[identity profile] shuumi-miss.livejournal.com posting in [community profile] omonatheydid
by Oricon's Editor-in-Chief

The other day, I successfully had some interviews with Korean TV stations MBC and SBS. The content of the interviews are, "Why are Korean girl groups so popular in Japan?" This spring, 4minute debuted in Korea with a great standing; KARA debuted with "Mister", becoming the first foreign girl group to enter Oricon TOP 5 in the last 30 years; SNSD took the 4th spot on the DVD ranking - with all the first achievements that Korean girl groups already made, it's undeniable that the force from K-pop girl groups are very powerful. Moreover, the other day, their popularity was again shown by the amount of 22,000 audience members who attended the 3-session showcase of SNSD at Ariake Colosseum. Korean media also pays a lot of attention on this topic.

What on Earth is the secret of this popularity? I asked this NHK producer Ishihara PD's opinion on this topic to write the Korean Girl Group Sepcial Issue on Oricon in June. Ishihara PD is a person who is greatly acknowledged by the industry, he is an expert of K-pop, idols, anime, voice actors/actresses and even Visual Kei (Japanese visual rock). That's why on the programs that he produced (MUSIC JAPAN, etc.), he always shows what is currently happening in the music scene and satisfy the fans as well as the viewers. Ishihara PD predicted before that K-pop girl groups would have a big break in Japan. The other day, I visited the nearby Shibuya HMV shop that is already closed now, and from seeing how great sales of K-pop products, I am sure that his prediction has become true. Reading every single piece of information and checking the trend in CD shops now, seeing how the K-pop corner has been expanded, I have come to understand a lot about the music scene now.

Of course, my understanding and knowledge are still nothing compared to Ishihara PD. That's why I don't think my writing would be completely persuasive. However, from going to see SNSD and KARA's events and witnessing their popularity, I was shocked and asked myself, "Why is this popularity!?" It's amazing how the groups targeted on young female fans knowing that they would sell well, because from watching, 80%-90% of their fans are young females. People would think it's a relief that the female fans are supportive towards girl groups like SNSD and KARA; but in contrast, the female fans must be drawn into them because they are good-looking and cute with polished dances and catchy songs. Moreover, would we consider the groups' fashion sense and makeup style another secret of attracting female fans?

Japan is already accepting Korean dramas and music. However, among all the factors, one person who is undeniably contributed a lot to the development and maturity of K-pop market in Japan is no one but Tohoshinki. Besides them, there are also a lot more male groups, but Tohoshinki is just extraordinary. Unfortunately right now, their group's activities have been on hold, and each member is creating each own standing with individual activities. Of course each member is also greatly popular, but many fans love the 5 of them as Tohoshinki together. Their fans are probably suffering right now and that has caused a big loss in their hearts. Since the fans are mostly females in their 10s-20s, is that why they are paying attention to girl groups now? It's just my own thinking but…. If not, would the girl groups be able to sell 30,000 CDs and DVDs and attract 20,000 people to their events by themselves? Of course it's just my own opinion…….


From now on, there will be more K-pop girl groups to debut in Japan, but just like Ishihara PD has wondered - How much Japanese would they be able to speak? Would they come out with good songs in Japanese? Would the groups that already established themselves with heavy music and powerful dance continue to sell with their concept like that? There are a lot of approaches to this topic, but putting them aside and coming back to the Japanese music scene, what would Japanese artists do in order to compete against the high-leveled Korean girl groups?

…… But wouldn't it be fine not to compete against them!? No, with the rate that the CD market is growing, there's perhaps no choice but to have the artists compete for fans. Moreover, besides girl groups, popular Korean pretty-boy groups are also expressing their interests of debuting in Japan, and K-pop will make their way in to influence the Japanese music market.

J-pop shouldn't be careless.


Source: Oricon
Translation: linhkawaii @ OneTVXQ.com
Credits: OneTVXQ.com { One World. One Red Ocean. One TVXQ! }

Feel free to repost, but please leave the full credits intact. Thanks!


This is the actual article in which this korean article [LINK] is based
(deleted comment)

Date: 2010-09-03 09:55 pm (UTC)
From: [identity profile] jypenis.livejournal.com
This is the actual article in which this korean article [LINK (http://community.livejournal.com/omonatheydidnt/4384994.html)] is based

Date: 2010-09-03 09:42 pm (UTC)
From: [identity profile] mediumpurple.livejournal.com
http://community.livejournal.com/omonatheydidnt/4386189.html

Date: 2010-09-03 09:55 pm (UTC)
From: [identity profile] jypenis.livejournal.com
This is the actual article in which this korean article [LINK (http://community.livejournal.com/omonatheydidnt/4384994.html)] is based

Date: 2010-09-03 09:43 pm (UTC)
From: [identity profile] applepuffs.livejournal.com
Image (http://s202.photobucket.com/albums/aa317/applepuffs19/?action=view&current=Gackt452.gif)

Date: 2010-09-04 12:17 am (UTC)
From: [identity profile] enchantark.livejournal.com
he looks a lot like a woman here. LOL

gd cassies.

