[identity profile] ashiva.livejournal.com posting in [community profile] omonatheydid
‘To be honest, if I sing a couple of songs at a nightclub I can earn 20 times more than in a small concert hall. But I prefer to sing in concert halls while interacting with my fans.’


Singer Son Ho-young was a member of g.o.d. but went solo in 2006 after the group broke up. Son said he has tried hard to shed his image as a former teen idol and earn recognition as a musician.

The Korean pop scene has long been dominated by “idol groups,” those ever-present bands that churn out bubblegum music and consist of members in their teens or early 20s.

But these idols have to grow up at some point. As they age, members of K-pop groups must prepare for life on their own. It’s a daunting task fraught with emotional hurdles and professional challenges, as these former teen stars often find themselves performing in front of much smaller crowds and struggling to gain a following.

Only a few, Lee Hyo-ri and Yoon Eun-hye among them, have succeeded in surviving after the K-pop light fades. Lee once led the four-member girl group Fin.K.L., while Yoon was a member of the girl group Babyvox. Both have managed to handle the transition extraordinarily well, with Lee enhancing her singing career and Yoon carving a niche in the world of acting.

Among the nation’s many former idols, Son Ho-young is one of the few who continues to pursue a singing career, as most try their hand at acting or professional dancing.

Leaving behind his glamorous days, the 31-year-old - who recently wrapped up a concert at a small hall - is striving to shed his idol image and earn recognition as a genuine musician.

With his bashful smile, Son was once bombarded with letters and presents from fans when he performed with g.o.d., also known as Groove Over Dose, a five-member K-pop group. But the band went downhill when member Yoon Kye-sang left in 2004, and g.o.d. broke up in 2005.

Son, who debuted as a vocalist in the group at 19, is now 31. He recently sat down with the JoongAng Ilbo to talk about his transition to life after K-pop.

Q. You used to have concerts in huge stadiums with tens of thousands of seats, but now you perform in small venues with room for just a couple hundred fans. How have you handled the transition?


A. In those days, I probably wouldn’t even think of having concerts in such a small venue, but I’ve realized that I can have fun in that type of atmosphere as opposed to a huge stadium. You can even see the faces of fans who are seated in the back of the venue. But you also have to be well-prepared for the concert, because you can’t cover up your mistakes.

Q. Is it profitable to perform in small venues?

A. It’s not lucrative at all. After a single concert, you can maybe earn about 1 million won ($833). It’s hard to make a living. To be honest, if I sing a couple of songs at a nightclub I can earn 20 times more than in a small concert hall. But I prefer to sing in the concert halls while interacting with my fans.

Q. Many former idols struggle to maintain stardom after their groups disband.


A. I know I still have a long way to go. But I have tried hard. In order to shed my image as a pretty-face idol, I had to go back to basics. I learned how to breathe when singing and get into a rhythm for eight hours a day. I even went to swimming classes to learn how to hold my breath for a long time. I never did that when I was a member of g.o.d. The members of TVXQ shouldn’t think their popularity will last forever. If they carry that mentality with them when they go solo, the public will give them the cold shoulder.

Q. Idols are literally everywhere when you turn on TV. What’s your strategy to survive?

A. I believe the only way that I can compete with them is to prove that I can sing. After I decided to go solo, I did the musical “All Shook Up” 100 times, and I also held about 20 concerts at small halls. I also took lessons to learn how to play the piano and acoustic guitar. Other singers usually have concerts for two hours, but mine are around two and a half hours because I don’t want to disappoint my fans.

Source: Lee Byung-goo @ JoongAng Daily

Date: 2010-08-13 08:31 pm (UTC)
From: [identity profile] taylorniw.livejournal.com
Making more at a nightclub makes sense, I think. Less production costs and less staff = more money, I would think.

Date: 2010-08-13 08:38 pm (UTC)
From: [identity profile] honeebs.livejournal.com
I've got a new niche for him
Image (http://s427.photobucket.com/albums/pp359/Honee2meb/?action=view&current=SexyBed.jpg)
all that aside, much needed post.

