Celebrities campaign to upgrade Korea’s image

[ashiva.livejournal.com]

Local celebrities including K-pop singer-actor Rain have teamed up with the Ministry of Culture and Internet portal Nate to upgrade Korea's image.

The campaign, dubbed "Creating a High-class Country With 28 Stars," was launched Thursday and has invited 28 popular figures to share their experience as honorary ambassadors for various government bodies and projects.

Baseball pitching coach Sun Dong-yeol, who is promoting law-and-order for the Daegu Metropolitan Police Agency, wrote about his observations of baseball games. "These days, spectators pick up after themselves when the game is over, and it's rare to see tissues or empty drink bottles and cigarette butts lying around. I believe this is a true example of fair play spirit."

Broadcaster Kim Sung-hwan, who is representing the Ministry of Justice, also shared his thoughts. "Let us abandon the thought 'I don't make much of a difference,' and try to observe the law for the small things in everyday life."

Other celebrities taking part in the event include Rain, who is promoting the globalization of hansik; movie star Ji Jin-hee, who is the ambassador for the Korea Tourism Organization; comedian Nam Hee-seok, who is representing the antipiracy campaign "Copy Zero"; actor Zo In-sung, the face for Military Manpower Administration; and actor Jung Jun-ho, who is the ambassador for the Ministry of Unification.

The 28 participating stars will post their thoughts and feelings on Web sites such as Korea's government policy portal www.korea.kr and Nate's cytogether.cyworld.com and pann.nate.com.

Each month several lucky netizens who comment on the celebrity messages will receive autographs and gifts such as CDs.

Source: The Korea Times

Comments

[sol-superstar.livejournal.com]

why is this so funny to me?

[kawaiiairbender.livejournal.com]

I love this "Let us abandon the thought 'I don't make much of a difference,' and try to observe the law for the small things in everyday life."

[starsinshapes.livejournal.com]

I wonder if this will play a role in how foreigners and homosexuals are seen and treated.

[curls975.livejournal.com]

doubtful that is gonna happen any time soon. baby steps.

[starsinshapes.livejournal.com]

Well, that's unfortunate.

You stay (semi)classy, Korea.

[kiseops.livejournal.com]

Korea is one of the most fickle countries ever.

[jetsetlag.livejournal.com]

I find it just a bit funny that Korea's trying so hard to make people like them. Or are they just trying to make them like themselves?

[weerainbow.livejournal.com]

"These days, spectators pick up after themselves when the game is over, and it's rare to see tissues or empty drink bottles and cigarette butts lying around. I believe this is a true example of fair play spirit."

...do people actually do that? If so I'm well impressed with those spectators!!!

[sballet06.livejournal.com]

So are they just promoting their image to themselves? Both of those sites are completely in hangeul and most foreigners have never heard of them anyway.

I wish they would stop trying to up their world image and concentrate on making Korea a better place for it's citizens first. More rights for women, homosexuals, better treatment for long time residents of non Korean descent etc.

[tiddlywinks103.livejournal.com]

Creating a High-class Country With 28 Stars

Sounds sexy. Will Rain take his shirt off for better foreign policy relations? :D What's hansik?

[pumpkinskin.livejournal.com]

Hansik is Korean food

[tiddlywinks103.livejournal.com]

Is it delicious? What's in it? Or is it the actual Korean word for 'food'? *loves food*

[newlines.livejournal.com]

its just korean cuisine in general :)

[tiddlywinks103.livejournal.com]

Ahh, cool. Thanks!

[queefing.livejournal.com]

yeah yeah keep trying to sweep the dirt under the rugs.

[newlines.livejournal.com]

ha these things just make me feel embarrassed for them. seriously, korea? if you wanna be cool, just do shit instead of making like a gajillion campaigns with celebrities. its mostly to make the korean citizens happy anyways, i doubt many foreigners know or care. :P