[identity profile] shanny-w.livejournal.com posting in [community profile] omonatheydid


The main feature for this month's Forbes Korea was a list of Power Celebrities. From actors, singers, CF models, and sports athletes, they created their Korea Power Celebrity 40 based on a combination of level of expertise and fame, income, and influence. At the top of the list was figure skater Kim Yu Na ranking 2nd in influence, 1st in expertise, 3rd in fame, and 12th in income.

Here's the top 10 celebrities on the list (in order): 1. Kim Yuna, 2. Big Bang, 3. Wonder Girls, 4. Lee Hyori, 5. Girls' Generation, 6. Park Ji Sung, 7. Lee Seung Yub, 8. Rain / Bi, 9. Yoo Jae Suk, 10. Kim Tae Hee. In the top 10, 7 were entertainers (the other 3 were athletes). And out of the entire 40, 30 were entertainers.

Notice somebody missing from the top 10? Big Bang coming in at 2nd due to ranking 5th in influence, 5th in expertise, 7th in fame, and 2nd in income, while DBSK / TVXQ was ranked only 11th overall. 14th in influence, 6th in expertise, 32nd in fame, & 3rd in income.

No doubt from fear of the Cassiopeia, Forbes Korea goes on to explain their ranking system as well as justify their rankings. Forbes Korea's influence category was determined by the amount of news reports released online by major media organizations as well as sports newspapers and magazines. For expertise, the number of albums sold was strongly considered while fame was based on naver search rankings as well as the number of appearance on variety and broadcast programs.

The biggest reason for their ranking difference was due to their ranking in influence and fame. Big Bang was energetically appearing in both the music scene and entertainment scene. DBSK on the other hand released their 4th album in November, (late 2008) after more than 2 years and had focused more on the Japanese market. Another reason why Big Bang was second was because their album sales and search rankings were first and within the year had an income of 3,500,000,000 Won (roughly ~$2.5M). While Dong Bang Shin Ki's singles were 1st on the Oricon charts and appeared on many Japanese shows, in Korea they didn't make many TV appearances.

In terms of female idol groups, both Wonder Girls and Girls' Generation received low marks in the expertise category due to low album sales, but made up for it in other categories. Because this was before the "Gee" craze which started in 2009, there was a strong possibility that the ranking could have been different. As a female solo artist, Lee Hyori made a successful comeback with her 3rd album's U-Go-Girl and is still filming numerous CFs.

The trustworthiness of this list is a subject of discussion amongst netizens since there seems to be problems with its ranking system. How can you compare Kim Yu Na's influence to Girls Generations? And why doesn't it take into account overseas activities? Since there's no way to make everyone happy, people who actually care can write angry letters to the editors for next years list

source

This post brought to you by "Borbes" Magazine

Date: 2009-03-08 03:46 am (UTC)
From: [identity profile] koreansongs.livejournal.com
global war between fans start at 5.. 4.. 3.. 2.. 1..

Date: 2009-03-08 03:49 am (UTC)
From: [identity profile] zizy.livejournal.com
lol "Borbes"

I prefer Big Bang. DBSK is like BSB/NSync lite.

Date: 2009-03-08 05:14 am (UTC)
From: [identity profile] blastoise.livejournal.com
DBSK is like BSB/NSync lite.

lol but even more girly-pretty. it's kind of scary.

Date: 2009-03-08 10:43 am (UTC)
From: [identity profile] rock-n-mel.livejournal.com
I was so in Big Bang and now that I'm a "fan" of DBSK I think they're better than Big Bang...
What happened to me girl ?!

Date: 2009-03-08 03:55 am (UTC)
From: [identity profile] shonen-key.livejournal.com
lmao Borbes magazine

Date: 2009-03-08 04:12 am (UTC)
From: [identity profile] stesabsea.livejournal.com
Where is Junsu in the picture?

Is that Borbes magazine real or a typo?

And I think I prefer Big Bang's music to DBSK's music (though I like them both). I just discovered SHINee last night though, and OMFG their album is <3.

That's cool that Kim Yuna is first. J.Weir approves :)

Finally, WTF at DBSK being ranked 32nd in fame. How is that possible?

