YouTube to promote communication between Asian stars and fans

[ashiva.livejournal.com]

Only two years after launching, YouTube has become the leading video-sharing site among Korean netizens.

"Over the past two years, we've grown significantly, becoming a recognized media platform here with diverse localization strategies. YouTube now accounts for more than 31 percent of the total market share," said Lee Won-jin, YouTube Managing Director, JAPAC Global Accounts/Agency Development & Korea Sales and Operations, at a press conference in Seoul yesterday.

The ease in using the website has been a primary factor in its popularity. YouTube enables users to upload and view diverse types of videos online without having to go through much of a personal identification process or install additional programs like its local competitors Padora TV or MGOON do.

"We will try to create a new standard in the industry by quickly presenting innovative functions in the fast-changing internet environment. YouTube aims to provide users with best-possible experiences regardless of when, where and through which device its users access the website," said YouTube CEO and co-founder Chad Hurley, who participated in the press conference from California through real-time video telephone.

Hurley added that he is trying to make the site as local as possible and that YouTube hopes to continue seeing growth in Korea.

YouTube yesterday introduced their new "My YouTube" campaign, which is special to Asia. It is a channel dedicated to promoting active communication between stars and their fans.

"Currently, over 20 hours of videos are being uploaded every minute on YouTube. Amid the flood of videos, it has become hard for users to find those of their favorite stars. We came up with the campaign to enable users to get an easier access to star-related contents," said Sean Hyunwook Park, YouTube's Asia Pacific Marketing Manager.

Partnering with big-name entertainment companies including JYP Entertainment, FLUXUS Music and Japan's Avex Group, the channel features content related to about 20 musicians from the Asia-Pacific region. The list of featured Korean stars includes 2PM, 2NE1, BoA and Big Bang.

For details on "My YouTube" campaign, go to www.youtube.com/MyYouTube

Source: The Korea Herald

Comments

[uhmazin-smile89.livejournal.com]

OOO yay!!

[neyoismad.livejournal.com]

Whatever happened to the search option? Idgi, it's kinda useless.

[okdubu.livejournal.com]

lol ikr?

[ashiva.livejournal.com]

And think about time before google's search (granted it's still not popular in Asia) and wikipedia.

[heartflood.livejournal.com]

Old folks like me downloaded every possible video we could, no matter what it was called or what might be in it... from newsgroups, Livejournal, Limewire... you name it, I did it. Just to see a glimpse of our idols. God, I have a hard drive full of Shinhwa, HOT, SES, GOD, FTTS, 1TYM... O_O

[lyssakim.livejournal.com]

You and me both. Us old fogeys had to get our media the hard way! lol

/also has an external drive full of HOT, SES, GOD, FTTS, 1TYM, etc.

[dreamerbri.livejournal.com]

yeah. i remember having to download boa music videos on limewire. they took forever to download too.

[loverboy.livejournal.com]

I remember life before youtube. The world was a dark, dark place.

[streetliights.livejournal.com]

i know. sometimes it boggles my mind. like i was walking around the other day running errands and i was listening to my ipod and somehow i was reminded of how compact and simple it is to use compared to the old disc player..which was always quite bulky and you couldn't slip it in your pocket. D:

technology advancements are such amazing things!

[hyunkyu11.livejournal.com]

lol, ikr?

[love-keiko.livejournal.com]

ur avatar is complete and utter indisputable win. jsyk!

[hyunkyu11.livejournal.com]

lol, thanks! Tis all nullspace's amazing work ;D

[kittycurious.livejournal.com]

I played outside and new what the sun was.

[2cutelena.livejournal.com]

LOL.
The good old days.

[hp-groupie.livejournal.com]

LMAO

[kittycurious.livejournal.com]

I also knew how to spell 'knew'! Oh how I have fallen, lol.

[aunts.livejournal.com]

Lol I remember using yousendit just to watch lq DBSK videos 2005-2006ish?

[jaerotic.livejournal.com]

lol the time when reuploading mirror links was done to show gratitude and share the love. 8D YSI's limitations sucked. :|

[hp-groupie.livejournal.com]

D:

READ FANFIC.

[riori-addict.livejournal.com]

i like hearing my kpop artist speaking english :)

[fuuism.livejournal.com]

I hope Youtube being successful there also encourages broadcast companies to not be such tight asses with removal of videos or to make full use of official channels.

[jia-zhang.livejournal.com]

Oh YouTube, what would we all do without you now? We're all such YouTube addicts. >_< I went to China last year, and they ban YouTube, and I thought I was going to die from withdrawl. *sigh*

YouTube has introduced people to new music from all over the world and films of various genres. Not to forget letting people feel nostalgic about their youth (90s!), or just laughing at some WTFuckery.

So thank you, YouTube, for the joy and tears and lolz. ^^

[curls975.livejournal.com]

oh god. me and my friend have 90's YT battles where we send each other videos from then. that is some good times there.

[ari-meh.livejournal.com]

i'm going to china this year and i already got my pirate program thing so i can watch youtube there :D!!
no way i'd survive.

[steeele.livejournal.com]

I hope variety and music shows will jump on the YouTube bandwagon too.

[weerainbow.livejournal.com]

Finally they're seeing the benefit of having their stuff floating around on YouTube!!! YAY :o)

[streetliights.livejournal.com]

exciting news is exciting!!!

[boojaena.livejournal.com]

extremely upset that it does not include SM artistes. but still, cool for 2pm.

[the-lazy-one.livejournal.com]

aww! this is awesome!

I'm also hoping that my favorite artists all get twitters because that would be exciting! LOL

[crypticbluerose.livejournal.com]

This

[crypticbluerose.livejournal.com]

that's great and all, but i don't find it difficult to find a 2pm or 2ne1 channel or something
lol

[hushpuppet.livejournal.com]

(http://img8.imageshack.us/i/tumblrky8os7hjoz1qaniuk.gif/)

[aunts.livejournal.com]

Sobs does this mean SBS will stop being a bitch on yt? Lol they've been this way ever since the summer Olympics.

[hp-groupie.livejournal.com]

OMFG IN ENGLISH WTF I'M SO HAPPY! :DDDD

SHIT NOW I CAN PIMP MORE OF THIS TO MY LAMEASS AMERICAN FRIENDS! :DDD

YAAAAYYYY!!!

[xsilentdreamx.livejournal.com]

SHIT NOW I CAN PIMP MORE OF THIS TO MY LAMEASS AMERICAN FRIENDS! :DDD

LOL...that's the idea for me, too. :D

[daesung-fanatic.livejournal.com]

FUCK YEAH MAN!

*does a happy dance*

I can stalk daesung, I can stalk daesung I can stalk daesung <333333333333333333333333333333333

[earenya-beryl.livejournal.com]

Ah no wonder Avex is deleting every freaking uploads concerning DBSK.
How can they say this when they keep deleting accounts, come on, the companies barely uploads anything on yt. It's the fans that's actually promoting Kpop to the world.

[quietreveries.livejournal.com]

I wish they'd stop removing videos and subbing channels =____=

[6rystalis.livejournal.com]

Not really good news. It just means us fansubbers have more troubles ahead *sigh* If anything, should try to make the videos as hard to find as possible.