Idols Attack the Market With Their Bold Hairstyles

[bullet-hearts.livejournal.com]

 

With an influx of new idol groups arriving almost every week, idols seem to have taken new means to get noticed in the music industry.

Some may think it’s only rookies who worry about standing out during their debuts, but it has been revealed that some veteran idols have now really started to take notice and change their hairstyles to show their individuality during promotions.

What’s the newest marketing technique for rookie groups? According to marketing and promotions staff, it’s a shocking hairstyle that will get a group noticed. For rookie singers it’s essential to have at least one member donning a bold style to make the group identifiable.

Such things can be said about JYP Entertainment’s newest girl group, miss A. While it was known that the girls had strong skills in both singing and dancing after netizens watched their videos, it was still member Jia’s bold pink hairstyle that caught the eyes of news media and netizens. Fellow idol group, U-Kiss, were also widely recognized after debut for their unbalanced cuts and member’s blonde hair.
U-Kiss’ own hair stylist agreed and shared,

“In order to stand out and survive amongst the many rookie singers, groups have been put their style point on their hair. When it comes to groups, if the entire group has unique hairstyles, it would cause a dispersion, so we have been putting emphasis on one member’s hair.”

While rookie idols are given crazy and bold hairstyles, the veteran idols such as BoA and Big Bang’s Taeyang focus more on the overall concept and music. Having already showed their true talent, it’s easier for the experienced singers to become recognized without a bold hairstyle.
Taeyang’s short mohawk is now widely recognized even in a silhouette as the singer has rarely made any changes to the hairstyle since debut and has admitted to only drastically changing it two times. But with the five-year anticipation of BoA’s comeback, she decided to go blonde and wear a flower-like wig for her promotions.

Another stylist shared, “When a singer comes up with a new album, they spend lots of time discussing their visual concept with the staff. If rookie singers go for a bold change, veteran idols choose concepts that don’t damage/ruin their original colors, while creating new colors to show to their fans.”

Source: kpoplive
idek what to say about this

Comments

[finchburg.livejournal.com]

I love GD's bold hairstyles

[jay-ed.livejournal.com]

GD WINS THE CATEGORY OF BOLD HAIRSTYLES.

[finchburg.livejournal.com]

[red-planet31.livejournal.com]

LOL IKR

[light-lee.livejournal.com]

[ssehun.livejournal.com]

A+ lol =)))

[ssehun.livejournal.com]

lol DBSK @ Tri-Angle hair =))))

[integrawh.livejournal.com]

THIS. H5!

[saintalecto.livejournal.com]

I love how I don't know who the group is between Jia and GD or the guy below GD despite the ~*bold hairstyles*~.

[erikarafaela.livejournal.com]

they need to get noticed & when it comes to kpop I'm superficial as hell
If I don't like your concept/teaser or I'm not at all curious about you/you seem like every other group that's around, I won't give you a second glance...

Veterans have the advantage of an established fandom...

two words

[taecish.livejournal.com]

dongho cornrows

Re: two words

[decodexx.livejournal.com]

lol omg. the good old days.

[mayuyu.livejournal.com]

Oh god triangle.

[pranavi.livejournal.com]

ikr

needs to be mentioned

[mei-zi.livejournal.com]

Re: needs to be mentioned

[ryoflame.livejournal.com]

He works it <33

[untilsally.livejournal.com]

I LOVED GD's heartbreaker hair. Loved, loved, loved, loved, loved.

[yunjae-addict.livejournal.com]

inorite it was my favourite hair on him EVERRRR i wanted him to stay that way forever and ever and ever amen and when he gets old and wrinkly he doesn't even need to dye it he can just let it go white and gorgeous like the heartbreaker concept photos ;A;

[dysphoriia.livejournal.com]

oh i can use this again,

[melonfucka.livejournal.com]

gtop ♥

[audiograms.livejournal.com]

hair, serious business

[hushpuppet.livejournal.com]

OOOH i love the man man ha ni hairstyle XD specially kevin's

(http://img683.imageshack.us/i/ukiss229.jpg/)

[taecish.livejournal.com]

unffffff omg dongho was so hot with that hair
pedoing

[integrawh.livejournal.com]

Seungies hair is always rockin <33

[light-lee.livejournal.com]

[ryoflame.livejournal.com]

TONY~

[taecish.livejournal.com]

STOP TREATING US LIKE KIDS
CUZ WERE NOT NEMORE
KNO WAT IM SAYING

[hushpuppet.livejournal.com]

(http://img64.imageshack.us/i/tumblrl0kavdudh71qzjo80.jpg/)
MUSHI MUSHI EIIII

[jyului.livejournal.com]

Miss A's Fei is the best. Everyone else looks ugly.

[baboboy.livejournal.com]

...oh really?

[sylviya.livejournal.com]

Key's hair is not bold, it is bald har har

[skunkypoo.livejournal.com]

Werk it, babe.

[light-lee.livejournal.com]

sobbing, Tony...your roots ;~;

[ryoflame.livejournal.com]

(http://tinypic.com?ref=2mmwi6g)

[annanuna.livejournal.com]

it didnt make me looking to them...
I think I will always stuck with old groups, 2010 is too much, many groups debut, but I don't really care

[amazonstorm.livejournal.com]

Oh, DBSK Tri-Angle era...



I wish they'd KEPT that look. It was eye-catching.

[callmeliyah.livejournal.com]

LOL OH SHINHWA. <3

[queenhinata.livejournal.com]

It's hard to differient between members of a new group, if they all have the same black hairstyle/clothes/"look".

But my fav hairstyle is debut!Taeyang:

(http://picasion.com/resize-image/)
(http://picasion.com/resize-image/) (http://picasion.com/resize-image/)
(http://picasion.com/resize-image/)

[jay-ed.livejournal.com]

OH GOD NO.




i will leave the big bang fandom (well exclude Bae from the fandom) if he ever gets that fail hairstyle again.