Date: 2010-09-03 09:46 pm (UTC)

Date: 2010-09-03 09:47 pm (UTC)
From: [identity profile] fuuism.livejournal.com
Much better than the the blank statement in the Korean article.

Date: 2010-09-03 09:48 pm (UTC)
From: [identity profile] applepuffs.livejournal.com
I love your icon.
kbye.
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Date: 2010-09-03 09:57 pm (UTC)
From: [identity profile] jtjennifertran.livejournal.com
boa never sold singles well. unfortunately. She sold albums well but no where near the caliber of tvxq. I mean everybody had a part to play rain seven boa. thsk just stayed longer and were more persistent. The others moved on to the u.s. etc.

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Date: 2010-09-03 10:38 pm (UTC)
From: [identity profile] esmiux.livejournal.com
But she wasn't a big part of the hallyu wave.

BoA was considered a J-pop act and almost never brought up the fact that she was korean. Most people thought she was japanese.

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Date: 2010-09-03 09:53 pm (UTC)
From: [identity profile] honeebs.livejournal.com
I didn't read it the first time, still not going with this second posting.

Date: 2010-09-03 10:18 pm (UTC)
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Date: 2010-09-03 10:45 pm (UTC)

Date: 2010-09-03 09:55 pm (UTC)
From: [identity profile] stopthedisco.livejournal.com
would the girl groups be able to sell 30,000 CDs and DVDs and attract 20,000 people to their events by themselves?

Maybe it does help that DBSK was there before, but jfc at least give the girls SOME credit. I mean, Kara's single even sold more than Big Bang's album.

Date: 2010-09-03 09:57 pm (UTC)
From: [identity profile] toomanysides.livejournal.com
I would credit the internet before crediting DBSK specifically... and why no mention of BOA?

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Date: 2010-09-03 09:58 pm (UTC)
From: [identity profile] jcdhwg.livejournal.com
this again?

Date: 2010-09-03 10:03 pm (UTC)
From: [identity profile] spread.livejournal.com
I say they switch it up a bit.
Korean groups debuting in japan is old meme.
Let's bring Japan to Korea!!
See how that would work.
(yes I know it's kinda been done before...but half assed.)
Korea shouldn't get to have all the wankfun :DD
/sarcasm..in reality I don't give a damn

Date: 2010-09-04 10:34 pm (UTC)
From: [identity profile] ethereal-limbo.livejournal.com
that would be interesting, but there's not much to earn in sk, lol.

Date: 2010-09-03 10:06 pm (UTC)
From: [identity profile] akaich0u.livejournal.com
I don't want to sound like one of those obnoxious K-pop stans that thinks everything else pales in comparison, but tbh this article sounds kind of skeptical and threatened (those last few lines scream "Look alive, J-pop!"), which they shouldn't be.

I'm all for K-pop going worldwide but yeah. Going next door is the next logical/easiest step for a group already big in Korea. Most groups are not looking to build up a DBSK or BoA type career in Japan; Korea will always be their primary focus.

Date: 2010-09-03 11:13 pm (UTC)
From: [identity profile] tiffa666.livejournal.com
Jpop has nothing to be threatened w/ these Kpop groups.lol~ Jpop has well established fanbase on Japan itself. If these Kpop groups are selling 30-50K Jpop groups as well as TVXQ sell 150K- 600K/900K(in Arashi's case). Jpop has its own flavour, Hallyu wave and FAD like this may come and go. Those who established themselves like TVXQ will probably remain after everything finally calm down.

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Date: 2010-09-03 10:20 pm (UTC)
From: [identity profile] baboboy.livejournal.com
jfc if you don't agree just gtfo /: seriously and why cassies are at fault for what a guy wrote? we see biased korean articles all the time, but god forbid someone mentions that tvxq deserves a little credit because the world goes crazy /:

Date: 2010-09-03 10:36 pm (UTC)
From: [identity profile] esmiux.livejournal.com
IFKR? it's like 6 years already so I should be used to it, but srsly I lol every time people just refuse to recognize the fact that if it wasn't for TVXQ the current influx of k-pop groups wouldn't have happened.

Also BoA was never considered a korean act in Japan, most people thought she was japanese so she did very little for all these new acts being marketed as foreigners/korean groups...




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o/t BUT...

Date: 2010-09-03 10:35 pm (UTC)
From: [identity profile] thefinchster.livejournal.com
I don't know where else to post this but.... my friend just text me that 4 female kpop stars are dining at where he works right now! I'm guessing it's either f(x) or 4 of the girls from SNSD! Gotta get my butt to his work PRONTO.

Re: o/t BUT...

