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omonatheydid
It has recently been revealed that YG Entertainment spent $850,195 USD on “To Anyone” album promotions alone, the biggest any singer or group has ever had spent on them in promotion expenses.
A representative of YG Entertainment spoke on the 10th with Osen and stated, “The total production costs for their three music videos is $425,097 USD. Adding up their outfit costs, it comes out to about $595,136 USD. Then once you add bus advertisements, movie advertisements, and other expenses, it totals to $850,195 USD.”
He went on to reveal, “Once you also consider the amount each member gets paid every time they make an appearance, the promotion expenses for this album exceeds $1,275,293 USD. That’s how much effort we spent on their first official album.”
The cost of 2NE1’s first album is similar to the production cost of most movies, and the sheer total is definitely a risk with the current recession in the Korean music market. Not only that, but attempting to succeed with a triple title is not only unconventional, but surprising as well.
Many industry representatives have expressed their concern over such tactics, claiming that it’s hard enough to push artists to success while focusing on just one title track, much less with three. Not only that, but confusion on the music charts is being prognosticated as well, due to the attention being spread out over three song.
YG Entertainment’s CEO, Yang Hyunsuk, knows of such concerns, commenting, “I, too, as a music producer, have heard of double titles, but this is the first time I’m hearing of a triple title track attempt. Despite it all, the reason behind our choice is not because we want to be #1, but because we want 2NE1 to show off a bigger variety of music styles.”
Regardless of the concern and skepticism from outsiders, 2NE1 seems to be doing quite well with the tactic thus far, dominating major music charts such as Monkey3, Melon, Mnet, and Cyworld.
Business is a constant game of risk and reward, so you think the risk is too much in these tough times or do you think their innovative tactics will be successful?
Source: Osen
Article Source: AKPoo
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Date: 2010-09-10 10:15 pm (UTC)no subject
Date: 2010-09-11 06:01 am (UTC)no subject
Date: 2010-09-10 10:16 pm (UTC)no subject
Date: 2010-09-11 06:02 am (UTC)no subject
Date: 2010-09-10 10:17 pm (UTC)depend on how much YG gets back from this???
Date: 2010-09-10 11:31 pm (UTC)why?? BB can manage not bad w all lacking promoting IN JAPAN which is not obvious not Korea and much more difficul
so if they have lesser than this, wont be a big deal, they r BIGBANG after all!!
really i dont care, i dont need billionboard, i need BIGBANG and their music that's all!
Re: depend on how much YG gets back from this???
From:no subject
Date: 2010-09-10 10:17 pm (UTC)Don't get me wrong, I like a few songs but it's not anywhere near amazing, which you would expect for a price like that
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Date: 2010-09-10 10:22 pm (UTC)I
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Date: 2010-09-10 10:20 pm (UTC)no subject
Date: 2010-09-10 11:10 pm (UTC)(no subject)
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Date: 2010-09-10 10:21 pm (UTC)no subject
Date: 2010-09-10 10:22 pm (UTC)no subject
Date: 2010-09-10 10:24 pm (UTC)no subject
Date: 2010-09-10 10:31 pm (UTC)(no subject)
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Date: 2010-09-10 10:25 pm (UTC)they're on the youtube most popular list three times for music, most viewed and top favourited. ♥
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Date: 2010-09-10 10:25 pm (UTC)I love the album.
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Date: 2010-09-10 10:26 pm (UTC)no subject
Date: 2010-09-10 11:10 pm (UTC)(no subject)
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Date: 2010-09-10 10:32 pm (UTC)/rage!
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Date: 2010-09-11 12:11 am (UTC)(no subject)
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Date: 2010-09-10 10:35 pm (UTC)anyway YG gets bank from their artists so I'm not worried.
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Date: 2010-09-10 10:36 pm (UTC)no subject
Date: 2010-09-11 12:05 am (UTC)(http://www.gifsoup.com/)
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Date: 2010-09-10 10:40 pm (UTC)no subject
Date: 2010-09-10 10:44 pm (UTC)Where is that "now bitch you know that's a lie" gif when you need one? There is no variety on that album and among the three songs.
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Date: 2010-09-10 11:11 pm (UTC)(no subject)
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Date: 2010-09-10 10:50 pm (UTC)2,000,000 USD for big bang :DDD
no subject
Date: 2010-09-11 12:57 am (UTC)(no subject)
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Date: 2010-09-10 10:54 pm (UTC)i mean for the past year all 2ne1 has been doing are commercials and advertisements and we all know that the most money idols will ever make are from advertisements
so maybe yg got enough money from these to be confident enough to spend this much
not to mention its their 2nd comeback since a year ago if you think about how other groups have 2 or 3 comebacks a year and how much money that adds up
i dont see how this expense is as outrageous as it sounds
no subject
Date: 2010-09-11 12:59 am (UTC)(no subject)
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Date: 2010-09-10 11:04 pm (UTC)no subject
Date: 2010-09-10 11:14 pm (UTC)note the amazing quality of new videos and the yg building
idk as least he's not being stingy
got to spend money to make money
Date: 2010-09-10 11:14 pm (UTC)Relatively speaking I'm not sure if this is super ridic because sometimes music vids cost 1mil. But I'm still going to copy & paste my comment from SM plane thread
GIFSoup (http://www.gifsoup.com/)
Re: got to spend money to make money
Date: 2010-09-11 01:06 am (UTC)dirty dirty rich beautiful
Re: got to spend money to make money
From:no subject
Date: 2010-09-10 11:17 pm (UTC)The people at YGE will know how much the girls can earn them so all's well with the world. Or so I hope...
And did they give those exact numbers up to the last dollar/won in the original interview or did the translator at akp get them based on rough won numbers, using the current exchange rate and coming up with those bizarrely exact sums? If so, mild translation fail. If not, lol at whoever gave that interview.
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Date: 2010-09-11 12:46 am (UTC)(no subject)
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Date: 2010-09-10 11:37 pm (UTC)no subject
Date: 2010-09-10 11:40 pm (UTC)