2NE1 boosts Bean Pole Jean sales by 30% + CL & DARA for etude house

[kishikiari.livejournal.com]

Naomi Campbell, Claudia Schiffer, Eva Herzigova, Louis Deruson (?), Gemma Ward….

These top models who can be recognized simply just from saying their name all have a common denominator. That is, they’ve all at some point been models for famous brand name jeans such as Guess, Levi’s, etc. In this way, overseas brand names prefer that they be represented by actual models. However what is Korean jean brand marketing like?

On the 22nd, the results after examining 10 of the current Korean jean brands were that almost all of the brands used famous actors, or artists as their models. Brands that had utilized artists included Guess (Lee Hyori), Bean Pole Jean (2NE1), Clride (SHINee), GET USED (Brown Eyed Girls), and Evisu (U-Know Yunho). Brands that preferred to use actors include Calvin Klein (Shin Mina), Tommy Hilfiger (Kim Minhee), Buckaroo (Shin Sekyung), Jambaeng-i (Han Hyoju).

One representative from the fashion industry stated “The trends in the jean market were originally always changing, in particular, it would be strongly influenced by the fashion style of celebrities”, “As a result, a condition has developed where ‘if you don’t use celebrities, you will fail.’ “

An example of a brand that has experienced sales increases due to the use of celebrity models would be Bean Pole Jeans. In order to create the atmosphere of a top jean brand from the moment they launched in 2003, Bean Pole jeans utilized foreign models. However in the early part of last year, they used artist Son Dambi and starting from the summer, idol group 2NE1 became the models for Bean Pole. In particular, 2NE1′s style matches well with Bean Pole Jean’s target market of 18-24 year olds, and helped increase last year’s sales as well as last season’s sale by 30%.

Marketing team head Lee Hyewon had explained “Rather than the height or body of models, consumers in Korea are concerned with what type of clothes they coordinate them with, or whether those however famous celebrities wore those clothes”, “Because of this effect, two months ago, we even beat the growth of authentic jean brand, Levi’s.







sources: nate + ygladies.com : 1 / 2
Translated by GEE @ ygladies.com
 

Comments

[zzzo.livejournal.com]

i love etude house so much

[heeliciouss.livejournal.com]

CHAERA IS REAL

[lilykt7.livejournal.com]

wheres that gif of cl stopping and dara walking into her back? it was precious.

*insert it here*

[zzzo.livejournal.com]

dara looks stunning

[zzzo.livejournal.com]

crazy eyes looks gud 2

[ashiva.livejournal.com]

This!

[tees2mai.livejournal.com]

I love CL's hair. She looks really cute.

[lopezfitzgerald.livejournal.com]

Dara looks cute but CL can not pull off the female look

[periodpains.livejournal.com]

ikr, she should sitck to looking like a man.

[kneekalies.livejournal.com]

They both look so pretty. Dara looks so damn young.

[inudela.livejournal.com]

I would massacre for Shin Sekyung's body

[dysphoriia.livejournal.com]

etude house.. it's so painfully obvious they only want to use dara. not rly looking forward to the release of new etude cf and ads, with the 3 girls in the background.

anyways. woo, go 2-2-2NE1. pretty chaera. and dara looks her age here, imo!

[prdarkstar.livejournal.com]

For one of their advertising posters, half of it was Dara's face blown up really big and then to the right of that really far away was the tiny image of other 3. lol smh.

[umbrella-smile.livejournal.com]

That Etude picture is adorable.

BTW Etude Happy Tea Time foaming face washes are AWESOME! They make my face feel so soft.

[angy-angel.livejournal.com]

i can't wait to see more chaeda moments in 2ne1tv 2 XDDD

this should turn into a chaera post

[heeliciouss.livejournal.com]

Re: this should turn into a chaera post

[prdarkstar.livejournal.com]

You know it

[paigeeybby.livejournal.com]

Why is Dara so youthful and cute? I WANT TO SHOOT MYSELF ;-; *wears pig tails to look young* >_> <_< And can someone explain the thing with CL's eyes to me? They look cute and normal to me... IDGI :(

[prdarkstar.livejournal.com]

She's slightly cross eyed and haters are stuck to that imperfection like white on rice :)

[hyphensaregreat.livejournal.com]

I thought CL was Taeyeon for two seconds.

[synykiss.livejournal.com]

My thoughts exactly and then I remembered the title of the post.

oh.

[volume1995.livejournal.com]

cutest girlgroup in korea

[heeliciouss.livejournal.com]

+1

[gdlovesbee.livejournal.com]

:)

& Chae Ra is <3

[farda.livejournal.com]

i love them so much. u_u but i really don't get all the super hype about dara, is she really considered the prettiest? yeah, i think she's pretty since she obviously is, buttttt...
obviously just not my type.

and more minji, please. ;;

[x-urbia.livejournal.com]

Conventionally, she's one of the prettiest along with Yoona/Sulli, etc etc.

[frequency.livejournal.com]

that etude house picture is cute. :3

[xblackchristmas.livejournal.com]

i bought CLRIDE because of shinee 8]

[i-n-o-j.livejournal.com]

if I saw Chaerim on a makeup and I'd make a mental note to never EVER buy it. who wants to look like her?

[freezing-flames.livejournal.com]

so rude

CHAERA ♥

[very86.livejournal.com]

Re: CHAERA ♥

[p-jae.livejournal.com]

So presh. <3

No One Saw That Typo

[e-ddie.livejournal.com]

So, I came here for Gemma Ward. :)

[xoxoknlove.livejournal.com]

though i'm happy for them, i feel like i'm the only person who buys products because they are good not because of some idol is on it...

[la-geni.livejournal.com]

Dara looks out of place most of the time in 2ne1...I'm not trying to hate on her because I think she's cute etc etc but YG was always talking about it being about real talent...I mean even at this point Seungri has vastly improved his singing skills. Most of the time when I say something about her not having a great voice I get attacked by Filipino fans. I think she has a greater Filipino following then Korean.

[t8l8.livejournal.com]

Dara may not be popular among international fans here on Omona but she has a BIG following in Korea (where it matters the most) and China apparently. Dara got into YG as an actress but she worked her way into singing because it's been her dream ever since. You may think she looks out of place in 2NE1 but that's actually an advantage because each member has their own unique color or charm which attracts different types of fans. Big Bang has been around for 4 years and Seungri has had time to improve so give Dara more time, it's only been a year so far. YG said on 2NE1tv that he gave Dara a chance because her rate of improvement was very fast since she started training really, really late.