent of the alcohol market. Traditional liquor took up less than 1 percent.

The Korea Alcohol and Liquor Industry Association reported that Korea imported $3.84 million of whiskey, wine and beer in 2009 and that, including domestic liquor, the country was the world’s ninth-biggest market for whiskey.

“During the 1970s and 1980s, Korea’s industrialization took off, during which the drinking culture we know today began to take form, centering around large conglomerates like Samsung, Daewoo and Hyundai,” he said.

“In order to form strong group solidarity and show commitment to one’s company, the old traditions of sujak and guneum evolved into a peculiar drinking culture here involving boilermakers and group binge drinking. It was a fast, easy way to bond.”



Binge drinking is the problem

On the whole, Koreans consume slightly below the average amount of alcohol per person, compared to countries belonging to the Organization for Economic Cooperation and Development.

According to the most recent OECD report on alcohol consumption, the average Korean drank around 8 liters of pure alcohol in 2007, compared to the OECD average of 9.7 liters per head. This is in contrast to the 13 liter average in France, 11.2 liters in the United Kingdom and 8.6 for the United States.

But the real problem for Koreans’ drinking habits, according to local experts, lies in binge drinking, which medical experts stress can be fatal.

“Modern day Koreans like to drink a lot, all at once. Especially in company settings, they drink to get drunk together, instead of enjoying the drinks, which is totally different from how our ancestors drank,” said Lee Sang-hee, former minister of home affairs and author of a series of books titled “Korea’s Drinking Culture.”

Over the years, this kind of drinking habit has catapulted the number of deaths in the country from diseases related to alcohol consumption. Data from Statistics Korea show that 494 Koreans per every 100,000 died from alcohol related diseases in 1983, mainly from liver failure. By 1992, this number rose to 2,023 for every 100,000 people. By 2009, deaths doubled to 4,417 people per 100,000.

Lee Yeong-suk, a medical professor at the Catholic University of Korea, warned that the body’s ability to process alcohol varies from person to person.

Binge drinking, he said, creates a much higher risk of liver disease for those whose bodies cannot breakdown the byproducts of alcohol.

“The drinking culture here has become twisted, in that Koreans are so forgiving and lenient of binge drinking,” said Kim, from the Korean Alcohol Research Foundation. “Even if a drinking session turns into what some might call mild sexual harassment, in Korea, it is overlooked or brushed off, with a sort of ‘boys will be boys’ sentiment.”

A push for change

A handful of alcohol-related harassment cases in recent years have started to change things.

As one of the first companies to address irresponsible corporate drinking, Posco, the nation’s largest steelmaker, has been limiting employees at its Pohang mill to two hours of hoesik per outing since 2005. Since last year, local home appliance giant Woongjin Coway Co. has banned its executives from using the company card to pay for drinks with clients after 11 p.m. Kolon Industries, a Korean chemical fiber company, replaced its usual year-end hoesik and conducted a company blood donation drive instead.

During the short time Choi spent in corporate Korea, she said she had become so disillusioned that she intends to look for a new job.

“A bad hoesik culture in a company reflects its overall stance on the welfare of its employees, whether it is child care benefits for married employees or health benefits. I can’t believe that my boss is dumb enough to not see what a huge mistake it is in the end - to force drinks on his staff,” she said.

Source: Cho Jae-eun @ JoongAng Daily

Date: 2011-02-25 11:34 pm (UTC)
From: [identity profile] sundrunk.livejournal.com
You would think that the pressures of "fitting in" would fade after high school college etc. but it's kinda sad to think about it and even being part of a Korean American family, there are so many incidents in different families where their dads come home drunk because of "business" not because they like to drink. It's sad to think about it but these social gatherings is what ultimately gets him jobs and puts food on the table. It's where business deals are made, it's social networking, it's forming relationships in the Korean community.

