What will 2NE1’s comeback mean for K-pop?

[velvetsunglass.livejournal.com]

The four member girl group, 2NE1, is set to finally drop their first full album this coming September 9th, and they will make their first comeback stage on the following 12th on SBS Inkigayo.

It was recently revealed that 2NE1 will be promoting all three title tracks from their album at the same time. The music video for ‘Go Away’ is currently being filmed, while the remaining two have yet to be confirmed.

Releasing more than one title track, let alone promoting all three at the same time, is definitely a new and unprecedented marketing strategy in the K-pop industry. As YG Entertainment explained it, their main priority is to spread 2NE1’s various music styles rather than winning first place.

So what will this new strategy mean for the marketing strategy in K-pop?

There are views that this will mark a great change in the idol music industry. In a situation where the excessive sexy concept and similar sounding hooks in songs have swept through the K-pop industry, 2NE1’s strategy will not only be fresh, but also unconventional.

With the Wonder Girls, SNSD, Brown Eyed Girls and other popular girl groups away and busy with overseas activities, it can be expected that 2NE1’s comeback will be able to happily satisfy thirsty fans through their colorful music.


ALLKPOP

Comments

[taecish.livejournal.com]

kpop will change as know it, queens of music, beauty, style etc etc

[freezing-flames.livejournal.com]

mte :)

[dream-a-dreamer.livejournal.com]

I really think YG is pushing it with three title songs.

[seobyo.livejournal.com]

just a little bit.

but i don't mind me some moar 2ne1

[gwangchul.livejournal.com]

[octocoffee.livejournal.com]

omg LASSITER.

[baboboy.livejournal.com]

LOL

[soheefan.livejournal.com]

I really hope this means that people will stop having so many many albums and start releasing full albums and promote more than one or 2 songs. I hope I hope I hope

[soheefan.livejournal.com]

by "so many many" i mean "so many mini"

[juweel.livejournal.com]

i hate akp "articles" so much

[o13blackcats.livejournal.com]

Right?! My biggest pet peeve with them is that they always use the same words like 'garnering interest' over and over again. Like I'll see that exact phrase in literally 4 articles in a row. Buy a fucking thesaurus, thanks.

[redglare.livejournal.com]

more 2ne1 is always a good thing

[farda.livejournal.com]

it means i can fangirl three times as hard. obviously.
and 2NE1 is always fresh. tsk tsk tsk.

[chunfacebiased.livejournal.com]

i'm counting down the days, hours, minutes, and seconds till their comeback. ;____;

[honeebs.livejournal.com]

It means there is no no stupid "single" comeback to wait for, just cruise right along one after another.
CHA~FUCKING~CHING

[ayumikoshiro.livejournal.com]

I'm a long time YG Fan, but I'm not so sure how this comeback will change things. If it's successful I can see it doing all kinds of amazing things for Music Shows. We might actually get three different shows all promoting three different songs. So it's not Fire on Wed - Thus - Sat - Sun. It could also encourage real breaks and a true comeback (which YG is good at doing).

YG has had some good ideas Mini Albums and the whole Candy Funky trend which caught on quite well last year. But he has also flopped a bit Se7en and some of YB's double promoting.

On the downside it could mean less intricate choreo (if they have to remember 3 diff routines poor Park Bom) and it could lead to serious over working. SHINee is burnt out RN and they are only promoting 1 song. I hope it works though it would be nice to see artists promoting a variety of songs like a Dance, Ballad, and Poppish track all at once. It would definitely help show new groups range.

[beebz-x.livejournal.com]

Mariel won't give them something they can't handle.
She's an angel.

[dongwook.livejournal.com]

You made me comment with your Hyori gif... Srsly.
<3
but I'm excited for them to come back :)

[poppytea.livejournal.com]

3x the fierce.

[k-yunhopop.livejournal.com]

Promoting 3 tracks at the same time in the same country? Or do they aim to target abroad?
Curious to see what's coming.

LOL@ ur hyorish gif! appropriate!

[pandatablo.livejournal.com]

just give us some good music, no plagiarism controversies and easy on the colors,okay? that's all i'm asking for xD

[chibi-rei.livejournal.com]

This is kpop. If we're lucky we'll get 2 out of 3. /hopes with you

[eyryg.livejournal.com]

Who gives a fuck?!
More 2NE1 !

[steeele.livejournal.com]

This just reminds me of when they were performing other songs off their mini album for the fans. But I guess this is different since they'll all be counted as actual singles. Unless I'm mistaken..

I'm surprised they mentioned BEG in this though...

[prdarkstar.livejournal.com]

Can't wait!

[jonghyunf.livejournal.com]

should promote the whole album, tbqh

[fibfables.livejournal.com]

They did that for the last mini actually.. except for Stay Together, I think.

[heroismine.livejournal.com]

IDC i just want 2NE1'S COMEBACK

[kittycurious.livejournal.com]

I'd love it if the top 3 spots were all 2NE1, haha.
I feel like a bad U-Kiss fan now.

[numiempire.livejournal.com]

OT but I've always found your dancing kitty icon mesmerizing. Adorbs.

[jishcreator.livejournal.com]

Sweet. :)

[jishcreator.livejournal.com]

PS: 3x more Teddy.

[87lolo.livejournal.com]

i just Noticed that "suddently" alkpOOp """like""" 2NE1 (YG)!

**this Ugly BolG make me laugh a lot <_<** anyway 2NE1 POWAAAAAAAAaaaaa~~ :p

[gardenintheair.livejournal.com]

I really hope it will bring something refreshing and start being a new trend in k-pop... I've been always dreaming about situation when artists are promoting new material by more than only one track, by not a the same time). And I don't fucking care if that promotion would be 3/4 months long then.

Good luck to girls.

[gardenintheair.livejournal.com]

*not at the same time

oh I changed my mind about months thingy. Just cut the promotion time and you can easily promote more than 1 song for not a long time. do something revolutionary, k-pop _-_~