Date: 2010-08-13 08:39 pm (UTC)
From: [identity profile] cher-ex3.livejournal.com
Hahahahaha A++

Date: 2010-08-13 08:38 pm (UTC)
From: [identity profile] makro14.livejournal.com
Solo singers seriously need more love in Korea. Music isn't only a bubblegum, electronic pop with boys and girls shaking their butts. Too bad Koreans don't care about talent.

Date: 2010-08-13 08:50 pm (UTC)
From: [identity profile] fuckinmagnets.livejournal.com
Soloists get plenty of love they just don't sell as many physical albums

http://www.melon.com/svc/html/melonchart/chart_weekly_list.html

Date: 2010-08-13 09:05 pm (UTC)
From: [identity profile] splendidlure.livejournal.com
It's usually the other way around on the billboard charts. People who rely on catchy tunes tend to sell great at singles only while do poor on album sales.

Date: 2010-08-13 08:40 pm (UTC)
From: [identity profile] stopthedisco.livejournal.com
The members of TVXQ shouldn’t think their popularity will last forever. If they carry that mentality with them when they go solo, the public will give them the cold shoulder.

I agree with this tbh. In before butthurt Cassies.

Date: 2010-08-13 08:41 pm (UTC)
From: [identity profile] evile1690.livejournal.com
Is he still under a record company?
NGL his last album didn't make much of an impact but I still like him nonetheless.

It really shows that he has worked on his vocals if you listen to his some of his songs,,

Date: 2010-08-13 08:52 pm (UTC)
From: [identity profile] inchywermy.livejournal.com
I like this guy.

10000 times more down to earth than any other singer I've seen. ♥

Date: 2010-08-13 08:57 pm (UTC)
From: [identity profile] mingobus.livejournal.com
"The members of TVXQ shouldn’t think their popularity will last forever. If they carry that mentality with them when they go solo, the public will give them the cold shoulder."

That's probably why they're doing their solos in Japan rather than Korea.

Date: 2010-08-13 09:24 pm (UTC)
From: [identity profile] taylorniw.livejournal.com
That, and the fact that they don't really have a company in Korea, right now.

But they should remember that Japanese popularity can fade, too. Just look at BoA.

Date: 2010-08-13 09:42 pm (UTC)
From: [identity profile] captainmarvel.livejournal.com
Yeah I was talking to my friend about how the last BoA single to do well was Bump Bump :/

She needs a break from working in Japan.

Date: 2010-08-13 10:00 pm (UTC)
From: [identity profile] mingobus.livejournal.com
Yeah, but Japanese popularity lasts A LOT longer than Korean popularity. And even if they flop, they still make a lot more money in Japan than in Korea

Date: 2010-08-14 12:59 am (UTC)
From: [identity profile] untrueo.livejournal.com
TVXQ must have realized amongst themselves that it better to separate now. It not about popularity but finding your place doing what you love.

Date: 2010-08-13 09:12 pm (UTC)
From: [identity profile] feel-my-mind.livejournal.com
I feel bad, becuase I only read the article becuase he looked really cute in the picture (which I think what he is trying to shed), however it really informative and kind of makes you wonder what going to happened to all your favorite idols eventually.

Date: 2010-08-13 09:13 pm (UTC)
dipropylene: (yu'll kick your ass)
From: [personal profile] dipropylene
Sing more duets with Tim (where the fck is he anyway) and I'll be forever happy.

Date: 2010-08-14 04:21 am (UTC)
From: [identity profile] tribuo-venerati.livejournal.com
omg Tim! I forgot about him :/ I don't think I've heard any news about him in quite awhile...

Date: 2010-08-13 09:16 pm (UTC)
From: [identity profile] oh-stargloss.livejournal.com
I was really into his mini album Sweet Flower. He's a genuinely amazing and talented artist and I'm glad he's stayed in the industry for as long as he has so I hope he keeps making music.
...
Also...I would tap that...I would.

Date: 2010-08-13 09:22 pm (UTC)
From: [identity profile] sparklop.livejournal.com
Difference between most k-idols and TVXQ is that TVXQ has their japanese fanbase, and japanese fans usually stay fans for a pretty good period of time...


But It will be interesting in a few years when all the leftovers from the influx of groups start fighting for their niche in the market

Date: 2010-08-13 09:25 pm (UTC)
From: [identity profile] age-b.livejournal.com
I am more than sad that I only got into g.o.d. about a year ago...
But still, it makes me happy to see how much he developed, even if he took a few steps back.
I really look up to him as a musician... He seems to be a wonderful person and really thoughtful judging from this article...