:\

Date: 2011-02-25 11:38 pm (UTC)
From: [identity profile] sundrunk.livejournal.com
I was talking about this with my mom and apparently all the ahjummas are pissed lolol

Date: 2011-02-26 06:11 am (UTC)
From: [identity profile] stormsandsins.livejournal.com
Pissed as in drunk? ;P

Date: 2011-02-26 06:36 am (UTC)
From: [identity profile] sundrunk.livejournal.com
hahah nice one

Date: 2011-02-26 12:02 am (UTC)
From: [identity profile] very-pinku.livejournal.com
As a person who can't drink, this really concerns me.
Why can't we enjoy a nice outing without having to drink?
And having to be forced upon is what I consider power harassment...

I hope more people start suing because this is a serious problem considering there are those who are allergic,
have violent tendencies when drunk, and really ultimately can lead to death due to alcoholic poisoning.

Date: 2011-02-26 12:35 am (UTC)
From: [identity profile] schticklet.livejournal.com
I'm going to work in Korea after I graduate, and this does not sit well with me. I can handle my liquor, but I don't enjoy drinking. And I refuse to drink enough to get drunk. I hate hangovers.

Date: 2011-02-26 09:11 pm (UTC)
From: [identity profile] iluvkidnappers.livejournal.com
me too. It's soooo hard in the Czech Republic too, especially as someone who doesn't like beer (only Blue Moon). I prefer cocktails ~_~

Date: 2011-02-27 05:40 am (UTC)
From: [identity profile] schticklet.livejournal.com
I guess we're just gonna have to learn to take it....
I'm planning on teaching, and hopefully this stuff isn't as strong among educators.....

Date: 2011-02-27 04:40 pm (UTC)
From: [identity profile] kellygreen.livejournal.com
It's not, don't worry. Your friends might want to go out and drink, but you won't be pressured to go out with your boss and forced to drink. It's different for us as foreigners working here.

Date: 2011-02-27 08:01 pm (UTC)
From: [identity profile] schticklet.livejournal.com
that's a relief; thanks for the info

Date: 2011-02-26 12:43 am (UTC)
From: [identity profile] shiroi-lace.livejournal.com
I'm pretty sure many Asians lack a chemical that breaks down alcohol byproducts... and those byproducts include acetaldehyde, which is poisonous. :| It wouldn't be such a big problem if alcohol was consumed in moderation, but a large quantity at once > excess acetaldehyde which they can't break down in the first place > serious health problems.

tl;dr this is VERY unhealthy. :/ I'm glad at least some companies are trying to get rid of this tradition.

Date: 2011-02-26 02:03 am (UTC)
From: [identity profile] couturegirlxox.livejournal.com
oh gosh, these poor employees D": kinda OT but when my friend went back to visit family in korea last summer (she was still 17 at the time), she said that the elders made her drink some beer almost at every meal~~ but now she says she likes drinking beer & eating chicken together... sigh, so much for underage drinking eh? xD

Date: 2011-02-26 02:56 am (UTC)
From: [identity profile] allisnotlost.livejournal.com
im not condoning under age drinking by any means but 17 is pretty close to 18 which is the legal age. i'd be worried if it was like 14 and under... i think the bigger issue is the amt consumed @ one time, which the article brings up and the fact that you are pressured to chug chug chug...

my fam in mexico made me take my first shot of tequila @ 15 and i thank them for that because when i got to college i was able to handle my drinks and not be a senseless crazy drunk. too many of my friends had their first drink in college and blacked out and had horrible experiences.

