LG Uplus to offer Spotify to mobile subscribers

[waves-of-light.livejournal.com]

LG Uplus Corp., a major South Korean telecom operator, said Tuesday it will offer Spotify to its mobile users for up to six months in a move expected to expand the music streaming service's presence in the country.

The telecom operator said subscribers to its 4G LTE and 5G network plans will have free access to Spotify Premium, which costs 10,900 won (US$9.5) a month here, for three to six months, depending on the price of their plans.

The move virtually applies to all of LG Uplus' around 15 million mobile users as it only offers 4G LTE and 5G mobile network plans.

The partnership is expected to boost Spotify's presence in South Korea against established players after its entry in February this year.

As of May, Melon, under tech giant Kakao Corp., had 8.56 million monthly active users, followed by Genie Music, backed by telecom giant KT Corp., at 5.05 million, with Spotify lagging far behind at 282,000, according to local data tracker IGAWorks.

In comparison, Spotify had 165 million paid subscribers globally as of the second quarter.

LG Uplus said in a statement that it expects the partnership to bring about a shift in the local music streaming market on the back of Spotify's trove of 70 million tracks and 4 billion playlists.

The South Korean telecom operator has recently bolstered efforts in media businesses and is in talks with Walt Disney Co. to offer the video streaming service Disney+ on its internet protocol TVs.








Omona, have you gotten anything with your phone plans? One time I upgraded, and the dude asked me if I wanted a free Tidal or Hulu subscription. I said Hulu and he was all "nobody ever wants Tidal".



source: Yonhap News

Comments

[goshipgurl.livejournal.com]

My operator offers a free Tidal subscription for I think up to 6 months but I'm never gonna leave Spotify. It has all my playlists and exclusive podcasts that I listen to.

I'm not surprised that Spotify has a hard time catching up in South Korea. They should have offered their services way earlier (like a decade ago), of course most people would use Melon or Genie by now.
But Koreans in general prefer to use their own services, see Naver instead of Google or Kakao instead of Whatsapp/iMessage...

[frequency.livejournal.com]

i had a free amazon prime subscription when my family had metro by t-mobile for like 3 months, lol. we switched carriers bc the service was shit, so i lost the subscription. which was fine bc i had no money to buy anything at that time anyway 😂

[pseudo-shigure.livejournal.com]

i got a disney plus subscription, and it's not like i have to pay extra or anything. but rumor is this month is the last time T__T
well there's always torrent.

[rose-potion.livejournal.com]

Not with my phone but with my Internet I have Deezer Premium and I can use it on my phone so yeah \o/ The only free thing I have ever got