Irene & Seulgi to release follow-up single 'Naughty'

[benihime99.livejournal.com]

Red Velvet IRENE&SEULGI will release new song "Naughty" on July 20https://t.co/mqn0QQKnsB pic.twitter.com/quhJ1cQuIc

— mes #TeamPinky (@OH_mes2) July 16, 2020

😈‘몬스터 파워’ 레드벨벳-아이린&슬기, 후속곡 #놀이 로 인기 행진 잇는다

🎵7월 20일 낮 12시 음원 공개

📼 '놀이 (#Naughty)’ 비디오를 시작으로 아이린&슬기의 다양한 퍼포먼스를 담은 스페셜 비디오 총 3편 순차 공개! 오늘밤 12시 티저 오픈#RedVelvet_IRENE_SEULGI #레드벨벳_아이린_슬기 pic.twitter.com/0YVRsrcKus

— Red Velvet (@RVsmtown) July 16, 2020

source: RVsmtown, OH_mes2, newsen

Comments

[giriboy.livejournal.com]

naughty is sooooo fkn good! i can’t wait for the video

[cxxl.livejournal.com]

I need to go listen to their album. This doesn't really have anything to do with Red Velvet necessarily...but I just want to talk about it anyway. Fans always talk about how this or that track should have been the single, and while I don't always agree (y'alls taste be...mmm), I definitely think K pop could benefit from multiple single run formats. We are seeing more "pre-releases", and some bigger groups will do a dual release, but I think doing follow up singles could allow for renewed interest in your albums, which granted is hard to do in a era that prioritizes playlists, and K Pop already has a tenuous relationship with it's home demographic (album buying is almost exclusively fan driven, which means a lot of interest the Public opinion will have is in the singles and singles only). Also I don't mean immediate new releases. Give your first single time to marinate before you plop something else out there. But yeah...
I think SM is doing a smart thing. Hopefully it gets full treatment, video, and a small promo run.

[benihime99.livejournal.com]

Hi, we have a it should have been you serie where we can discuss my shitty taste XD

But yeah I agree, I like the pre-release + follow up format but it canbe exhausting on both the artist and the public

[cxxl.livejournal.com]

I always see that and I just never participate. Gotta make an effort!

I definitely think there are logistics that need to be taken into account, but that would be no worse than the already established formula. And I definitely don't advocate for adding to the already hectic structure of idol promotions. It almost feels like too much at once (which feels worse now because back then they used to make you work for those dance practices and special performance videos, now they happen two hours after the video releases on youtube). Chungha has sort of done something in vein of what I am thinking: Stay Tonight and Play act as pre-releases and the only one she has performed is Play and it doesn't seem to be a long promo effort. After the official release, if she threw out one last single a month or so after the official release, that would be perfect. But that also is one that has her "starting" before the release and no investing in follow up after. The biggest issue I see is that some acts release at various points in the year. And everything sort of "restarts" on New Years. Eras in K pop would take a new life.

Just using TWICE as an example: Their first three singles (LOA Cheer Up and TT) could have just been on one album. Not saying they shouldn't have been singles, instead that musically they are so similar and the cohesion to them is almost scary/redundant. Flash forward to 2020: I think More and More (the album) could have gone further with a follow up around this time...especially since they ain't doing much else. Like I know that fans talk about how well it sold, but in a year nobody gonna be talking about that album because they did something else. Too many people put so much work in these albums and nobody listening to them but the fans and casuals within the k pop bubble. Like seriously, what is a legendary K pop album OUTSIDE of the context of the fandom? Who really got that kind of juice that people are living for? And of course this happens in all genres, and each have their own set of rules and standards. But with how much these companies want to make that coin and these idols want to integrate into bigger industry overall...you would think... The bag is being fumbled and I don't know why (I do but whatever).

Anyway this is more nuanced than that and I am talking too much.

[benihime99.livejournal.com]

I see this trend more and more with western artist (recently I can think of dua, Rina...)
But the thing is kpop is such an fast food type of genre, I don't know if the kpop audience is formated for such release
And I feel like it mostly works for full album (imo) but can you imagine BP doing this... or idols that only release digital single

[katheli.livejournal.com]

Bighit has always done that for BTS, not a pre-release (until 7, and I think Black Swan only got the pre-release treatment cause it was originally meant to be its own title track) but they often promoted B-sides with MV and performances and everything.
I think it contributed to their rise. For Example Fire was the title track and then Save Me was the promoted B-side. Or more famously I Need You was the title track of HYYH pt 1 and Dope was the follow-up. Arguably Dope was even more popular and pushed them further internationally than I Need You (which was on the other hand very popular in Korea), so imagine if it had just stayed an unpromoted B-side?

[xoxkenzxox.livejournal.com]

Will the Mv please be like evil twins concept as opposed to fake lesbianism. oh.. murderous twins. That is one amazing concept idea.

SM HIRE ME.

[inwazyja.livejournal.com]

ooh I'd love a The Shining twins kind of a vibe (but with like adult clothing)

[xoxkenzxox.livejournal.com]

YES! shining twins in queen gowns.

[4rang.livejournal.com]

The response to Naughty is good and the teaser clip looks amazing, so I'm excited for the performances. And I would love for follow up singles to be a thing again. Repackages pretty much took their place, but there are so many good bsides that could do well with promo. If this goes over well, I hope SM considers doing it regularly for their artists.

[aeries-amethyst.livejournal.com]

Wait...We're actually getting more and so soon?! :O I AM SHOOK! XD




Adding to the follow up single discussion, I'd say it's something that more artists should do because it will encourage more interest in the album instead of having to wait for a repackage. Pre-releases also work in this regard and will also add to the hype if done properly. There are so many bsides that legit sound like title track material that get paid dust because the only time they're performed is at concerts or as intro tracks on music shows.

[lightframes.livejournal.com]

I'm glad it's coming so soon!

[frequency.livejournal.com]

i completely forgot about this track; i haven't even heard it yet, lmao. so i was confused when i saw the teaser vid earlier.