Date: 2011-02-26 03:06 am (UTC)
From: [identity profile] couturegirlxox.livejournal.com
loll yess i realize 17's actually somewhat old to start drinking by a lot of today's teens standards & my friend did mention that drinking is basically part of the korean culture (sort of like the article says~). LOLL @ your fam helping you out, that actually sounds really useful & totally reminds me of my other friend who told me her dad was helping her build up her tolerance too. gosh i hope i don't sound like all my friends are alcoholics xD

Date: 2011-02-26 02:05 am (UTC)
From: [identity profile] kiwilovekiwi.livejournal.com
Binge drinking in Korea is like social networking and ultimately your hope for a higher position or a raise.
And bottoms up my jam. Jammin to it right now. ^^

Date: 2011-02-26 02:20 am (UTC)
From: [identity profile] allisnotlost.livejournal.com
lolz @ the BB pic

/brb lemme read this

Date: 2011-02-26 03:32 am (UTC)
From: [identity profile] jasmineakaiumi.livejournal.com
Very interesting article!
Can't believe I read the whole thing lmao

Walking through the streets on Monday in Korea is just awful; you really have to watch where you're going so you can step over all the puke on the ground.
It's also very common to see adults stumbling around at only 9pm in their business suits..

Date: 2011-02-26 03:34 pm (UTC)
From: [identity profile] mauve-dreams.livejournal.com
I was once surrounded by like 4-5 ahjusshis reeking of alcohol at about 8pm on a weekday evening one day. T.T

And my friend affectionately calls the puke, kimchi pancake, hahaha.

Date: 2011-02-27 07:53 am (UTC)
From: [identity profile] jasmineakaiumi.livejournal.com
Awful! I hate the smell of soju on the subway :(

Kimchi pancake LMFAOOOOOOO going to vom now.

Date: 2011-02-27 04:40 pm (UTC)
From: [identity profile] kellygreen.livejournal.com
lol the Monday morning puke-dodge....ahh, I know it so well.

Date: 2011-02-27 04:44 pm (UTC)
From: [identity profile] jasmineakaiumi.livejournal.com
I dread it every weekend

Date: 2011-02-26 07:18 am (UTC)
From: [identity profile] bauci.livejournal.com
Tsk that's the thing. You should enjoy your alcohol, take your time with it. Not have somebody make you chug it down.

Date: 2011-02-26 12:49 pm (UTC)
From: [identity profile] super-genin.livejournal.com
Sure, I'd love a drink or two after work but being forced to down excessive amounts of alcohol with my career on the line? HELL NO.

Date: 2011-02-26 12:50 pm (UTC)
From: [identity profile] anewsymphony.livejournal.com
it's not so much the not drinking aspect of it. normally in that kind of situation (and I've been in it plenty of times before..), someone who is far more senior than you/the client will pour you the drink. it's seen to be extremely disrespectful to then decline that drink. i think that's more to do with it than anything...there's even like a particular way you have to hold the shot glass in order to be respectful -_- kinda silly but that's just how things are...shame she got so much stick for it though.

Date: 2011-02-26 03:33 pm (UTC)
From: [identity profile] mauve-dreams.livejournal.com
Tell me about it. I like my beer slow and steady. But the Koreans I were with when I stayed in Seoul were always like "One shot, one shot!" and then when I finish it, they top up my glass. -.-

Date: 2011-02-26 09:58 pm (UTC)
From: [identity profile] cutesanslee.livejournal.com
hmm, this extends to university students as well. i have friends who attend koryodae that on the first day of term, the class mates get together and have to each drink a large bowl of makeolli (only for them the throw everything up)

Date: 2011-02-27 04:42 pm (UTC)
From: [identity profile] kellygreen.livejournal.com
A typical hoesik, or company outing, in Korea starts at a grilled meat restaurant, where work colleagues wash down their food with soju. Afterward, the group usually goes to icha (a second round), oftentimes a bar. Samcha (third round) usually involves a Korean karaoke bar, where boilermakers of whiskey and beer are offered. Those who survive the third round go onto a fourth round, which often involves haejangguk, or hangover soup, accompanied by more beer or soju.

TBH this is like, my typical Saturday night here. Start with galbi, drink at dinner, go to a bar, drink more, noraebang, another pub, etc etc until the sun is up. I'm sure one day I'll wake up and it won't be fun anyway, but for now it's just how we roll here. But seriously, Koreans are hardcore when it comes to their alcohol.

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