omonatheydid | Choi Ji-woo is flying solo, leaving her management behind to establish her own company. (Reply)

The glam (and melodrama) queen has ended her contract with Olive Nine, and even before its expiration (on March 1), Choi been approached with many management offers from other large companies. Ultimately, Choi decided to assert her independence and is busily working to set up her own company in hopes to be ready by early April — hiring staff, renting an office.

A representative from Olive Nine says that despite Choi leaving the company (they’ve ended the contract “cleanly, and promised to keep on good terms”), they will continue to have a relationship of “strategic cooperation.” For instance, she is still conferring with them about a few projects in development.

Other stars who have gone independent include Choi’s Winter Sonata co-stars Bae Yong-joon and Park Yong-ha, as well as her Everybody Has Secrets co-star Lee Byung-heon. (Lee Byung-heon’s BH Entertainment reps Han Chae-young; Rain’s J Tune reps Lee Da-hae and Yeon Jung-hoon; Yonsama’s BOF reps Choi Kang-hee and So Ji-sub, although the latter is ending his contract in April.)

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Love her~