Date: 2010-09-03 10:45 pm (UTC)
From: [identity profile] plantbottle.livejournal.com
But wait, aren't f(x)/SNSD in L.A. right now? ._. it might be Kara.

Re: o/t BUT...

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Re: o/t BUT...

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Date: 2010-09-03 10:37 pm (UTC)
From: [identity profile] icedevil0289.livejournal.com
I agree with the part about how dbsk contributed a lot to th development of the korean market in japan, however I'm not too sure about dbsk fans being at a loss and therefore paying more attention to girl groups. I'm sure it wasn't the guy's intention to take credit away from the hard work that snsd and kara and other korean girl groups are putting it, but it would have been nice if he mentioned that. He made it seem like dbsk was the only reason, which they are not.

I have to add, one of the things I love about dbsk is how they did not enter the japanese market as dbsk. Meaning they worked as if they were beginnners, learned the language and culture, trying to win the hearts of the japanese and that's how they made it.

Date: 2010-09-03 10:41 pm (UTC)

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Date: 2010-09-03 10:48 pm (UTC)
From: [identity profile] audacitas.livejournal.com
Doesn't the Oricon categorize BoA as a Jpop artist, an THSK as an international act? Maybe that's why BoA isn't included here.

Date: 2010-09-04 03:55 am (UTC)
From: [identity profile] fingertrees.livejournal.com
That's what I'm thinking too. It's not like BoA is forgotten or she is less credited. Isn't it a good thing that she's not considered as a Hallyu wave act?

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Date: 2010-09-03 10:58 pm (UTC)
From: [identity profile] michababy.livejournal.com
OT but look how many fans there are. o.O



This was Tokyo Dome 2009.

Date: 2010-09-04 06:57 am (UTC)
From: [identity profile] prince-leronica.livejournal.com
C: 55,000 seats ~

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Date: 2010-09-03 11:06 pm (UTC)
From: [identity profile] erbalurbal.livejournal.com
Maybe this writer should actually watch some interviews of Kara or SNSD fans. Better yet maybe he should interview some of them himself before making comments like this. All of the interviews I have seen of Japanese SNSD fans were about how they represent young women instead of 12 year old girls. They like them because they can relate to them more as women in their 20's. I don't think that has anything to do with feeling empty because their precious tvxq is not having activities together anymore.

Yes they broke down a lot of barriers that kpop groups faced but that does not mean kpop groups automatically get success because of it.
Edited Date: 2010-09-03 11:09 pm (UTC)

Date: 2010-09-04 02:02 am (UTC)
From: [identity profile] roch-02.livejournal.com
why don't you go to japan then and see for yourself?

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Date: 2010-09-03 11:41 pm (UTC)
From: [identity profile] sparklop.livejournal.com
There is a reason why all the kgroups are heading to japan once TVXQ went on hiatus

js

Date: 2010-09-04 10:37 pm (UTC)
From: [identity profile] ethereal-limbo.livejournal.com
they did that before/during their activities too though. it's always been like this. *shrug*

Date: 2010-09-04 03:48 am (UTC)
From: [identity profile] vanillaicex3.livejournal.com
DBSK COME BACK SO YOU GO AND PWN THEIR ASSES BACK D:

Date: 2010-09-04 04:54 am (UTC)
From: [identity profile] orenji13.livejournal.com
this is what happen when kpop news community only knew that Jaejoong wear orange bow and not the fact that it was sold out and 2/3rd of the concert were wearing orange and/or red...

THSK is big, and they are the first korean artist who have a solid fan club and established themselves in Japan (bigeast is one of the biggest fanclub in avex).
(I remember Daesung said that THSK fame in japan is phenomenal and he didn't know it unless he see it by himself. Because korean media never write about it)...

Date: 2010-09-04 11:04 am (UTC)
From: [identity profile] aitsu-kame.livejournal.com
i just have to agree.

Date: 2010-09-04 12:12 pm (UTC)
From: [identity profile] yo0chun-sshi.livejournal.com
korean media never saw these facts...TVXQ thinks outside the box. they know no boundaries and accomplish challenges they have started even though they know how risky it is. but look right now they're one of the most successful bands ever. but i should disagree to the part that it's the only reason for people to like girl groups right now. I'm a DBSK stan but i can't unsee the fact that the author os this article made a hasty generalization.

Date: 2010-09-04 01:54 pm (UTC)
From: [identity profile] louta.livejournal.com
lol I'm so sick of K-Pop and J-pop fans saying one is better than the other.

and The Arama / Omona feud is so tired. There are idiots in both communities just as their are levelheaded people in both communities.

I'm mostly talking about what was posted in the past not this article. /end rant

Date: 2010-09-04 10:39 pm (UTC)
From: [identity profile] ethereal-limbo.livejournal.com
these cassies, lol.

by your logic, big bang wouldn't be flopping right now then. they didn't open no doors. the internet/globalization did.

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