Date: 2009-03-08 04:20 am (UTC)
From: [identity profile] stesabsea.livejournal.com
haha, that's right. How could I forget? (LOLing so much right now.)

Date: 2009-03-08 04:22 am (UTC)
From: [identity profile] xcherryblossomx.livejournal.com
he was casted as the friend of one of the rich boys in a mexican telenovela

Date: 2009-03-08 04:21 am (UTC)
From: [identity profile] xcherryblossomx.livejournal.com
I read somewhere that they were ranked 32nd in fame because they were doing more appearances in japan than in korea and that didnt count

Date: 2009-03-08 04:39 am (UTC)
From: [identity profile] stesabsea.livejournal.com
That makes sense. I thought they meant fame as in how many people have heard of them/are familiar with them.

Date: 2009-03-08 04:32 am (UTC)
From: [identity profile] koreansongs.livejournal.com

Is that Borbes magazine real or a typo?

no lol it's from a BOF scene lulz.

Date: 2009-03-08 04:36 am (UTC)
From: [identity profile] stesabsea.livejournal.com
Oh okay. I really need to start watching this show. Two more weeks till my quarter ends and you best believe I'm gonna be marathon-ing to catch up.

Date: 2009-03-08 10:21 am (UTC)
From: [identity profile] handycliche.livejournal.com
I agree...hahaha 32nd is wayyyy off.

Date: 2009-03-08 04:23 am (UTC)
From: [identity profile] xcherryblossomx.livejournal.com
Wonder Girls #3?! Seriously?

Date: 2009-03-08 05:14 am (UTC)
From: [identity profile] ipartakewithhim.livejournal.com
They've got a whole a army of a following compiled of older men in there ranks.

Date: 2009-03-08 05:14 am (UTC)

Date: 2009-03-08 10:22 am (UTC)
From: [identity profile] handycliche.livejournal.com
HAHAHA MAJOR LULZ. PAEDOS OOLALALA

Date: 2009-03-08 04:32 am (UTC)
From: [identity profile] merlinspants.livejournal.com
i like big bang more than dbsk tbh, but they're both good

They forgot to rank...Bangability

Date: 2009-03-08 04:44 am (UTC)
From: [identity profile] xcherryblossomx.livejournal.com
Big bang would totally get my vote on that one

Date: 2009-03-08 04:45 am (UTC)

Date: 2009-03-08 04:52 am (UTC)
From: [identity profile] ashiva.livejournal.com
I dunno maybe I'm a bit too economist, but I think you cannot sum up expertise, fame, income, and influence together as numbers (my professors would tear me apart if I compiled such a list). Also I gotta agree with Korean netizens that it doesn't make any sense not to include activities from overseas.
Edited Date: 2009-03-08 04:54 am (UTC)

Date: 2009-03-08 05:16 am (UTC)
From: [identity profile] ipartakewithhim.livejournal.com
Your professors would be proud of you for this comment.

Date: 2009-03-08 05:21 am (UTC)

Date: 2009-03-08 05:10 am (UTC)

Date: 2009-03-08 05:16 am (UTC)
From: [identity profile] cookie-nut.livejournal.com
These lists change every five minutes. Seriously.

Date: 2009-03-08 08:37 pm (UTC)
From: [identity profile] iraia.livejournal.com
not this one oO... this is not silly tv ranking

Date: 2009-03-08 10:49 pm (UTC)
From: [identity profile] cookie-nut.livejournal.com
LOL. Should have paid attention to the source. Forbes certainly isn't teenyboppish. XD

Date: 2009-03-09 02:15 am (UTC)
From: [identity profile] iraia.livejournal.com
ahahahahaha

Date: 2009-03-08 05:46 am (UTC)
From: [identity profile] paatriiing.livejournal.com
I am curious about Borbes' LifeStyle Analysis from A to Z of Goo Junpyo. (and lol @ Junsu not being in pic; poor Su♥)

Date: 2009-03-08 08:03 am (UTC)
From: [identity profile] xradiostatic.livejournal.com
i seriously laughed hard when i saw that borbes magazine in bof. XD
being a fan of both big bang and dbsk, i'm interested in seeing the potential battles between fandoms, lol.

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