Son Hoyoung.. :3 mhhh.. he's delish. The picture is so pretty...

Date: 2010-08-13 10:19 pm (UTC)
From: [identity profile] michurusan.livejournal.com
Great Interview and it's true.
It's kind of sad that its much harder as a soloist and when you're older ;_;
It makes me sad that veteran idol groups like shinhwa and g.o.d or even H.o.t are not respected as much as the idol groups today.I see them performing meaningful songs with all their effort but ignored so easily because Idol songs are more catchy. Not only that, they're older now and so they're not as charming and cute as the youngins D:

Whatever happens, I hope the best for Son Ho Young. He's a great singer.

Date: 2010-08-13 10:24 pm (UTC)
From: [identity profile] kaiweasley.livejournal.com
Hey Dong Bang, did you read that? I hope so :/

Date: 2010-08-13 10:25 pm (UTC)
From: [identity profile] fireatwill.livejournal.com
I love him <3 bb is looking fione, he is just getting better with age.

Date: 2010-08-13 10:45 pm (UTC)
From: [identity profile] azurer.livejournal.com
Loveeeee Son Ho Young ♥ He's such an awesome performer and just a great person in general :) I'm still sobbing inside over the fact that I wasn't in Vancouver when he had his concert :( HE BETTER COME BACK, because seeing him at Hollywood Bowl in '08 wasn't enough! Hahaha. Hopefully he releases something new soon, too.

Good advice for DBSK, too. I guess we shall see what the future brings with that, lol.

Date: 2010-08-13 10:48 pm (UTC)
From: [identity profile] la-geni.livejournal.com
That's why you need to start catering to your overseas fans like the Japanese or anyone else that is willing to listen to your music. 1. they are willing to pay more 2. more dedicated and loyal in the long-run.

It's hard anywhere to be a soloist for a long time. Just look at what happened to Xtina Aguilera even though she has one of the best pop voices in the world. She left, kinda had that attitude of "my fame will never go away," and it did.

I love Hyori not for her talents but for her attitude. I dunno, she just has that badass, independent woman vibe without being holier-than-thou that a lot of women like.

<3

Date: 2010-08-13 10:49 pm (UTC)
From: [identity profile] o-o-mai-o-o.livejournal.com
I love this guy sfm. ♥

Date: 2010-08-13 11:14 pm (UTC)
From: [identity profile] ari-meh.livejournal.com
awh, i miss him <3

his advice is totally spot on, though he didn't have to handpick tvxq since it goes to every popular artist out there~

Date: 2010-08-13 11:23 pm (UTC)
From: [identity profile] shadowkeeper.livejournal.com
Love him, as well as the rest of the (former?) G.O.D. members.

Korea is so over-saturated with similar sounding pop. The singers who outlast their idol days and go on to continue with music afterwards seem like the ones who had the most talent, and it's sad they don't get as much love.
It's just too bad that most of them seem to just go into ballads, giving korea 2 major music types- idol pop and ballad singers.

Date: 2010-08-14 12:21 am (UTC)
From: [identity profile] tnl12345.livejournal.com
Image

Hi there. He looks really good in that picture.

Date: 2010-08-14 01:09 am (UTC)
From: [identity profile] theviewtoakill.livejournal.com
I believe the only way that I can compete with them is to prove that I can sing.

THIS.

Date: 2010-08-14 04:23 am (UTC)
From: [identity profile] tribuo-venerati.livejournal.com
Son Ho Young! Glad to see him here :] It's a little sad that there isn't a "g.o.d" tag, but then again I wonder if many/most of the people here know about them...

Date: 2010-08-14 10:40 am (UTC)
From: [identity profile] eyryg.livejournal.com
Probably not, which is sad because g.o.d is the best group jyp ever put together

Date: 2010-08-14 03:59 pm (UTC)
From: [identity profile] ylla19.livejournal.com
Aww... nice words. Why did he single out Dong Bang? I'm pretty sure the boys are mature enough to handle whatever it is that they may be facing in the future. I do wish the best for them though. :>

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